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July 17, 2008

PDF Portfolios in Manufacturing Companies

PDF Portfolio in Manufacturing?

As many of you may know, there is a clear trend in manufacturing to increase the use 3D design data, not just within engineering and manufacturing functions, but across the enterprise.  However, sharing 3D data, especially outside of technical areas and with suppliers, has been a challenge.   3D data is almost always accompanied by 2D data, often coming from numerous sources and in involving numerous formats.  We at Adobe have long recognized the need to ensure interoperability while simultaneously helping customers reduce the number of systems necessary to share data with customers or suppliers.  Adobe also recognizes the importance of outstanding presentation and ease of use.  How many emails have you gotten that look like this? (Hint: Look at all of the attachments you get to open... nice!)

 

Not only does  the PDF Portfolio solve this problem, it is still possible to include multiple file formats where they are needed.  So let’s get to it… click below to read on.


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June 09, 2008

What's in a Name?

What is New at Adobe?

So, you may be asking yourself, where has Doug been?  He hasn’t posted anything in a while.  Well, I really have something to write about now.  A week ago, Adobe announced Acrobat V9.  The announcement includes Acrobat Pro Extended, which has had many industry analysts speculating about what Adobe was up to in manufacturing.  Acrobat V9 comes in three flavors, Standard, Pro and Pro Extended.  Acrobat Pro Extended is the new “home” for 3D PDFs created on the desktop.  We also announced Livecycle PDFG 3D last week, a server based solution for batch generation of PDFs with 3D content.  I am going to concentrate this article and several that will follow to some of the new features of these two essential manufacturing products.  Today I’ll concentrate just on Acrobat Pro Extended.

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April 02, 2008

Pitfalls Along the Road to Becoming a 3D Enterprise

Some time ago I posted an article about what I see as the 2D to 3D trend.  Will we continue to see movement to 3D or will that progress somehow plateau?  The major point of that article was that not everything is or needs to be 3D-based and the best companies are learning to blend the two effectively.   There is no doubt that 3D content will continue to grow.  There are technical challenges, process challenges and, most importantly, people challenges.   I read an interesting article recently by Robert Green in cadalyst entitled “The Realists Guide to 3D Implementation, Part 1” The article is on the mark in my opinion.   

I would like to jump off from Robert’s article to offer offer my thoughts on how companies like Adobe are helping with that transition.

Read on…

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March 20, 2008

A Star is Born (Not)

So, I have been writing in this Blog about how Adobe can help all manufacturing companies extend their engineering information across and outside the enterprise.  Our LiveCycle enterprise solutions, Acrobat clients and Connect synchronous and asynchronous tools are all aimed at both managing workflows and extending them.  The reach provided by the ubiquity and rich functionality of Adobe’s cross-platform, run time clients, the free Adobe Reader and Flash are unlocked by our solutions.  Data collection, collaboration, review and comment cycles and of course the ability to share information anywhere was the message I was trying to convey with this picture in a recent article.   Of course, the workflows could be simple ad hoc collaboration or managed workflows.

So along comes Rak Bhalla from Marketing and says “Doug, that’s fine, but can you show me an example?”  I wrote another article I called Extending CAD outside Engineering showing how to combine 2D and 3D content and make them available broadly.  Well, still not satisfied Rak asked if I would do a “Breezo”.  Well, I did.  Read on to find out what a “Breezo” is and to view what I did.


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March 06, 2008

Have You Been Invited to the Spring Formal?

Structured Workflows to the Rescue?

I read a study recently about business process trends that said manufacturing companies are increasing the number of structured workflows (in comparison to ad hoc) to streamline operations.  Hum?  So that must mean that business process management being implemented at enterprise levels is swinging the pendulum from informal to formal processes.  I suppose that means enterprise solutions are in and simpler, client-based solutions are out.   I don’t believe it.   Here’s why.


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February 21, 2008

An Update

Hi there,

I just received some news I thought I would pass along.  (The marketing guys promised to buy me dinner for this.)  It is news that could be important to you if you are using or considering adoption of the PDF format for leveraging CAD data across your operations and repourposing it in technical docs and so forth.  Adobe is announcing an update that you may want to check out...  details are spelled out below. 

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February 17, 2008

2D to 3D is a Trend, But...

2D to 3D… What is the trend?

