Adobe Education

News & Views from the Education team

Adobe Systems Incorporated

Congratulations to the Adobe Design Achievement Awards 2014 Category Winners!

ADAAToday, I am pleased to announce that Adobe revealed the Adobe Design Achievement Awards (ADAA) 2014 category winners via an online video. The competition honors the most promising student graphic designers, photographers, illustrators, animators, filmmakers, and computer artists from the world’s top institutions of higher education.This year, we received 4,419 creative submissions from students living in seventy countries, attending 1,500 different universities and colleges.

In August, nine official judges were invited to the Adobe offices in New York, to select the ADAA winners from the semifinalist entries. The judges chose 10 category winning entries, two special designations, and 25 finalist entries. The ADAA 2014 category winners include:

  • Web and App Design: Donica Ida, School of Visual Arts, United States
  • Game Art and Design: Warre Buysse and Jonathan Meurrens, Howest Hogeschool West Vlaanderen / Kortrijk, Belgium
  • Digital Publishing: Bing Zhang, California State University Long Beach, United States
  • Animation: Nicolas Ménard, Royal College of Art, United Kingdom and Canada
  • Editing and Post Production: Marisabel Fernandez and Alexander Bernard, Ringling College of Art & Design, United States
  • Motion Graphics: A group led by Yeojin Shin, Savannah College of Art and Design, United States
  • Illustration: Nicolas Ménard, Royal College of Art, United Kingdom and Canada
  • Package Design: Cecilia Uhr, York University / Sheridan College, Canada
  • Photography: Jingjing Shen, Royal College of Art, United Kingdom and China
  • Print Communications: Albert Junghwan Son, Parsons The New School for Design, United States


On October 5th, three Grand Prize winners will be announced at the Adobe Design Achievement Awards ceremony and reception, to be held at the USC School of Cinematic Arts in conjunction with Adobe MAX. On behalf of Adobe, I congratulate not only the winners but all the students who submitted their work and continue to awe us with their creativity and innovation. Your work is absolutely inspirational!

For the latest ADAA news, follow us on Twitter or visit our ADAA Online Gallery to check out the amazing student work.

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Startup Weekend: A new vision for education through entrepreneurship and community building


We love to see new and intriguing ways to foster creative innovations and inspired learning. That’s why we’re so excited to support Startup Weekend EDU Oakland. The Startup Weekend EDU model challenges students, educators, and participants to create new technology tools that have the potential to improve schools and communities. In doing so, event organizers hope to activate a community of diverse and creative problem solvers, to tackle some of the most pressing problems in education today.

“We believe that in order to solve problems in our communities and schools, we need to engage the key stakeholders: our students and teachers. They are really the ones who know best what will work and what needs to change,” says Danielle Biselli, event organizer.

Beginning Friday evening Sept 12th, participants will gather at the Lorry I. Lokey Graduate School of Business at Mills College to pitch a solution concept, addressing a challenge which they’ve identified or experienced, in education. During the following 54 hours, attendees will form teams to discuss, collaborate, and create viable education tools. All the while, teams will be coached by dynamic professionals, educators, designers and local student leaders of the Bay Area.

The weekend will wrap up with the participants’ final presentations and judging. Winning teams will receive an awards package of resources to build and distribute their prototype. Previous Startup Weekend EDU participants have brought their ventures to full scale, founded new businesses, and formed professional and personal relationships with their teammates.

To help support this innovative work, Adobe will provide each of the winning team members with an Adobe Creative Cloud 12-month membership, to encourage the continuation of their creative process. Registration is still open, and event organizers are also offering $25 tickets to attend the Sunday evening presentations and judging. To learn more, visit the event website.

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AnimakeThis Contest Winners: Globally Talented

animakethis winners

The response to our AnimakeThis contest this spring was pretty impressive! We had more than 1,600 high-quality entries from every continent on the planet (except Antarctica). And our winners hail from all over the globe – from Germany to China to Baltimore.

With all those great entries to work with, our judges (David Silverman, director of The Simpsons Movie and Monsters, Inc, plus executives from FOX Animation Domination High-Def and Adobe) had no easy task finding the best student creators. After reviewing all the entries, a lot of discussion, and a few late nights, we had our winners. And in a red carpet gala at the Globe Theater on Sunday, June 22nd, Dave Coulier announced the winners in each category.

