Understanding Video Measurement Implementation

- Marijka Engel

Though it is often viewed as a roadblock, implementing video measurement does not need to be a barrier to success.  The most important concept in video implementation is that video measurement is all about the video player.  The player will determine how you will implement, what you can implement, and even where the code will be placed.  In this post I’m going to provide a general overview that should work for most video players.  In future posts I will cover instructions for implementing video measurement for specific video players.

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Read the full blog post at Adobe Digital Marketing Blog.

Why Video Measurement Matters

- Marijka Engel

I believe video measurement is foundational to every company’s online data.  I also believe that video has not received the attention and documentation needed for its core role in every brand’s online portfolio.  As the video Subject Matter Expert (SME) for the Adobe Consulting team, I know that clients are struggling to get video measurement right and that it is an area that is moving and changing at a very fast rate.

Over the coming weeks and months I will be writing about video analytics from planning to implementation to analysis.  Through this blog series I plan to share the tips and tricks that will make video measurement easy, valuable and even fun.

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Read the full blog post at Adobe Digital Marketing Blog.