Archive for September, 2012

September 24, 2012

Adobe Edge Animate 1.0 is available now, with a surprise!

The day has finally come — Adobe Edge Animate 1.0 is here! We’re proud to announce that the first commercial version is now available from the Adobe Creative Cloud, as a perpetual (non-expiring) product. The surprise is that it’s FREE as an introductory offer, as a thank you for the tons of feedback we received during the preview phase, helping us get to version 1.0. We hope by making it free, we’ll get even more feedback and adoption. If you’re new to the Creative Cloud, all you need to download Edge Animate for free is go to creative.adobe.com and sign up for a membership. You’ll also have access to other Adobe Edge Tools & Services, such as Edge Inspect and PhoneGap Build.

New mnemonic for Adobe Edge Animate

Concluding the Preview Period

It’s been a thrilling ride for the Edge Animate team, since we first sneaked an experimental prototype of it at MAX 2010. Less than a year later, on August 1, 2011, we released Preview 1 on Adobe Labs. We really didn’t know how it would be received, but the response was overwhelming — there were 70K downloads on the first day, and major press coverage from publications like Cnet, USA Today, The New York Times, and Mac World. However, the most surprising aspect was that users were already showing off what they made with it within the first 12 hours of launch. It was incredible and flattering to know people had downloaded Preview 1, figured out how to use it, and posted their work on production sites in less than a day.

Looking back, some of us feel that Preview 1 was released too early. It only had a single timeline and couldn’t handle user interactions at all. Just about the only thing you could do with it was create a static, linear animation. There was concern that people would look at the tool and write it off as too basic or primitive for real-world use. We made a conscious decision to release early and often, taking in user feedback to help us improve it. Our development philosophy was very different from what people came to expect from Adobe. In just over a year, we released six more previews. Each release incorporated user feedback and had a mix of major and incremental  improvements to the previous version. There were over half a million downloads during the preview phase, and as I mentioned earlier, the feedback we received was instrumental in making Edge Animate 1.0 what it is today.

Here’s a quick summary of the major enhancements of each Preview:

  • Preview 1 (8/1/11) – Single timeline, import graphic files, open HTML files
  • Preview 2 (9/7/11) – Fit and finish improvements and bug fixes
  • Preview 3 (10/1/11) – Interactivity and access to the Edge Animate API
  • Preview 4 (1/19/12) – Symbols, web fonts, element display lifetime
  • Preview 5 (3/11/12) – Optimized publishing options, down-level support for non-HTML5 browsers
  • Preview 6 (5/10/12) – Built-in lessons, localized in six languages, DPS and iBooks publishing
  • Preview 7 (8/20/12) – Resizable layouts, new drawing tools, stage improvements

We plan on releasing more updates to Edge Animate, to add new capabilities as well incorporating more feedback. Stay tuned for more news! With that said, please download Edge Animate 1.0 and let us know what you think!

Thanks,

Rich Lee
Product Marketing Manager

10:35 AM Permalink