 

Okay, what’s the trend?  According to almost every account or study I read, use of 3D CAD data is growing.   To some that means that everyone is (or will be) moving to 3D.  I don’t believe that at all, but I think 3D data should become the standard for key workflows.   I think that the reasons it has not are a combination of business and technical limitations that are being overcome.

Use of 3D data is growing.  Cambashi recently reported 13% 2007 growth in sales of engineering software world-wide (with the Asia Pacific region leading the way, which I think is very important to note).  While slower growth rates are expected through 2010, there is clearly something going on here.   You can assume that 3D data use/applications are growing proportionately, at least.  They are probably faster, because there are indeed many mid-size and smaller companies that have resisted, but are being driven to 3D by the large OEMs they sell to.   Then there are 3D Model Based Engineering/Design initiatives intended to take whole industries in that direction.

 

How fast is 3D usage growing?  The rates vary, depending upon whom you want to believe.  I’m not going to try to give a precise answer.  I’m not going to look at this question from the perspective of someone who has worked to develop PLM systems (broadly defined to include CAD, CAM, PDM, etc.), deploy them.  I am going to look at this from the perspective of what will benefit the enterprise mostly outside of today’s PLM focus.

 

I am going to ask you to look at this problem by starting with the end in mind.  We will then look at the product lifecycle in reverse, trying to identify where 3D data makes sense, and perhaps where it doesn’t.

 

So let’s get to it… click below to read on.


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February 11, 2008

Adobe a PLM Company?

Is Adobe a PLM company?  Product Lifecycle Management or PLM is an area I have been around for the majority of my career.  I decided to name this blog “Doug at Adobe PLM”, but I must say I have been asked several times about changing the name. 

Let’s start with a definition of PLM.  Dr Michael Grieves in his book Product Lifecycle Management defines PLM this way:

“Product Lifecycle management (PLM) is an integrated, information-driven approach comprised of people, processes/practices, and technology to all aspects of a product’s life, from its design through manufacture, deployment and maintenance – culminating in the product’s removal from service and final disposal.  By trading product information for wasted time, energy, and material across the entire organization and into the supply chain, PLM drives the next generation of lean thinking.”

Well, by that definition, Adobe is certainly not a PLM company.  So why would someone like me, at Adobe blog about PLM?  To understand, please read on.


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February 04, 2008

Pacific Design and Manufacturing

The Adobe Manufacturing Team visited Anaheim, CA last week for the Pacific Design and Manufacturing Show where we had the opportunity to speak with several hundred customers.  To all of you who stopped by to see us, Thank You!  This show seems to attract a high percentage of entrepreneurial firms.  Many of the companies we spoke with are already Adobe customers, and wanted to investigate how to better leverage our products in there day-to-day operations. We get lots and lots of questions, and I can’t answer them all here, but I want to discuss the ones that seem to surface over and over again.  These customer needs stood out at this show:

  • “I am growing my innovation network globally, and need to reach partners and customers in emerging regions.”
  • “I need to share all kinds of data, including 3D CAD, more effectively across the extended organization.”

And this question:

  • “How is this different than the visualization technology we already have (or are thinking about acquiring)?”

Read on to find out how we responded.

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January 25, 2008

SolidWorks World Thank You

 

I have just returned from the show in San Diego.   As always, this was a good show.  We had a chance to present some of our thoughts on trends in information sharing and collaboration for processes such as sourcing, new product development, marketing, production manufacturing and others.   We also had the chance to meet with many, many customers who told us stories about how they are.  That is always the best part of these shows.  We get lots of questions and also get a chance to learn how our customers are using our tools.   Read on to find out what we learned about collaboration, document sharing, interoperability and extending engineering data outside.

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January 11, 2008

News Flash and Hot Topics

So I get to escape the cold Midwest weather for a while.  We will be participating in SolidWorks World and Pacific Design and Manufacturing in Souther California during the weeks of January 20 and January 27.  I've included details below.

I also wanted to get out some news and reminders about the Acrobat 3D contest and recent price changes that you should know about.  Read below to see the details...

Continue reading "News Flash and Hot Topics" »

January 02, 2008

Extending CAD Beyond Engineering

I have been working with many of our customers who have asked about how to get more out of their investment in 3D CAD and PLM.  This is going to be a “how-to” session on doing just that… I would like to show you how to better extend your 3D CAD assets outside of engineering and integrate the product development process across the extended enterprise.

