Adobe Media Optimizer First to Market with Bing Product Ads Support

-Jonathan Beeston

It may be the middle of summer, but online retailers are already thinking ahead to the holiday season and how to drive sales. With that in mind, we’re pleased to announce that Adobe Media Optimizer is the first to the market with its support for Bing Product Ads (currently available only in the United States).

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Read the full blog post at Adobe Digital Marketing Blog

Marketing Channels: 5 Steps to Troubleshoot Session Refresh

-Laura Chase

This post is part of a series on setting up and using the Marketing Channel reports. In the previous posts we set up the Marketing Channel rules and renamed the “Internal” rule to “Session Refresh”. The main reason we rename the rule is to lessen confusion between “Internal Campaigns” and “Internal Entries” in Marketing Channels. Internal Campaigns and promotions should never be included in external traffic sources reports. The main reason for this is that we want to see how internal AND external campaigns perform separately, and in another report how they perform together. If they are included in the same report the internal campaign values will overwrite external campaign values and we won’t be able to see how either truly performs.

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Read the full blog post at Adobe Digital Marketing Blog