This week Apttus hosted Accelerate 2013 in San Francisco. This aptly named Summit provided attendees with an array of dynamic events and sessions that took a deep dive into solutions that help accelerate the Quote to Cash cycle and further explore the role of new business technologies and processes. Attended by key decision makers in verticals from sales to legal operations, the Summit brought together notable industry leaders and specialists that provided unique insights and solutions to dramatically impact the bottom line. Speakers included some of the top names in the industry with high level executives from companies like Salesforce.com, Accenture and NASA, including Olympic Gold Medalist Johnny Moseley and Apttus Chairman and CEO Kirk Krappe.
On Monday, September 9, the keynote session was entitled A Brave New World — Creating the Future Together and was comprised of panel members that represented companies who have successfully helped other large and small enterprises move their business to SaaS based applications in the Cloud. These “Best of Breed” solution providers and featured panelists included Adobe EchoSign’s own Vice President, Jon Perera, accompanied by William Band, Analyst with Forrester, Scott Broomfield, CMO of Xactly, and Kamal Ahluwalia, CMO of Apttus, who moderated the panel. As ‘ecosystem innovators and contributors’ to the Quote to Cash cycle (per Ahluwalia), each panelist was invited to share best practices for streamlining business to be more nimble and adept at adapting to industry change. Jon Perera noted that to do this is to first identify where the friction is within a business and work towards getting to a single version of the truth.
As the world continues to move to the Cloud, one of the implications of this transition is that organizations don’t have the same level of control that they once had. Since companies such as Adobe EchoSign and Xactly work with sensitive data and documents, they discussed the importance of privacy and security today, how to approach the subject with a challenging CIO as well as highlighted examples of customers who effectively manage and protect sensitive information.
A key point made by the panel was the fact that the Cloud can yield so many benefits that do impact the bottom line of business. For example, by using Adobe EchoSign with Apttus and the other tools referenced, businesses have been able to condense the signing process down from 32 days to two days, end-to-end to get agreements signed. This fact hit home with the audience as it was quickly shared and retweeted across social media and sparked new conversations at #ApttusAccelerate well into the evening.
“Apttus and Adobe are partnering to help enterprise companies increase revenues and improve deal velocity, so it was a pleasure to be part of the panel,” said Jon Perera, Vice President of Adobe EchoSign. “Today, too many companies are still printing and faxing contracts for signature. I encouraged the attendees to find the friction within their businesses processes, and to consider cloud solutions and electronic signatures to address those pain points.”
Stay tuned for the official video presentation of this panel discussion. It will be uploaded soon. To learn more about Adobe EchoSign and how it can result in a frictionless work flow, check out all the customer success stories across a variety of industries. https://www.echosign.adobe.com/en/solutions/for-industry.html