Please join us in congratulating our winners. We hope you enjoy their winning entries as much as we did:

Character Illustration (and Grand Prize winner): Vivienne Medrano (School of Visual Arts)

Animation: Dominik Urban (University of South Wales)

Special Effects: Yawen Zheng (USC- School of Cinematic Arts)

Music Composition: Simon Scharf (Musikhochschule Nürnberg)

We love to see student creatives growing into professionals and fulfilling their dreams. We love it even more when we can help them get there. Keep an eye out for more opportunities this coming year. And if you’re a student, make sure to tag your best work on Behance with #madethis to share your achievements with us.

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Who should care about creativity in education? Hint: everyone


If you’ve been following this blog, you know that Adobe is deeply committed to making creativity a priority in education. We’ve been motivated to take an active role in this movement; in part because our research shows that creativity is vital for student success in the job market of today and tomorrow. But also because, we hear from our customers – the world’s leading creatives – that schools are not doing enough to prepare graduates to think creatively, to innovate, and to think outside the box. It’s high time for the creative industry to come together with leaders in the education space to address the issue.

The Adobe Education team is pleased to host a gathering to do just that! We’re welcoming students, teachers and professional creatives to join us at an unconference in Los Angeles, CA on October 5th, just before the start of our annual AdobeMAX event. During the unconference, participants will share strategies for what’s working and work together to come up with innovative solutions to help bridge the gap between a creative education and a creative career.

The event is free, and you don’t have to be a MAX attendee to participate. Anyone who cares about the current state and future potential of our shared education systems around the world is welcome. You don’t need to be an expert or have a pre-conceived idea about what you’d like to talk about. You just need to bring a passion for preparing the next generation of creatives and impacting classrooms and schools.

For more information and to register for this free event, visit our page on the MAX site. And if you can’t attend in person, you can follow the conversation on Twitter by following #CreateEdu.

UPDATE: Not sure what an unconference is? Watch this handy video to find out:

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Innovation in Learning at the Center for Advanced Research and Technology

Contributed post by Seth Chambers, Adobe Education Leader



CART Classroom

The Center for Advanced Research and Technology (CART) is the most comprehensive, state-of-the-art education reform effort at the secondary level to date. The CART combines rigorous academics with technical, design, process, entrepreneurial, and critical thinking skills.

Eleventh and twelfth grade students from the Clovis and Fresno Unified School Districts in California are bused to CART where they attend half-day classes in one of the laboratories taught by teams of instructors from both education and business. The partnership between the school districts is a unique opportunity to make systemic change in education and positively influence the future of all students in the San Joaquin Valley, a rapidly expanding economic area for high-tech business and agricultural firms. The 75,000 square foot CART facility, designed as a high performance business atmosphere, is organized around four career clusters. They are Professional Sciences, Engineering, Advanced Communications, and Global Economics. Within each cluster are several career-specific laboratories in which students complete industry-based projects and receive academic credit for advanced English, science, math, and technology.

CART provides a state-of-the-art research and technology facility where students design and complete projects in collaboration with partners from the local, national, and international business community. Through learning plans, individualized attention, and a coordinated sequence of projects, CART students explore the variety of ways they can achieve their career goals. Working with business partners, teachers, and parents, students design a program of study that qualifies them to pursue the post-secondary path of their choice from entry-level positions to industry certification to university admission. With the knowledge, skills, and support they receive, students leave CART ready to launch their careers.

Seth Chambers joined the CART teaching staff in September 2007 as an industry member with experience in the world of television and broadcast.  He was drawn to this school specifically because of its diverse population, which included students from 15 schools across the Fresno and Clovis communities.  Seth teaches Digital Video Production and Broadcasting, in the Multimedia lab, which is part of the Advanced Communications sector.  He is one of three teaching partners who work together to implement four distinct subject matters (English, technology, video production, and graphic design) into a coherent integrated curriculum.

Green Screen Studio

Green Screen Studio

 Seth’s background in Premiere Pro led to the adoption of the Adobe production products as an editing solution.  In addition to its robust features, the value of the suite’s supporting applications made the decision straightforward and in and of itself directed the curriculum that students continue to follow as part of the CART design concept. As adoption of the Adobe software solutions has grown, the students of CART high school now find themselves being trained on the industry’s most used and most adopted NLE.

The Adobe production products brought together an NLE, compositor, audio manipulation software and DVD authoring into a single, well-integrated suite.  Using these applications (Premiere Pro, After Effects, SoundBooth and Encore), students worked to create projects that meet a variety of production needs ranging from PSA, documentary, educational media and short film.  The intent behind these integrated projects was to expose students to the variety of industry careers and skill-sets that are applicable in the production-related industries (cinematography, editing, compositing, color timing, script writing, delivery, etc.). As the Adobe set of solutions has continued to grow and develop, so too have the students’ projects and their integration into the suite as they now work in Prelude, Audition, Story and Maxon’s Cinema 4D as part of their student work.


