by Rich Lee

Created

February 13, 2014

cups

When the not-for-profit Calgary Urban Projects Society (CUPS) wanted a new way to promote its initiatives and attract donations, its marketing agency, ZGM, suggested creating an animated digital annual report using Adobe Edge Animate CC, part of Adobe Creative Cloud.

“We used many tools in Adobe Creative Cloud for teams, but Adobe Edge Animate CC really stood out in helping us achieve our vision,” says Peter Bishop, creative director at ZGM. “Adobe Edge Animate CC breaks new ground in HTML animation and lets designers make a simple transition from traditional motion graphics to web animation without heavy coding or a steep learning curve.”

Read the full story here (PDF).

Cheers,
Rich Lee
Sr. Product Marketing Manager