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Posts tagged "Productivity"

November 9, 2011

E-Signatures: A Feature, A Product, or a Company?

echosign_transacts_1_millionTwo variants of one question we received a lot over the years at EchoSign, especially in the early days, were the classic:

“OK.  EchoSign is pretty cool.  But won’t it just become a feature of XXXX?”  [Replace XXXX with Acrobat, Salesforce, Google, whatever]


“OK.  It’s more than just a feature.  But you can’t really build a $100m business in e-signatures?  It’s really a product, not a company, right?”

Our answer to both, as you might expect, was no.  Which was not to say, however, that the answers are quite so binary.

Flash forward to almost 2012, an eight-figure EchoSign business, joining Adobe — and what have we learned, about bringing online document signing to the web? First, as part of Adobe, we are going to make e-signatures a feature.  Starting in January in Adobe Reader, and then a little later in Mobile Reader, e-signatures will be a free feature.

sneak_peek_1_billionPlain and simple.  The 1,000,000,000 users of Adobe Reader and the soon to be x00,000,000+ users of Mobile Reader (growing at the rate of 2m a week just on iOS alone) will get the basic version of EchoSign for free.  And in fact, they’ll get some benefits they don’t have today (beyond ubiquity), principally off-line support.  The reality is despite some innovations by Google in particular, HTML just doesn’t work great off-line.  But your contracts spend a lot of time off-line.  Reader will become the ‘native app’ for off-line and on-line signing with EchoSign.

So in one sense, as of Q1 next year, e-signatures will be for the first time be a classic feature of a Big Company’s larger offering.  The basic version of EchoSign in Q1 will officially become a core feature of the almost $1,000,000,000 Adobe PDF universe, with a full roadmap ahead of it during 2012.  For basic use cases, there will simply be no charge at all.

What then become of e-signatures as a product?  Well in fact, that journey, by contrast, has just begun.  Because it’s not really about e-signatures.

When we launched EchoSign as the first 100% web-based signature product on January 1, 2006 on TechCrunch (how much has changed since then!), we carefully chose our name and tagline.  The idea was not just to get docu ments signed, but that the Echo in our name attempted to speak to the idea of automating the whole contracting process.  From creation, to collaboration, to execution, to archive, to management.  We feel we’re about 10% of the way there after almost 6 years.  But the web is now ready for and already deep down the path of the next phase — Web Contracts.  Of which e-signatures are the central piece.



So yes in early 2012 e-signatures will finally become a feature.  Yes, 100 smarty-pants VCs were right.  In a sense.  But that’s just one step in a journey to a 100% web contracting process.  Thank you for joining us for the first phase.  Next year, it starts to get really good.  EchoSign, e-signatures, and web contracts are officially one of Adobe’s top 2012 priorities.  Our team has doubled.  Expect much more.  We’ve already tripled our growth rate in four months under Adobe.  We’ll deliver for you.


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11:41 PM Permalink
October 21, 2011

Best. Review. Ever. EchoSign + Living Social.

Sometimes, you just have to share. We get a lot of things wrong at EchoSign. But we give it our all 24x7x365, for our 62,000+ customers and 4,000,000 users.

Thank you Michelle:

Review Details

Overall  five_stars

living_socialEase of Use Value Support (1 of 1 people found this review helpful)

EchoSign, I Think I Love You!


Written by: Michelle Colopy on 10/21/2011

My Dearest EchoSign,

I remember the first time I met you when I got to LivingSocial in May of 2011.

There was an immediate attraction because you were exactly what I had been missing in my sales career. You understand not only my wants, but my needs.

Sure, I can always go put pen to paper and get an agreement but that could be a lengthy process and I’ve got deadlines and quotas to meet. Sure, I can go get a merchant signed up by having them sign directly on my iPad but that doesn’t work if I’m speaking to someone over the phone that wants to get started right away. I wanted an easier way to close more deals and you graciously gave it to me.

Unfortunately, in sales, there are some follow ups that must take place for those that don’t say yes immediately; the way you allow me to decide when I would like reminders to be sent is so thoughtful. Your honesty is appreciated — being able to see when my merchants open the agreements you send is so helpful. EchoSign, you have changed the way I do business and have made it easier for me to be successful. I don’t know what I’d do without you in my life! My days are easier and more enjoyable with you. You never give me, or anyone else mixed signals so understanding you is so simple.

Thank you EchoSign for allowing me to be a better version of myself – the deals just keep coming in!

Lovingly Yours,


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10:56 PM Permalink
August 3, 2011

Time is the Enemy of all Contracts. E-Signatures are the Cure.

Today we received a wonderful email from a new Fortune 50 Adobe EchoSign customer.  A pretty traditional Fortune 50 company, and one of the first we’ve closed together with Adobe in our 2 weeks as a joint company.  Today, they rolled out EchoSign, and their first customer contract was signed in 4 hours.  Not an EchoSign record yet.  But …

That was compared to 40 days before EchoSign.

The point being, time is the enemy of all deals.  Electronic signatures aren’t about putting an image of a signature into a document.  They’re about closing deals on the web, in as close to real-time as practical.  About making a contract and the signature, the close, a social experience, together with your customer — not a broken one abstracted from the core sales process.

Just having a contract out there for 4 days is too many days to risk losing the deal.  40 days … well …

You’ll learn more from us about the Social Contract in the coming weeks.  Look for Facebook, Groupon and Pandora to talk about their experiences on an outstanding panel with EchoSign, Salesforce, and their web contracts at Dreamforce 2011.   But much more is to come.

We guarantee you these results for your business.  42 minutes on average.

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10:43 PM Permalink


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