" />
« August 2008 | Main | October 2008 »
Go to Labs

Now that we have announced and we are showing CS4, you may want to get started. If so, go to the Adobe Labs website: http://labs.adobe.com. There you’ll find three of the CS4 applications in beta for you to try. Dreamweaver, Fireworks, and Soundbooth are there, and if you own Creative Suite 3 you can plop your CS3 serial number into the applications and run them until we release CS4 (sometime later in the quarter). One particular thing I recommend that you try is the Transcription feature in Soundbooth. It will turn your speech into text, and it’s incredibly easy to use. After you download the app and install it, follow these steps. . .
Grab a newspaper or any reading material that you can read comfortably, and
Now, if you want to get creative with it, try adjusting the recording volume or cleaning it up with the Clean Up Audio effects in the Tasks panel (Window: Tasks). Better yet, apply some effects to it and what happens.
As a further demonstration of what this can do, record a movie of yourself speaking the same text. Soundbooth can open that movie file and transcribe the audio of a movie track too. Works like a champ. Try it and comment back to the blog and let me know what you thought.

I am almost as excited as Steve Martin's character in The Jerk, when he danced around gleefully screaming, "The new phone books are here, the new phone books are here!" For those of you who don't share my taste in fine cinema - this is exciting! There are way too many fun, new toys to cover in a single post, but rest assured the team will be blogging about the wonders of CS4 soon. Till then I'll leave you with some fantastic resources on Adobe.com to get you acquainted with the new release;
Ciao.
(Part 1 of a 3 Part Series)
One of the most overlooked aspects of creating a new Dreamweaver web site or updating and editing an existing one is how on earth is that web site and its many web pages going to be found by the major search engines such as: MSN, Yahoo and Google? The good news is making a web site and its many web pages “search friendly” is not hard to do, in fact it’s pretty darn easy to do right smack inside of Dreamweaver if you keep some simple "text" things in mind.
The World of SEO
“Search Engine Optimization" or “SEO” as the pros refer to it is all about getting your web site and its many pages found by search engines and “ranking” well when searchers conduct search queries by typing words or phrases into those small search boxes or fields. For the most part SEO comes down to plan old text. Yep, you heard that right, text. SEO is about how search engine spiders, crawlers and bots “read” the text (also known as keywords) on your web pages - the stuff human eye balls read as well as some behind the scenes strategically located text called Meta tag web page titles, descriptions and keywords.
SEO is also about another very important aspect of search, getting your web pages ranking well at the top of what is called the “SERPS” also known as “search engine result pages” (which I will cover in part 2 of this series). SERPs are all about getting tasty morsels of text into your web page code that the spiders and search “bots” can chew on to help index & rank your way cool web site pages at the top of Google’s search results.
Now don’t freak out about this meta tag, rank, SERPS and keyword stuff; you don’t need to be a HTML, XHTML or JavaScript wizard to understand meta data/keywords either. All you have to do is follow my quick and easy three “Google Loves My Web Site!” steps below to get started getting your web pages showing up in the major search engines.
But first, let’s take a high level peek at two areas of a web page that you want to make more “attractive” so Google and other Search Engines will love your site; what the human’s see (web searchers) and what the spiders “see” (technology used by the search engines to find cool stuff on the web).
Bleary Eyed Searchers First
The most important thing to keep in mind about web pages being seen by the search engines is this, create the web pages for humans first and search bots second. Why? Because it’s people who are ultimately reading and seeing your pages and you need to serve them over the bots. Novices to SEO sometimes go way overboard with what is called “keyword stuffing” and other shady “black hat” SEO techniques (more about this in a future blog post). So simply keep in mind its people you are serving and not the bots.
Search bots or search robots are simply algorithms (the math that finds cool stuff for you on the internet) and works for the most part in exactly the same way they worked many, many years ago when they were first invented; search engine bots crawl the web looking for text, even if searchers are looking for sound files, photographs, Adobe Acrobat PDF files, blogs and even video. Search engines have barely changed since they were invented and it’s no wonder, the web is mostly composed of text so you can rest assured the search engines aren’t going to jettison text search anytime soon regardless of how many way cool Flash movies or YouTube videos you have on your web site.
So what’s super important to having Google, MSN, or the Yahoo search engine fall in love with your web site is to have searchable text on your site in as many places as possible, meaning plan old HTML or the newer XHTML text. I said searchable meaning your web pages are not made up entirely of big O’ Fireworks or Photoshop .JPG images or made totally with Flash for instance. You can have .JPG, .TIFF, .GIF as well as Flash movies and videos on your web pages “but” your pages can’t be made up totally of these types of content because search engines currently (this is changing however in the near future) have a heck of a time getting inside of these formats and files and searching them. Again they are currently only good at searching text. In the next installment of this three part series I will visually show you the good, bad, and downright ugly way “not” to create web pages that are not search friendly.
Yummy Spider Food
To get started making your pages more search friendly, follow these three quick and easy “Google Loves My Web Site, Thanks Dreamweaver!” steps below. Do keep in mind these are not all the steps needed to help your site be found and rank well, these first three steps will get you started and we will explore other aspects of Dreamweaver and SEO techniques in future installments here on the blog.
Google Loves My Web Site, Thanks Dreamweaver!
1 – Fire up Dreamweaver and create a new Dreamweaver web page or open an existing Dreamweaver web page. Notice that little field (see example below) at the top of the page labeled “Title:”? It’s typically filled in with “Untitled Document” when you create a brand spanking new web page or filled with something silly and useless on a home page like “Welcome to Our School’s Web Site!” (BIG, BIG, NO, NO!).

