Zeke now back on stage. He is talking about how readers expect that content be interactive when consuming it on devices. DPS supports HTML5 and how Adobe is making it easier for publication designers to create interactive content. Zeke has introduced Mark Anders.
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Lynly
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Lynly
Big applause from the crowd!. Very happy to hear about this business and creative opportunity!
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Lynly
Fonts can convey emotions and the voice of Glamour.
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Lynly
Geraldine is talking about how typography convey different feelings and ideas in stories included in Glamour.
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Lynly
Great demo of new alternate layout tools in InDesign CS6 and how publishers can use this new workflow to quickly create content for different size tablets and devices.
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Lynly
Zeke says in about 3 minutes Lisa has created a layout for the Kindle Fire saving a ton of time. Bill Marr says that Alternate Layout will take 80% of work out of the workflow required to build layouts for multiple devices. This is a huge time savings. Bill and Lisa leaving stage.
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Lynly
Zeke is talking with Lisa about how alternate layout is helping Lisa expand and contract text on a page in just a few short clicks. Alternate Layout did a great job in helping optimize the content for different size layouts and screen sizes. The rules in InDesign help production staff get very far in designing layouts for tablets but still gives production/designers the ability to finely control the layout.
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Lynly
Lisa is now demoing the new Alternate Layout workflow in Creative Suite 6/InDesign. Lisa is showing liquid page rules and how it can give “hints” to InDesign that helps production teams contract or scale content in a page layout.
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Lynly
Bill is talking about how they are very focused on translating and expressing their brand in digital the same way they do in print. Bill is talking about how Creative Suite 6 is really helping Nat Geo build beautiful layouts quickly. Bill is now bringing up Lisa Lytton.
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Lynly
Zeke is talking with Bill about what is like to built content for print plus devices. Bill stating that very challenging time but also very exciting. Bill is talking about how digital is helping them attract new readers. Zeke is talking about how it is a lot of work to keep up.