Sneak Peek at SiteCatalyst’s UI Update

-Brent Dykes

On Thursday, July 18th the SiteCatalyst user interface will be updated to be consistent with the new Digital Marketing UI. If you were at one of this year’s Adobe Summit events, you will have already seen this new design in some of the main-stage demos.

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based classifications (Part 4: Using regular expressions)

- Matt Freestone

This is Part 3 in a multi-part series describing the new classifications rule builder in Adobe Analytics. If you missed any of the previous installments they can be found here:

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based Classifications (Part 3: How to build rules)

-Matt Freestone

In today’s post I will talk in detail about the user interface for the classifications rule builder and explain how classification rules are constructed and activated. To start with I need to introduce some basic terminology:

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based classifications (Part 2: Rules rule!)

-Matt Freestone

In Part 1 of this series I described the need for a rule-based approach for managing classifications and told you that the new clas­si­fi­ca­tions rule builder is designed for situations where metadata is located within the string val­ues being passed into Adobe Ana­lyt­ics. In this post I will discuss three example use cases: tracking codes, products, and internal search terms.

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Read the full blog post at Adobe Digital Marketing Blog

Rule-based classifications (Part 1: Making classifications easier)

-Matt Freestone

Classifications (formerly SAINT classifications) are a powerful tool for gaining more insight from your analysis of online behavior. They provide a means to upload metadata  that can be connected to the information being gathered by Adobe Analytics. Classifications are used in many ways. Here are a few examples:

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Read the full blog post at Adobe Digital Marketing Blog

Marketing Channels: 5 Steps to Troubleshoot Session Refresh

-Laura Chase

This post is part of a series on setting up and using the Marketing Channel reports. In the previous posts we set up the Marketing Channel rules and renamed the “Internal” rule to “Session Refresh”. The main reason we rename the rule is to lessen confusion between “Internal Campaigns” and “Internal Entries” in Marketing Channels. Internal Campaigns and promotions should never be included in external traffic sources reports. The main reason for this is that we want to see how internal AND external campaigns perform separately, and in another report how they perform together. If they are included in the same report the internal campaign values will overwrite external campaign values and we won’t be able to see how either truly performs.

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Read the full blog post at Adobe Digital Marketing Blog

Introducing New Metrics in GeoSegmentation and More

-Ben Gaines

Greetings from (mostly sunny, at least this week) London, where I am helping to prepare for Adobe Summit EMEA 2013, Europe’s digital marketing event of the year. I’ll be at Summit along with many of my colleagues, so please come say hello if you’re there. Meanwhile, back home and elsewhere, we’ve been hard at work on some great new features available in Adobe Analytics this month. In this post, I’d like to introduce you to two of these updates.

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Read the full blog post at Adobe Digital Marketing Blog

Swisscom AG uses Adobe Target solution within Adobe Marketing Cloud to continually optimize customer experiences.

-Mark Boothe

The largest telecommunications provider in Switzerland believes testing is the key to optimizing business via the web.

Swisscom AG continually tests and retests webpages using the Adobe Target solution within Adobe Marketing Cloud. Always striving to deliver the best possible customer experience, no detail is too small for modification. In fact, by using multiple solutions within Adobe Marketing Cloud, Swisscom meticulously measures, monitors, and analyzes every step each visitor makes—from the online marketing channel that brought them to Swisscom through each of the company’s online stores.

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Read the full blog post at Adobe Digital Marketing Blog

Marketing Channels: Master the Processing Rules

-Laura Chase

The Marketing Channels report in SiteCatalyst is one of my favorite features. The report shows you where 100% of your traffic to the site is coming from and you can compare channel success side by side (even organic vs. paid channels!). This series has featured posts on setting the Channel Names, Paid and Natural Search rules and Campaign Channel rules. Now it’s time to finish setting up the rest of the processing rules in the Marketing Channel Manager.

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Read the full blog post at Adobe Digital Marketing Blog

Understanding Video Measurement Implementation

- Marijka Engel

Though it is often viewed as a roadblock, implementing video measurement does not need to be a barrier to success.  The most important concept in video implementation is that video measurement is all about the video player.  The player will determine how you will implement, what you can implement, and even where the code will be placed.  In this post I’m going to provide a general overview that should work for most video players.  In future posts I will cover instructions for implementing video measurement for specific video players.

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Read the full blog post at Adobe Digital Marketing Blog.