The New Adobe Social: Platform Enhancements — Part 2

-Jordan Enright-Schulz

Two weeks ago, we announced the final countdown to the general release of the all new Adobe Social! With only one week to go—that’s right, one week—I’m going to continue the discussion of platform-wide enhancements. Here, we’ll focus on expanded social network support—meaning the new social platforms we’ve integrated into Adobe Social to provide customers more comprehensive listening, engagement, and analytics tools. Keep in mind this is just the beginning of our expansion, as this is huge area of focus throughout 2013 and beyond; expect more social platforms to join the Adobe Social family soon!

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Read the full blog post at Adobe Digital Marketing Blog

Why Adobe Social 3.0 Rocks

-Lawrence Mak

Adobe Takes the Next Step to Evolve Social Marketing for Businesses

Today I’m excited to announce our newest version of Adobe Social. What’s new? A lot! We have completely overhauled the user experience with a focus on seamlessly converting social data into business insight. We have also reimagined the social marketer’s day-to-day workflow to enable more efficient collaboration with their business partners across the organization. I am also proud to share that Adobe Social has gone mobile, to allow social media managers and digital marketers to manage social on the go. Lots of great details to share that’ll blow your socks off.

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Read the full blog post at Adobe Digital Marketing Blog