 

Today we will pretend we work at a company called Global Corp. Imagine that you are the engineering lead for a project, and you must communicate technical information to suppliers.   I will show you how repurpose 3D content from virtually any CAD format, making it available cross-functionally, with suppliers and joint venture partners virtually anywhere.  In today’s scenario, I will show you how a technical specification created in an MS Office application can be combined with any 2D or 3D content and shared easily and securely across the enterprise.


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November 28, 2007

How Did You Get In a Batch of Trouble?

Do you have dozens of files to convert to PDF?   Maybe hundreds?  I recently spoke to a customer who had thousands of existing TIFF files that needed to be converted to PDF, before his company moved to 100% 3D PDFs for use by their sales force to show parts and assemblies to their customers.  Did you know you can do that with Acrobat 3D? 

 

Let me show you how to convert multiple files using the tools built into Acrobat.  To learn how, click the link below to read on.


Continue reading "How Did You Get In a Batch of Trouble?" »

September 30, 2007

<News from Adobe for Manufacturing>

Adobe made two announcements last week that will be of interest to engineering and manufacturing firms.  On September 25, Adobe Unveiled the Technical Communication Suite.  The Adobe® Technical Communication Suite software is a first-of-a-kind, integrated solution for authoring, managing, and publishing technical information and training content across multiple formats and languages including 3D content. 

 

On Friday September 28th  Adobe delivered a new developer site and program, which will be known as the Adobe Develop Connection or ADC.  The ADC is the next generation of what has been known as the Adobe Developer Center.  The ADC will serve as a portal for professionals who code web, desktop and mobile applications, interactive experiences as well as use our SDKs.  It includes technical articles, samples, code, as well as a way for developers to connect with each other.


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August 15, 2007

Acrobat 3D Enabled Innovation

Collaboration, which can be defined as working together in a shared context to produce a business result, is not a new concept.  In fact, when collocated, collaboration among work teams is natural.  Unfortunately, with constantly changing business models and mounting pressures for better products sooner, older ways of "collaborating" just don't work.  Ubiquity, Interoperability and Intellectual Property Protection make Acrobat 3D work well, where other solutions fall short.

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July 10, 2007

Customer Questions: "How do I... "

It is really interesting to read what is said in the press and the “blogisphere” about Adobe in Manufacturing, and especially Acrobat 3D. Much of I read reflects what we hear from our customers… especially when we separate out those few bloggers who just seem to want to pull us into a public debate. In fact, I enjoyed reading the nice article by Nancy Rouse-Talley in yesterday’s edition of TenLinks Daily on “Rethinking Lightweight CAD Viewers” and the accompanying CAD Digest summary of Acrobat 3D reviews that was there as well. For today however, I’m going to focus just upon personal interactions with real customers. The majority of the feedback is very positive, and of course, the questions are extremely helpful.

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May 30, 2007

The Big Day


The day has finally arrived

Yesterday was a big day for Adobe and more importantly our customers. Acrobat 3D Version 8 is now available After months of anticipation and sneak previews, the day has finally arrived when you can have the same software we will be presenting and demonstrating. We want to let everyone know how excited Adobe is to get the shipping version in our customers hands. We really believe this major release will dramatically improve user productivity and enable new workflows.

Read on for more information about version 8 and other news...

Continue reading "The Big Day" »

April 17, 2007

April News and Coming Events

Recent News:

I recently had the opportunity to spend some time with Franco Folini whose NOVEDGE blog is always interesting reading. Franco and I discussed Acrobat 3D Version 8 in an interview that he has posted. Take a few minutes and visit Franco’s blog. I appreciate the opportunity, Franco, to talk about collaboration and A3D.

Coming Events:

I will be with other members of the Adobe Team at some events in the coming weeks that you may be interested in.

On April 23-24 we will be at AUTOe in Rochester Hills Michigan, on the campus of Oakland University. We will be conducting a workshop in which we will discuss how we are helping the Renault Group with design collaboration. Read about Renault’s use of Adobe’s Acrobat 3D . To read about the AUTOe conference.

Members of the Adobe Team will also be at Design and Manufacturing South. I will be joining the team in Atlanta on April 25-26. Stop by the Adobe booth and learn more about Acrobat 3D V8.