The page title field is where your most relevant “keywords” get entered (see arrow).
Make no mistake, this innocent little field is one if not the most important places on your web pages to put “relevant keywords” into so the search engines will fall madly in love with your school’s web site! Relevant meaning, when a person is searching for the name of your school, your school district, information about the next PTA meeting at your school, this little box contains the keywords which are relevant to the information about what’s actually on that vary web page.
As an example perform this simple search with the Google search engine; type into Google’s search query field, “Wazi Woo High School”. The first SERP (Search Engine Result Page) listing for this totally factious Adobe K12 training web site is the home page for this site. Note the very first line of text you see reads, “Wazi Woo High School: Ventura California - Home of the Wazi Cats!” This text is what Google found inside of that innocent web page Title field when this home page was created inside of Dreamweaver by yours truly (see below).

The text content you put into Dreamweaver’s page title field is what Google list your site as in the SERPS. Make sure you put highly relevant keywords here (see arrow above).
Keep in mind if you put something like “Welcome to Our School’s Web Site!” or heaven forbid, “Home Page” as an example, parents, students or even your district or schools entire staff is going to have a very tough time finding your web site because they are not typing into Google “Welcome to Our School’s Web Site,” they are most likely typing the name of your school (example - “Wazi Woo High”) followed by something like “Ventura, CA” or “Map”.
How many keywords can you put into this web page Title field? A good SEO rule of thumb is no more than ten highly relevant keywords. Don’t stress over adding commas, underscores, dashes and the like. Just get the most relevant keywords on the page which represents what the page is all about into this box. Once you do this save your page in Dreamweaver.
Speaking of keywords, a great (and free!) cool tool to help you discover powerful keywords for your school’s web site is the awesome Google AdWords “external” keyword tool (see below). This robust powerhouse of a tool is part of the Pay Per Click (PPC) web advertising program that Google owes its entire fortune to. It is used by AdWords account holders who create those pesky little ads you see at the top of the search engine’s result pages and over on the right side of your search query results. Here’s the link to Google’s AdWords External Keyword Tool.
Give it a try, you’ll discover amazing things with this tool and what keywords are most popular on the internet and what web advertisers are paying “per click”. You’ll learn for instance how much web advertisers Cost Per Click (CPC) can be for astronomically expensive keyword phrases like “Beverly Hills Plastic Surgeon”. But please don’t click on those Plastic Surgeon ads within the search engines unless you really want a tummy tuck, every click will cost some plastic surgeon in LA a small Google fortune!

You’ll be amazed with Google’s free keyword tool. Give it a spin to discover great keywords!
2 – Let’s go back and take a look at the second line of text in your SERP for the Wazi High School Google listing, the one that reads, “Wazi Woo High School located in Ventura, California is a totally factious web site. It was created for demonstrating Adobe Systems award winning software ...”. This text is called a Meta “description” tag and is super important to give the humans some idea what the web page is all about; its main purpose is to go into more detail than the Title of the page above gives to searchers.
What’s very important here is to fill it with the exact same relevant keywords that are found in the web page title field above. For instance, “Wazi Woo High School Ventura California” has been repeated in this Meta description tag which is a very good thing because the search engines LOVE redundant keywords; so much so that you should have near a dozen of them within all of your searchable text web pages for searchers and search bots too.
So where do you put this Meta Description text? Below is a screen shot of Dreamweaver’s Insert tool bar with the Common tab selected. Look for the small icon of the greenish colored page with a cartoon balloon icon on top of the page icon. Click this and you’ll get the Meta description pop up window (see below). In this field write in a Paragraph’s worth of keyword rich text describing the content that is on this particular web page of yours. Again the most important thing to put into this box is the relevant keywords and information that can be found on this web page of yours.

