The Adobe Manufacturing Team visited Anaheim, CA last week for the Pacific Design and Manufacturing Show where we had the opportunity to speak with several hundred customers. To all of you who stopped by to see us, Thank You! This show seems to attract a high percentage of entrepreneurial firms. Many of the companies we spoke with are already Adobe customers, and wanted to investigate how to better leverage our products in there day-to-day operations. We get lots and lots of questions, and I can’t answer them all here, but I want to discuss the ones that seem to surface over and over again. These customer needs stood out at this show:
- “I am growing my innovation network globally, and need to reach partners and customers in emerging regions.”
- “I need to share all kinds of data, including 3D CAD, more effectively across the extended organization.”
And this question:
- “How is this different than the visualization technology we already have (or are thinking about acquiring)?”
Read on to find out how we responded.
