Getting Richer – New Digital Marketing Suite Integrations to Bank On

- Natalie Lacuesta Byrum

Different individuals deserve different experiences. Not a novel idea, but digital marketers continue to face the challenge of how to execute this concept today.

With enhanced Adobe Digital Marketing Suite integrations, the latest release of Adobe Scene7 lends way to a sigh of relief, allowing businesses to easily scale and deliver more relevant and personalized experiences to their customers. As an integral part of Adobe’s Web Experience Management solution, digital marketers can add Scene7 marketing banners into page templates through a simple drag-and-drop configuration. Leveraging comprehensive visitor data from Adobe Test&Target and Adobe CQ, Scene7 will dynamically assemble the right content combination for the visitor on demand.

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Read the complete post at the Adobe Digital Marketing blog.