Enter an informative description about your page; add your most important keywords too (see arrows).
3 - Last but not least there is one more Meta tag you’ll want to add, this one is called “Meta keywords”. This time in the same Common tab click that tiny little downward pointing black arrow and choose “Keywords” (it’s the icon that looks like a skeleton key on the Common tab). In this field dump as many keywords that relate to this web page that you can think up (or use the Google AdWords tool to discover some). I say dump because this is the place you can safely go overboard with keywords in (see below).

Enter as many relevant and related keywords. It’s OK to go hog wild here (see arrows).
For the Wazi Woo High School site my keywords here are: "wazi, woo, waziwoo, wazi woo .net, waziwoo.net, www.waziwoo.net, richard jenkins, richard john jenkins, jenkins, senior systems engineer, adobe, adobe systems, k12, education”. Keep in mind that many search engines no longer use this Meta tag, but to play it safe I do because the search engines are always changing and evolving so I cover my SEO bets by using this tag.
Why is my name in these keywords? I initially created the Wazi Woo High web site in Dreamweaver for our teams use so I simply added my name to it in the begining so educators can find it by searching for my name after I demo the site to them at a trade show or Education training center if they forget the name Wazi Woo High. My team mates here at Adobe could add their names too on other pages (called landing pages) if they'd like to be found by the seach engines. As an example of how landing pages work search for “richard john jenkins wazi woo high” to see what I mean - you 'll land on a totally different page at the site and not the home page.
Once you add all three of these search friendly SEO meta tags click on Dreamweaver’s cool Code button (upper left of the page you’re working on) to see what your search engine friendly meta tags look like behind the scenes in the HTML or XHTML code on your web page! (see below).

