Dreamforce Day 3+4 Recap
Day three and four at Dreamforce totally rocked for the Adobe EchoSign team and partners! We knocked out two great sessions, an awesome party with partners and a new deal signed right at the booth – lots of activity around friction-free business and esignatures! Plus, all of our social efforts within the #DF13 community proved to be successful as #EchoSign was highlighted on the #DF13 social command center as 1 of top 5 most influential at #DF13 today (Friday!)
Friction-Free Business Panel
Wednesday morning kicked off with an early panel session lead by Adobe EchoSign VP Jon Perera. Jon, along with a team of industry influencer panelists, discussed how EchoSign has helped them to close deals and conduct friction-free business across several different company departments. From legal teams, to HR departments to a company’s sales team the benefits of EchoSign are obvious for the panelists who represented Groupon, Conway, Inc., Electronic Arts and others.
According to panelists, the three key areas in digital document management are ease of use, security and platform. “EchoSign actualizes Bill Gates’ dream of business at the speed of thought,” quipped panelist Marvin Clark, who went on to say his business saved about 4 million sheets of paper in the first year of use. Now that’s what we call going green!
Other panelists commented on how EchoSign was a driving force for empowering their sales teams with the ability to better track and follow up on contracts they send out. The digitalization of the HR and legal process was also a key benefit of EchoSign to many panelists’ companies, panelist Yuka Tzavaras said it has helped give her company a competitive edge when recruiting new employees as it helps to establish a company’s reputation as a leader in the industry.
Noted Author and Speaker Geoffrey Moore Discusses the Future of Enterprise IT
We were lucky enough to sponsor a discussion session lead by Geoffrey Moore, author of several high-tech, dynamic industry leading books such as Crossing the Chasm and highly-anticipated Escape Velocity due out at the start of 2014. During the session, he shared his take on businesses moving from digital consumption to digital engagement and how a competitive edge can be retained.
Moore pointed out that the focus of the 20th century was reducing cost, however the focus of the 21st century will be to reduce time. He dubbed this the era of “Systems of Engagement” as opposed to “Systems of Record” saying that the new must-haves for system design are: mobile first, no more stupid stuff, fully compliant and completely secure and full integration with the past systems of record. Electronic signatures perfectly fit into these new rules of digital engagement. Since people are rarely ever in the office e-signatures helps to satisfy the rule of ‘user first, mobile first.’ In addition, Moore points out that “signing on paper exemplifies ‘stupid stuff.” Finally, with the added security, legality and extensive tracking and filing features of EchoSign, the e-signature tool perfectly fits into the new rules of digital engagement.
REVOLUTION After-hours party with Financial Force, Click Software and Totango
After an action-packed day three at Dreamforce the EchoSign team let loose at the REVOLUTION party. The party was sponsored by EchoSign, FinancialForce.com, Click Software and Totango and drew quite a crowd. The party kicked off at about 7:30 PM last night and carried on to the early hours of the morning with tons of networking, good drinks and unwind time. From the “EchoSign lime” themed drink to the ambiance-setting decorations, the party was a hit and our team was glad to be involved!
EchoSign demonstrates how easy it is to #signanywhere at the booth!
As users know, Adobe EchoSign makes getting business done from anywhere simple, friction-free and efficient. The EchoSign sales team was ecstatic to get the chance to demonstrate the ease and simplicity of use by signing a deal with new UK client, The Foundry Team, LIVE from the EchoSign booth.
As a forward-thinking company providing creative, smart software solutions, The Foundry Team was excited to get on-board with an e-signature solution to match their way of doing business, and we are thrilled to be the service they chose! Friction-free business is not an option for this innovative company and EchoSign’s ability to help create a seamless, easy and hassle-free process made us the right fit for their company.