Archive for April, 2014

April 14, 2014

Coachella and Edge Animate CC

Vibrant energy captured for any device

Coachella_EdgeAnimate

As one of the hottest festivals on the national music-and-arts circuit, the Coachella Valley Music and Arts Festival attracts 90,000 fans on each of its two weekends. No doubt many of them got information on the event lineup from the festival’s official website, which features interactive animations by Heavenspot that reflect the round-the-clock energy of Coachella.

The digital agency spent two weeks designing and developing animated headers using Adobe Edge Animate CC in Adobe Creative Cloud. To capture the energy and creativity of Coachella on any device, Heavenspot used Adobe Edge Inspect CC for rapid testing on multiple devices, which cut development time by 20%.

“Most people still aren’t used to experiencing this depth of animation, especially in a mobile-friendly format,” says Tim Jaramillo, a lead developer at Heavenspot. “Adobe Edge Animate CC makes it easy for us to develop animations with impact that strengthen our client relationships and enable our clients to more fully engage and inspire their audiences.”

Visit the Coachella website to view the animations, which change depending on the time of day.

Read the full story here (PDF).

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