by Tareq Aljaber
With a little imagination, even the topic of electronic money transfers can be entertaining. When the creative minds at Zulu Alpha Kilo and Secret Location were challenged with increasing awareness of the new Interac e-Transfer service in Canada, they developed www.makecashandchequeshistory.com. The interactive website spoofs the history of money exchange while encouraging users to try the convenient services.
The agencies combined video and rich Edge Animate CC animations to create a site that is visually compelling, yet still quick and responsive for users. In addition to simplifying the HTML animation process, the software speeds up workflows by giving more creative control to designers.
Ryan Andal, technical director and vice president at Secret Location, says, “In the past, creating animations was a lengthy process that took the time of both designers and developers. Adobe Edge Animate CC helps our designers regain control over all aspects of visuals, including animations, without needing to rely upon developers.”
The campaign has received positive reviews, and the agencies are continuing to explore how additional apps and services available through Adobe Creative Cloud can benefit their workflows and help them deliver more creative client projects. http://adobe.ly/1pgHXiv