If you’ve been around for a while then you probably remember those corny “site under construction” animations used back in the late ’90s. We all loved those, didn’t we?
Anyway, web design has surely come a long way since then. And so did web animation. Nowadays, it’s no longer corny. More so, it seems that it has finally found its own place among other design mechanisms and tools.
So let’s have a look at how to use animated motion effectively and what place it has in the modern web design space.
The role of motion for modern web
This might sound surprising at first, but when it comes to the core benefits that good motion animation can bring, nothing has changed over the last decade. Mainly because human brains still work more or less the same, regardless of the design trend that’s currently the most popular one.
For instance, it’s been proven that animation helps us get a grasp on what’s happening on the screen and what’s the most important element that we should pay attention to. Why? It’s just how we work. Thousands of years of evolution made us who we are, and made us pay attention to motion. Otherwise, we wouldn’t be able to survive a predator’s attack back when we were living in caves.
So quite interestingly, even in the era of flat design and minimalism, motion still has its place and it indeed can (and should) be used to enrich user experience and make our designs more understandable.
The only thing that has changed is the form in which we should use it effectively. From a technical point of view, good animation in 2015 looks nothing like the animations from the late ’90s or early 2000s.