Members of the Adobe Team will also be at UGS Connection http://event.plmworld.org/. Stop by the booth and plan to hear my peer, Jim Merry discuss “Hurdling the Obstacles of 3D Design Collaboration” at approximately 2:00 PM, April 24.

I will be at the SME Interoperability and 3D Collaboration Event at the Marriott Renaissance in Detroit, May 2-3, with other members of the Adobe Team. I will discuss design collaboration and CAD data interoperability on May 2, in the afternoon. I will also participate in a panel moderated by David Prawel of Longview Advisors: “Lightweight 3D Formats – Ask the Vendors” at 1:00 PM on May 3. If you’re coming to the event, stop by the Adobe booth and drop in on the presentation. Hope to see you there.

March 29, 2007

About Collaboration, Readers and Such

Lets talk about collaboration in manufacturing. I am going to ask you to think broadly about collaboration. I once tried to define the term “collaboration” by saying that it is “working together in a shared context to achieve a business objective”. I often think about pictures of design and engineering rooms the way they looked 40 years ago. You’ve seen the pictures… a bunch of slightly overweight guys wearing white shirts, ties with Windsor knots and pocket protectors. Some might be wearing white socks, which is easy to see because everybody’s pants are so short. Usually, if you look closely, you will see the supervisor wondering though, probably looking for a guy wearing a blue shirt to send him home.

Here's the thing about the picture… everybody’s work is right there on the drafting table in plain sight. Sure, there is some version control, but for the most part, ad-hoc collaboration is going on all day, at least for those guys in the room. Do you remember when people actually worked this way? Well, I don’t either. But I have heard stories about it. When you combine the openness of the design activity, and the physical mock-up, frequently in the same room, there was some excellent collaboration going on. What changed? Some will say it was CAD/CAM. I can’t disagree that CAD set collaboration back, but I will argue that the thing that really changed was the business model.

First, we need to consider the business environment. The picture I painted of the design rooms of 40 years ago, represented a form collaboration for those people in the room, but lets think a bit more about what was really going on. These guys were designing things without really considering supplier capability, and they seldom had to worry about parts they were designed by someone else half way around the world. With products designed across the planet to leverage global resources, new models of collaboration area necessity. Forty years ago, engineers didn’t concern themselves with design for manufacturability, so collaboration with manufacturing engineering and plants wasn’t considered. Today, it is essential. Other changes include regulatory compliance, which is a growing challenge for most firms. I believe end of product life issues related to environmental issues will be the next crisis in manufacturing. What we want is“virtual co-location"… how can we create an environment that works across corporate sites, non-CAD smart business areas, joint ventures and suppliers, but with the advantages of ease of collaboration like that design room of 40 years ago?

The answer lies in leveraging IT investments and CAD assets. Using Acrobat 3D and harnessing the reach of the Free Adobe reader extended project teams can quickly, securely and cost effectively accelerate the design collaboration process. Extpensive, and complex CAD and visualization tools are not needed to reach beyond the current environment. Some would talk about tools "used to read a PDF", and they would even suggest alternatives to the Adobe Reader. Well, comparing tools to read PDF's to the Adobe Reader is an apples to oranges comparison. The simple truth is that Adobe Reader embodies considerable functionality such as view and comment collaboration, which is available to all users when enabled by the originator of the PDF. Acrobat 3D capability is no exception. The ability of a user to view, measure, section and respond to comments is of course fully supported in the Adobe Reader. The ubiquity of the reader, and its capability... hundreds of millions of copies distributed each year, is what makes this natural, people centric collaboration tick.


February 28, 2007

Acrobat 3D Thoughts

There is an old joke about a child who doesn't speak until age 7. When mom serves liver and onions one evening, an out burst occurs, followed by questions about why silence until now. The childs anwser, "until now everything has been okay... "

This is the first of what will be numerous entries on PLM, manufacturing and related subjects. The motivation for this entry is a recent article.

In his recent article in eZine article, “Adobe Translates From 3D CAD” Ralph Grabowski highlighted many of the features of the upcoming Acrobat 3D Version 8 product from Adobe. Ralph also provides a link to Blog.Novedge.com. We appreciate the interest paid to A3D, as we believe it will enable customers to leverage their investments in PLM tools to collaborate even more effectively. I thought it might be a good idea to expand upon some of Ralph’s and Franco Folini’s points and possibly clarify a couple of things along the way.

