Enabling faster contract completion
A leading producer of travel media and events, Northstar Travel Media wanted to implement technology that could improve sales productivity and customer service by eliminating manual and duplicated processes. Using Adobe EchoSign with Salesforce.com helped the company reduce administrative work by 40 hours per month, as well as speeding up the contracting cycle.
“Since implementing Adobe EchoSign, 70% of media purchase contracts are returned within one day, and of those, one-third are returned in less than an hour,” says Cynthia Wittig, technical product specialist at Northstar Travel Media.
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