From stormflows to workflows

Without proper care, storm sewer systems can carry hazardous materials into public water supplies. That’s why the Broome-Tioga Stormwater Coalition hired Hue to design a multimedia campaign to educate residents in the Southern Tier of New York state about clean water habits.

Using Adobe Creative Cloud, the full-service agency developed a fully responsive website, print materials, and a television ad that ran during the Super Bowl for the Water From Rain campaign. To communicate about reducing pollution in stormflows, Hue relied on the integrated, streamlined workflows in Adobe Creative Cloud.

Built with Adobe Dreamweaver CC, the website is fully responsive and displays smoothly on tablets and mobile devices. “I like to approach websites from a design perspective, rather than focusing just on technical specs,” says Peter Hoffman, web director at Hue. “Adobe Dreamweaver CC enables me to feel extremely confident in how my designs are implemented.”

Water From Rain responsive website

Water From Rain campaign

To successfully translate his designs to multiple devices, Hoffman relied on Adobe Edge Inspect CC. By checking the website flow on different screens, he was able to make sure everyone viewing the site would have the same experience, regardless of device.

Through his Creative Cloud membership, Hoffman also gained access to Adobe Photoshop CC and Adobe Edge Reflow CC and enjoyed experimenting with the integration between the two apps. “Taking static ideas to the web can be challenging, but the integration between Adobe Photoshop CC and Adobe Edge Reflow CC made it easy to generate responsive web assets,” says Hoffman.

Since the television commercial ran during the Super Bowl, visits to the campaign’s website have averaged 3 minutes, 42 seconds, with a bounce rate of only 1.8%.  http://adobe.ly/1ilFdfC

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