The three search friendly Meta tags shown here will get the spiders to come a callin’ (see arrows).
Below is what the three tags look like on the Wazi Woo High School home page. Note I stripped out a bunch of other code so you can see just these three tags, plus I stacked them one on top of another so you can see them clearly; your code will be spread out more than this example below.
Page Title - Wazi Woo High School: Ventura California - Home of the Wazi Cats!
Meta Description - Wazi Woo High School located in Ventura, California is a totally factious web site. It was created for demonstrating Adobe Systems award winning software tools to K-12 Educators by Adobe Senior Systems Engineer, Richard John Jenkins
Meta Kewords - eywordswazi, woo, waziwoo, wazi woo .net, waziwoo.net, www.waziwoo.net, richard jenkins, richard john jenkins, jenkins, senior systems engineer, adobe, adobe systems, k-12, education
You can also see every single web pages SEO friendly code (or not so friendly code) inside your favorite browser by going to menu > view > page source. Check this technique out, it’s fun to learn how other sites’ webmasters have done their SEO, especially the web sites who’ve made it to the very top of a Google search query!
By adding these three quick and easy search engine friendly meta tags to your educational web pages with Dreamweaver, your site’s pages will become very, very attractive to the search engines and you will soon see that they will be courting your web pages over time and telling searchers the world over how much they adore your site by ranking your web pages well in their SERPS when people perform search queries.
Are there other cool SEO tips and tricks you can utilize with Adobe’s Dreamweaver to help your educational web site and its many pages be found and rank well by the top search engines? You bet! Check back here in a few weeks for part 2 of Love at First Site – Landing Pages Rock! You’ll learn what landing pages are and how to get your school’s web pages on page one in the major search engines!
Richard John Jenkins
Greetings all,
In today's video blog I'll show you how to maintain the integrity of your colors when sending your images to the web from Adobe Photoshop CS3 and Adobe Lightroom 2.0.
Cheers!
Rick Miller
Video blog: Maintaining color fidelity when outputting to the web.
Explanation: View attendee connection status
A group of bars, like the bars indicating signal strength on a mobile device, can appear next to an attendee name in the Attendee List pod to indicate an attendee’s connection status. (This option is off by default.) When the attendee’s connection falls below the current meeting room bandwidth, the number of bars in the icon decreases. Hosts can configure the network connection status indicators to be on or off any time during a meeting.
The network connection status is shown for all attendees that have a bandwidth set lower than room bandwidth you selected. For example, if the room bandwidth is set to DSL/Cable, connection status is shown for attendees with a connection speed set to Modem. (Attendees can set their connection speed by clicking Meeting > Manage My Settings > My Connection Speed.)
To enable this feature – 1) in the menu bar, select Meeting > Room Performance And Appearance > Optimize Room Bandwidth 2) Select DSL/Cable or LAN 3) Click the Pod Options button in the lower-right corner of the Attendee List pod 4) Select Show Connection Status from the pop-up menu.
Explanation: Set meeting room bandwidth
The host sets meeting room bandwidth to determine the speed (kilobits/second) at which data from the meeting is sent to attendees. The host should choose a room bandwidth that matches the connection speed used by attendees. If attendees are using a variety of connection speeds, choose the lowest speed that attendees may be using. For example, if some attendees are using modems, choose Modem for room bandwidth to ensure that all attendees have a good connection and client computers are not overloaded
The following general guidelines are recommended for room bandwidth settings. Actual speeds can vary according with each network environment:
These steps can't always guarentee a perfect audio experience, but for most of the issues you will see they help.
I will be presenting a free Adobe Education eSeminar on the topic of Adobe Acrobat Connect Pro and Blackboard Integration on September 23, 2008. If you use Blackboard and have ever considered using a virtual classroom technology, you will want to see this one. Here is the official description of the presentation...
Tuesday, September 23, 2008 10:00 A.M. PDT
Extend the reach and scope of your online learning experience by using the advanced communication features of Adobe Acrobat Connect Pro within the Blackboard learning environment. Adobe Acrobat Connect Pro offers an ideal platform for virtual classrooms or meetings and generally requires no additional software on end-user computers by employing Adobe Flash Player to enable the virtual meeting room. This complete solution for integrating Blackboard software (Release 7.3 and higher) with Adobe Connect Pro is now available for free to Blackboard or Adobe Connect Pro Administrators.
Click here to register for this event.
To learn more about the Adobe Acrobat Connect Pro and Blackboard Integration solution, please go to the Acrobat Connect Community Website Blackboard Integration FAQ.
You can also download the Blackboard integration solution brief or the LMS primer from the Adobe Acrobat Connect 7 education page.
TIP: The Adobe Connect User Community Website is a great resource for learning more about Adobe Acrobat Connect and/or virtual classroom technology.

You know that little graph in Photoshop, Lightroom, and on your digital camera called the Histogram? What does it tell you, and how can you use to rescue a boring photo? Watch my tutorial. We will cover this and check out some new features in Lightroom 2.0. Whoa, what about the FREE Lightroom pop quiz? Read on...
The Tutorial:
I'll be working in Lightroom 2.0 for this tutorial, but the techniques can be applied in Photoshop as well. Don't have Lightroom 2.0? You can download a 30-day trial version here.

(9mins, 67MB - give it a few minutes to start, trust me it's worth the wait)
Your Feedback:
We, the edtechatadobe blog team, will be posting more tutorials in the future, and we want to know what you like. Please post a comment to tell us if you like your tutorials as a Flash or Podcast (h.264/mp4) file. Do you want want a smaller file size, or should we keep the high quality to make things easy to see? Let us know.
The Pop Quiz:
[EDIT: Sept 8, 2008 - We have a winner, Szabolcs. The Pop Quiz contest is closed. Thanks for participating and enjoy the tutorial.]
What's an education blog without a pop quiz? So here's your question:
The picture I am working on is of a church in Italy. The first education reader to post a comment with either the name of the church or the island it is on gets a FREE copy of Lightroom (ver 1 - Sorry, it's all I have in the office right now). You must post your comment with an email that has a ".edu" extension. This way I know you are in education, and I can email you to get your shipping info. Good luck.
Hint: I don't tell you this information in the tutorial, but I tell you where I am standing and which direction I am facing to take the picture.

