What’s the Difference between Reporting and Analysis – A Question I Get Asked a Lot

- Seshu Guddanti

In my last blog, I mentioned Insight as an analytical tool for big data and differentiated Insight as an analytical tool, not a reporting tool. The key question is, what is the difference between reporting and analysis? This is an important distinction for digital marketers. We, as digital marketing consultants at Adobe, get asked this question all the time. It is a difficult question to answer, because there is quite a bit of overlap between the two from one perspective and significant differences from another viewpoint.

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Read the complete post at The Digital Marketing blog.