Rule-based classifications (Part 4: Using regular expressions)

- Matt Freestone

This is Part 3 in a multi-part series describing the new classifications rule builder in Adobe Analytics. If you missed any of the previous installments they can be found here:

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based Classifications (Part 3: How to build rules)

-Matt Freestone

In today’s post I will talk in detail about the user interface for the classifications rule builder and explain how classification rules are constructed and activated. To start with I need to introduce some basic terminology:

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based classifications (Part 2: Rules rule!)

-Matt Freestone

In Part 1 of this series I described the need for a rule-based approach for managing classifications and told you that the new clas­si­fi­ca­tions rule builder is designed for situations where metadata is located within the string val­ues being passed into Adobe Ana­lyt­ics. In this post I will discuss three example use cases: tracking codes, products, and internal search terms.

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based classifications (Part 1: Making classifications easier)

-Matt Freestone

Classifications (formerly SAINT classifications) are a powerful tool for gaining more insight from your analysis of online behavior. They provide a means to upload metadata  that can be connected to the information being gathered by Adobe Analytics. Classifications are used in many ways. Here are a few examples:

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Announcing Current Data in SiteCatalyst 15

- Bret Gundersen

Have you noticed that there are 67 days until Christmas? That means 34 days until Thanksgiving, and 35 days until Black Friday. I’ve spoken with a few retail analysts who’s palms start to sweat when they think about 12 hour sessions in a war room, urgent text messages from executives, and constant requests for sales and promotion updates.

Do you publishers sit back and chuckle at the stress over the holiday season? You deal with this every day!

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Read the full blog post at Adobe Digital Marketing Blog.