Interoperability Definition

There are probably dozens of ways to define “interoperability”. The way I think about A3D is as a tool to extend the reach of CAD assets and visualization beyond engineers and designers. In the end, it is still PDF, so where combining 2D and 3D assets into things like work instructions and bid packages is needed, Acrobat 3D really excels. Still, I wonder if there is a better word than “interoperability”. I know it is a better word for what we do than “translation”. Even in an ideal World, where everyone relied upon the same formats for CAD and visualization, there would still be numerous cases where non-CAD users would need to interact with the data. Of course this is not an ideal World, so A3D is interoperable in the sense that it allows assets to be leveraged regardless of the format in which the data was originally generated. It’s true that A3D will enable a level of translation, but translation is not the main point… A3D is not intended to replace other CAD translation tools. True, B-rep models, IGES and Step formats can be exported, but A3D won’t address CAD-to-CAD translation and certainly not the complexities of feature-based translations, parametrics and part families. Ask any of the thirty or so world-class engineers that came to Adobe from TTF.

What is the difference between U3D and PRC and what are the benefits of each?

Why PRC? Do we need another format? Are the import options and combinations confusing? Good questions.
The internal 3D formats in PDF are not going to affect the recipient of the PDF. In fact, the originator really controls the extraction and use of data at the other end. The originator of the PDF is simply thinking about the intended use of the data by the recipient. Questions like: Is precise measurement needed? Will it be used to machine something or simply as reference data? Could the data be used to reverse engineer my product? You see the point. That’s why we think those options are important. To enable precise geometry with great compression, we really needed PRC… that really helps in data transmission.

Is all this it confusing? Maybe, but people that we have spoken to don’t seem to think so. The response has been overwhelmingly positive. Besides, these are knowledge workers, with plenty of understanding and lots of capacity to learn. A3D has been shown to thousands of people at conferences and trade shows with no complaints about it being confusing. Of course there are default input settings for all of the formats, and even when users choose a custom path, most will settle on settings that they will use over and over.

Formats Supported

Ralph really nailed this. Supported formats aren’t a secret, but we have made information about them a bit hard to find. Supported CAD formats can be found in our Adobe’s support pages. I know, I know… how do I find those? We agree that this information can be made more visible, and it will be with release of version 8.
In the mean time, here’s the skinny on version 7: Acrobat 3D version 7 can import ~40 different 3D file formats including proprietary CAD formats like Catia V5, Catia V4, Solidworks, UGS NX, UGS IDEAS, ProEngineer, AutoCAD, Inventor, and Solidedge. Numerous neutral files like STEP, IGES, VRML, Parasolid, ACIS, JT and STL may also be read. Additionally, Acrobat 3D is bundled with the Acrobat 3D Toolkit which can read additional 3D file formats like 3D Studio MAX, Maya and Wavefront and these can be saved in the U3D file format and then inserted into PDF documents using Acrobat 3D. For a complete list of supported formats, please see the following document: http://www.adobe.com/support/techdocs/329371.html

Reader and A3D Version and compatibility

Okay, I admit it is a little confusing... let me try to clear up this misconception we have created. The real issue here is that A3D is out of phase with rest of family for now. Reader 8.1 will include the necessary features to support new features in A3D V8. We had this same problem when we released v7. Confusing, maybe... but key is download the latest Reader and everything will work.

Reader isn’t a translator

The Acrobat Reader 8.1 won’t be a translator. We have somehow created the impression that “you can use Reader for viewing CAD files: right-click a file name,
and then select Convert to Acrobat PDF”. The reader really is just that, a reader – it doesn’t do any conversion. You need Acrobat 3D for that. Once the updated Reader is released, it will display PMI [product maintenance information] data found in 3D CAD files, parts trees, and more. If enabled by an Acrobat 3D user, you can also use the free Reader to mark up and return 3D files. The key point here is, all the recipient needs is the reader to view any PDF, containing 3D data or not.

Reader not working?

Wow! The point about the reader working or not is interesting. We will investigate this and report back - this is the first I have heard of such issues with the Reader. Anyone else reporting similar problems?

Market Ahead – It’s is early in the game

Thanks to Ralph and Franco Folini’s for the positive comments and questions about how we might succeed. In the end, it will be customers who tell us where we are on target, and where we need to go next. Adobe has been focusing upon manufacturing since version 6 of Acrobat. We think we have learned a good deal about customer needs, but we are always listening for more