Publish, Monetize, Promote and Track using the new Adobe Exchange and Dreamweaver CC

Adobe Exchange panel in Dreamweaver CC and Dreamweaver CS6

Adobe Exchange panel in Dreamweaver CC and Dreamweaver CS6

We’re very happy to announce that we will be integrating Adobe Exchange into Dreamweaver CC. The new Adobe Exchange is a commercial marketplace for Creative Suite 6 and Creative Cloud applications enabling distribution of resources and software that enriches a member’s experience and enhances their favorite tools.

You might be asking yourself, why should I be excited about the new Adobe Exchange integration with Dreamweaver CC? Adobe Exchange provides a number of tools and services that let producers/developers share their products publicly or privately, as well as sell, promote and measure them (we provide tracking and analytics).  Here are a few benefits of building products for the new Adobe Exchange:

  • Get your products in front of Dreamweaver users from within Dreamweaver CC
  • Easily sell your products
  • Products shown on the Creative Cloud website (coming soon)
  • No exclusivity required – You can still distribute your products on other sites including your own website, we just ask that you do not link directly to any store or checkout Web pages
  • Provide a great install and update experience for users
  • Get metrics on your product to chart its success

The Adobe Exchange Panel can be found under Window > Extensions > Adobe Exchange and will let you search, discover, install and update new content and capabilities for various Adobe products, like Dreamweaver.

In the previous version of Adobe Exchange – Adobe Exchange Classic – developers were able to publish different extensions, but were not able to easily promote, monetize and track in one place. Below is a comparison of Photoshop Marketplace, Adobe Exchange Classic and the new Adobe Exchange:

Adobe Exchange Capabilities

Adobe Exchange Capabilities

Adobe Exchange also introduces the Adobe Exchange Packager that let you package your content into a single ZXP file and create certificates without writing any code as well as developer tools like Extension Builder to create your own panels and other content. To get started just follow the steps in this one page PDF and sign up for an account with an Adobe ID here:

At the recent MAX conference in Los Angeles the Adobe Exchange team provided an overview and demos of Exchange, the tools available as well as a sneak peek at the future. The session is now on Adobe TV:

Please check out our FAQ page for more information:

Click here to learn how to download and install extensions.

We look forward to seeing all the great new extensions you are going to build and excited about the opportunity that the new Adobe Exchange is going to bring for all of you.

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