Production Studio

The CART Vision is to create an environment where the students learn to use their mind well, to apply what they have learned in school to life long endeavors, to be technologically literate, and to develop the skills and self confidence to succeed in a globally competitive workforce. The end result of the CART design principles and use of the Adobe Creative Cloud in the Multimedia lab is that students are given real-world projects that reflect the broad spectrum of television, motion picture, and corporate productions.  By learning how to work in teams with peers from a variety of backgrounds, students also learn the importance of communication, artistic expression, workflow hierarchies and project management.

Links for student work happening at CART:

A 4D Experience:

The Gift:

The Catalyst:

Les Animaux, Learning French Basics: Pets:

The Hidden Reality:

White Collar:

World of Color:

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Building the Next-Gen Workforce: Does Creativity Matter?

screenshot_168The entire notion of career is shifting and so are the requirements for students entering the workforce. What are the core competencies that future generations need for success? Does creativity matter? How can schools prepare students?

At SxSWedu 2015, I plan to bring together a lively panel of experts to explore these questions and share their diverse perspectives. We’ll discuss key skills needed for success in the future, how job seekers can demonstrate these skills, and the gaps that exist in preparing the next generation.

Sound interesting? Vote for our panel: “The Next-Gen Workforce: Does Creativity Matter?” at Submit your vote by Friday, September 5.

Our Panelists:

  • Devin Fidler analyzes impacts of emerging technologies at the Institute for the Future. His publication, Future Work Skills 2020, makes sense of emerging trends and disruptive forces transforming the world of work. He has identified key skills for the future workforce including:
    • Novel and adaptive thinking
    • New media literacy
    • Design mindset
    • Virtual collaboration
  • Omar Garriott, a Senior Product Marketing Manager at LinkedIn, focuses on products for students and universities.
  • Lisa Reckis directs University Talent for Adobe. She and her team hire students from top universities for roles across all technology and business functions at Adobe.
  • Tacy Trowbridge, panel moderator, leads Adobe’s Education Programs to help the next generation of students become creators and not just consumers of digital content.
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Inspiring Creative Catalyst Conference


Did you miss the Creative Catalyst Conference?  Watch the conference recordings!

Creativity is for everyone and it’s the pathway to helping make the world a better place. Adobe is providing programs to help educators foster creativity with their students like the Sparking Creative Catalyst virtual Conference which was held in July.  The conference focused on best practices in teaching and learning with technology and professional development sessions on leadership, establishing a social profile and digital storytelling bootcamp. During the conference, Adobe Education Leaders and the Adobe Youth Voices partners joined together  to inspire and motivate change to support creativity in education.  To help reach educators around the world, select sessions were available for a virtual audience and now these session are available by recording.

Check out these inspirational keynote sessions:

Michael Gough, Adobe VP of Product Experience, discusses how drawing helps you approach problem solving in new ways and makes the case for drawing as a kind of literacy all of us should purse.  Watch his session: Drawing – The New Literacy

Erik Natzke, Adobe Principal Designer, shared an inspiring session on the creative application of education to have play inspire learning and vice versa.  Watch his session: Creative Application of Education

Andy Lauta, Adobe Photoshop 3D Printing Evangelist, shared the amazing results of 3D printing with Photoshop and inspired all to want to have their own mini me.  Watch his session: 3D Printing in Photoshop CC

The full agenda of recorded sessions and their descriptions my be found here.


Related links:

Read the press release demonstrating Adobe’s recent commitment to help advance digital learning and teaching, across 15,000 schools in the United States through ConnectEd.

Discover more on the Adobe Education Exchange.

Become inspired by Adobe Education Leaders student projects. Go to the Adobe Education Leaders Gallery and share or appreciate your favorite AEL projects!

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Sparking Creative Catalysts

Educators are invited to attend the Adobe Education Virtual Conference July 21 – 22, 2014

Join us! Adobe Education is thrilled to invite educators to come together, to learn more about Adobe’s role in education and to spark change through creativity. Hear from the Adobe Education Leaders from around the world, and dialogue with fellow educators. Participate in open discussions on best practices in teaching and learning with technology, and take advantage of free professional development.

The Sparking Creative Catalysts Virtual Conference will help you:

  • Learn how Adobe Creative Cloud is integrated into classrooms.
  • Hear the latest about Adobe technology from Adobe Executives and Product Managers.
  • Take online courses in leadership, learn how to establish a social profile, attend a digital storytelling bootcamp, and much more.
  • Find out about the Adobe ConnectED program in the US and help make a difference at a Title 1 school!

