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  • Lynly 2:18 pm on May 15, 2012 Permalink  

    Zeke and Nick back on stage. Zeke talking about how throughout the morning, we have looked at new ways Adobe has enabled publishers to produce beautiful content, make it engaging though amazing interactivity built with Edge, have access to a broad set of fonts and as just seen content that can be socially shared. Now Nick is talking about one of the exciting things is that publishers can also track how their digital content in performing. Publishers can see what readers are consuming, which articles are consumed most highly in a magazine, how long readers spend with an article, which interactivity was most popular. And, publishers don’t have to rely on panels or surveys to get this information.

  • Lynly 2:08 pm on May 15, 2012 Permalink  

    Noha talking about how the animation allows you to tap on the screen and see vector sharp images. This is more interactive than what you can do out of the box with DPS. And file size remains small and manageable.

  • Lynly 2:06 pm on May 15, 2012 Permalink  

    On iPad, you can see the animation in the article published to the device. This animation improves the engagement and the information sharing in the animation. Mark says that seems pretty straight forward. Fast Company designers can create HTML5 animations and drop them into iPad publication.

  • Lynly 2:03 pm on May 15, 2012 Permalink  

    Looking at animation on iPad.

  • Lynly 2:01 pm on May 15, 2012 Permalink  

    Cool! Showing the interactivity in Edge. Can see how animation comes to life in browser. Next step is to bring content into InDesign. In InDesign, they bring in the interactivity built in Edge. Edge packages the animation and import into InDesign.

  • Lynly 1:59 pm on May 15, 2012 Permalink  

    Fast Company is using Edge to create an animation in most recent issue of magazine.

  • Lynly 1:59 pm on May 15, 2012 Permalink  

    Showing interactivity built in Adobe Edge. Fast Company took print illustrations of Steve Jobs and made them interactive and then published interactive content to tablet device using Edge, InDesign CS6 and Digital Publishing Suite.

  • Lynly 1:57 pm on May 15, 2012 Permalink  

    Noha Robischon, Executive Editor of Fast Company on stage with Joe Zeff.

  • Lynly 1:57 pm on May 15, 2012 Permalink  

    Mark is talking about how Adobe is now enabling Adobe Edge the ability to export interactive content to InDesign CS6. This is new and exciting!. Mark is bringing up Fast Company to talk about how they are using Adobe Edge.

  • Lynly 1:56 pm on May 15, 2012 Permalink  

    Mark Anders is a Fellow at Adobe who has worked on HTML5 tools and technology for several years. Mark is talking about a new tool called Adobe Edge. Edge allows you to create beautiful interactive animated content in HTML5 and deploy it across devices. Designers don’t have to understand the details of CSS.

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