These guidelines were put together by a task force of publishers, advertisers and Adobe in partnership with MPA.
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Lynly
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Lynly
Nick is announcing that DPS supports recently released MPA guidelines around metrics out of the box.
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Lynly
Nick talking about how DPS is tightly integrated with Adobe SiteCatalyst which tracks metrics and analytics associated with a magazine issue – both editorial and advertising content.
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Lynly
Zeke and Nick back on stage. Zeke talking about how throughout the morning, we have looked at new ways Adobe has enabled publishers to produce beautiful content, make it engaging though amazing interactivity built with Edge, have access to a broad set of fonts and as just seen content that can be socially shared. Now Nick is talking about one of the exciting things is that publishers can also track how their digital content in performing. Publishers can see what readers are consuming, which articles are consumed most highly in a magazine, how long readers spend with an article, which interactivity was most popular. And, publishers don’t have to rely on panels or surveys to get this information.
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David Schmidt
A new article has just been posted to the DPS Developer Center (http://www.adobe.com/devnet/digitalpublishingsuite.html) which details how to setup social integration with Facebook, Twitter and Email within your DPS app: http://www.adobe.com/devnet/digitalpublishingsuite/articles/integrated-social-sharing-with-digital-publishing-suite.html
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David Schmidt
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David Schmidt
David and Zeke are now talking about how the publisher can determine how many articles an individual reader can read in the Web Viewer before the system prompts him or her to subscribe to DPS publication, helping to convert new readers into loyal subscribers.
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David Schmidt
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David Schmidt
Vicci is describing how Us Weekly is a “magnetic” brand, with content that draws people in – it drives revenue for Wenner when stories spread like wildfire. Zeke said that he imagines that those stories get passed along frequently, and then announces a new DPS feature which will help with this: DPS apps now support social sharing with Facebook, Twitter, and E-mail!
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David Schmidt