Register to attend here!

Related links:
Read the press release demonstrating Adobe’s recent commitment to help advance digital learning and teaching, across 15,000 schools in the United States through ConnectEd.

Discover more on the Adobe Education Exchange.

Become inspired by Adobe Education Leaders student projects. Go to the Adobe Education Leaders Gallery and share or appreciate your favorite AEL projects!

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Academy of Art University Students Visit Adobe

Adobe recently welcomed students from Academy of Art University at the Adobe offices in San Francisco. The AAU students are enrolled in the Web Design & New Media Online courses, are were visiting San Francisco from all over the United States, including Alabama, Iowa, Nevada, New Jersey, Tennessee, Washington, as well as California.

“We believe it is crucial to the students’ creative development to spend time on campus, engaging directly with faculty. We also like to provide our online AAU students with an inside view of professional creative environments, like the Adobe offices,” commented Fred McHale, Online Director, Web Design & New Media.

Mike McHugh, WW Technical Product Marketing Manager for Adobe, shows recent Creative Cloud tools to AAU students

Mike McHugh, WW Technical Product Marketing Manager for Adobe, shows recent Creative Cloud tools to AAU students

Students were shown demos from tools announced in the recent Creative Cloud launch, along with exciting new peeks at stealth apps to experiment with. Since the online students hail from all over the US, they were thrilled to discover a unique way to engage with one another. The students were invited to test a stealth app, and relay their feed-back during its development.

Jenny Appleton, Demo Marketing Lead, Video Segment for Adobe, shares how AAU students worked on brand identity

Jenny Appleton, Demo Marketing Lead, Video Segment for Adobe, shares how AAU students worked on brand identity

The group got to see a behind-the-scenes look at the creative process of fellow AAU students, Julia Lemke and Michael Taylor, who produced the latest Creative Cloud brand identities for the Education pages of “It was eye-opening to see how Julia and Michael began their design process from a fine arts inspiration, before creating their campaign visuals with Adobe tools. This made me think about the creative process from a whole new perspective,” commented AAU student Michiel Hekker, of Iowa. View how students Make It with Creative Cloud.


The AAU students were also encouraged to apply to the Adobe Design Achievement Awards Mentorship Program, which offers portfolio reviews and mentorships to students through the Creative Cloud. “At Adobe, we offer a vast variety of ways in which students can learn, engage, and be recognized for their creative work. It is always rewarding for us to see how very innovative they become through guidance and mentorship,” added Claire Erwin, Sr. Manager Adobe Education Community.


Visiting AAU students, shown left to right, top to bottom:

Michiel Hekker, Iowa
Robert Brown, Alabama
Tarry Nwaise, Tennessee
April Nichol, California
Kelly Ryan, New Jersey (center)
Michelle Nelson, Washington
Alyssa Vallecorsa, California
Julie Ansell, Nevada

Adobe is looking forward to the AAU students’ feedback on the new stealth app, and watching how their next creative projects take shape through the Cloud.

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Adobe Congratulates the 2014 Congressional Art Competition Winners in DC

mjones Adobe co-sponsored the Congressional Art Competition, an event that allows high school students from across the country to submit artwork ranging from drawings and paintings, to photography and computer generated designs. Each year since the competition’s founding in 1982, these student winners have converged on Washington, DC to be honored in a formal recognition ceremony. This year, winners from 419 congressional districts attended the event in the US Capitol and have the unique opportunity to see their own artwork displayed in its hallowed hallways for a year.

Adobe was honored to participate in the recognition program to help celebrate these students’ creativity and their artistic achievements. To further inspire self-expression and innovation, Adobe has provided each winner an opportunity to join the broader creative community with a free year-long subscription to Adobe’s Creative Cloud.

As we look to the next generation of leaders, creativity is an essential quality that drives innovation and will help solve many of society’s existing problems. A key emphasis of the Congressional Art Competition is that innovation is a trait not limited to those in STEM – Science, Technology, Engineering, Arts, and Math – fields such as engineering and programming. Likewise, creativity is not possessed only by those in the art world. Rather, the two concepts are increasingly interconnected: artists and creative professionals provide meaning, communicate ideas, and help us all see new solutions to persisting issues. To succeed, we must invest both in STEM and the arts in order to grow our economy and remain competitive as a nation. Creativity inspires hope, and these students will lead the kind of imaginative innovation that improves our lives and solves the novel problems we will face in the decades to come.

Adobe believes that creativity is essential for students, for teachers, and for schools. We hope you feel the same way: these people do. If you do too — why not tell the world by taking our Creativity Pledge?

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