You Deserve an Awesome SiteCatalyst Implementation — Right Now

- Ken McKell

The SiteCatalyst Retail team at Adobe Consulting prides itself as being the go-to experts for designing and executing a SiteCatalyst implementation from the ground up for your retail website.   The breadth of experience and knowledge of the good things — and the bad things — that our clients have done when deploying SiteCatalyst on their websites have enabled the team to discuss, compile, and produce a list of fundamental tracking solutions that we feel every retail website should have in place.

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Read the full blog post at Adobe Digital Marketing Blog.

Five Hidden Gems in SiteCatalyst 15

- Ben Gaines

Recently, two bright and well-trained SiteCatalyst 15 users asked me to point out some lesser-known or lesser-used features which help analysts and marketers run a really tight ship. SiteCatalyst 15 looks fairly similar to SiteCatalyst 14, but beyond the obvious platform improvements (e.g., segmentation, unlimited subrelations, etc.) it does contain a number of features that can be easy to miss but which either save users a lot of time/frustration or enhance the analysis that you can do in the tool. Today I’m going to share five things that I would advise all users of SiteCatalyst 15, both newbies and veterans, to consider trying out.

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Read the full blog post at Adobe Digital Marketing Blog.

Ben Gaines mailbag #6

- Ben Gaines

Mailbag time! It’s been quite a while. I’ve been getting some great questions from really talented analysts and marketers. Seriously, everyone is getting smarter. I’m barely keeping up. Here are just a few of these questions, collected from e-mail, Twitter, and in-person conversations… and here’s hoping I don’t go another 17 months between mailbags, eh? Please send me your questions via the comment form on this blog, or tweet at me (@benjamingaines).

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Read the full blog post at Adobe Digital Marketing Blog