Crush + Lovely: Fully Committed to Responsive Design
Crush + Lovely is a design studio that likes projects with a purpose. Clients benefit from the multi-disciplinary approach the studio applies to everything from upfront creative brainstorming through to design, build, and implementation. Like many web design companies, Crush + Lovely is now fully committed to responsive design principles and it shows in the work the team does for its clients. All Adobe creative applications and services are accessed through Adobe Creative Cloud for teams, which makes it easy to deploy software and stay up to date on new product enhancements.
Recently, the studio created a web- and mobile-friendly site for Thankful Registry, a company that enables couples to create unique wedding gift registries and connect with their guests. The team designed device layouts in Adobe Photoshop CC and Illustrator CC, used Adobe Edge Code CC to quickly code the site, and Adobe Edge Inspect CC to help ensure a consistent experience across devices. Since the launch of the Thankful Registry site, the company has seen a 27% increase in site registrations, with 20% of traffic coming from mobile devices.
Moving forward, the studio is looking to use Adobe Edge Reflow CC to gain even greater efficiencies among designers and front-end developers working on responsive design projects. Matt Blanchard, co-founder of Crush + Lovely, says, “We’re excited about Adobe Edge Reflow CC. Designers who aren’t very familiar with HTML and CSS now have a tool that lets them design at different breakpoints. From there, front-end developers can work quickly without having to infer what the design intentions might be on any screen.”