John SchumanJohn Schuman currently holds the title of Senior Worldwide Evangelist for Adobe Systems Inc. John has almost twenty years of experience in the field of digital imaging with over ten of those years focused primarily on web design and graphic technology. John joined Macromedia in 1998 following several years of digital imaging production experience in the San Francisco Bay Area and subsequently served as regional Solutions Engineer for Macromedia in Singapore from 1999 to 2001 where he spoke to thousands of Web professionals across the Asia/Pacific region at seminars and industry events. Upon returning to the U.S. in 2001, he took the role of Senior Education Solutions Engineer, focusing primarily on Higher Education in the North American region. John currently resides in Los Angeles, California.
Robert McDaniels
Education SE Manager
Adobe Systems, Inc.
Atlanta, Georgia
Mr. McDaniels has held a variety of technical positions since joining Adobe in May of 2000. He has been an Applications Engineer, a Business Analyst, and a Senior Systems Engineer. In these roles he has supported Adobe’s web authoring tools, print publishing tools, digital video applications, and enterprise server solutions. In his current role as the Education SE Manager, he works with Adobe’s education sales team to meet with Adobe’s education customers and help them find the software solutions they need for teaching, creativity, and productivity. He earned a bachelor of science in electrical engineering from Florida Institute of Technology, and is a Creative Suites Master Certified Expert and a Certified Technical Trainer.
Richard John Jenkins
Senior Systems Engineer
Adobe Systems, Inc.
Ventura, California
Richard John Jenkins’ background is in the Photojournalism, Film, Screenwriting, Neon Design, Multimedia, Web Publishing Tools, Technology Training, and Search Engine Marketing industries. During his varied career Richard aligned himself with Macromedia Inc. (acquired by Adobe Systems). He was invited to join Macromedia’s esteemed Systems Engineer (SE) team in 1998 focusing on the HED and K12 markets. As part of the Macromedia SE team Richard evangelized Macromedia’s products to over 38,000 people at over two hundred fifty schools, twenty five user groups, one hundred thirty seven companies, plus presenting at dozens of public seminars, workshops, webinars and webcast all over the U.S. and Canada. Richard has also worked for Corel Inc. as their Education Business Development Manager where he resurrected their dormant education markets. Richard is also a recognized Search Engine Optimization (SEO) and Pay Per Click (PPC) expert in the top three search engine PPC systems: MSN AdCenter, Yahoo Search Marketing and Google AdWords. Richard currently has a bestselling SEO training series produced by Lynda.com on Amazon.com.
Rick Miller
Senior Systems Engineer
Adobe Systems, Inc.
Ventura, California
Rick Miller is a Senior Solutions Engineer for Education at Adobe Systems where he helps Adobe’s education customers find the solutions they need to enhance the pedagogical experiences of their students. Before working at Adobe Systems, Rick taught Photoshop/Digital Imaging at the prestigious Art Center College of Design in Pasadena, CA, and Digital Design at Cal Poly Pomona University, so he's cognizant of the unique challenges that face educators. Rick is an Adobe Certified Expert in Photoshop, Lightroom, and Acrobat Connect. Additionally, Rick is an expert in color management. Moreover, Rick is a professional photographer who is certified on the Leaf and Phase One digital backs. Rick continues to consult with Law Enforcement agencies in the Forensic application of Photoshop.
Patrick Koster
Senior Solutions Engineer
Adobe Systems, Inc.
Orlando, Florida
Patrick joined Adobe Systems in 2006 as a senior solutions engineer. In his current role he works with Adobe's education sales team to understand and address the technology needs of K-12 administrators, faculty, and students using Adobe software and solutions. For eight years prior to joining the company Patrick provided hands-on Adobe training and consulting for customers across the United States as an Adobe Certified Instructor. He earned a bachelor of science in systems engineering from the United States Military Academy at West Point, and is a multiple product Adobe Certified Expert and Certified Technical Trainer.
Timothy Plumer, Jr.
Senior Solutions Engineer
Adobe Systems, Inc.
Gorham, ME
Tim (or Mr. Plumer) has been working with and for Adobe since 1998. He has covered products as diverse as Adobe's print tools, the web tools, the Acrobat family of products, and our technical publishing product line. In his current role as a Sr. Solutions Engineer for the Education sales team, he works to place Adobe technologies into the context of the needs of our Higher Education customers. Tim has worked in and around Higher Education since leaving the University of Maine system in 1992 with a Bachelor's degree in Zoology. He has worked in Student Life and has taught—as faculty—ways to use Adobe Creative Suite software in an efficient communications workflow. He is an Adobe Certified Expert in Adobe Acrobat 8, Adobe Photoshop CS3, Adobe Acrobat Connect Professional 7, and Adobe Presenter 7, Adobe Photoshop Lightroom software, and uses those tools to support his is current passion for eLearning. He enjoys helping people to best extend the reach and effectiveness of teaching through the use of Adobe technologies such as PDF and Flash.