Adobe Education

News & Views from the Education team

Adobe Systems Incorporated

Make it Girl – What Happened

This fall, five talented students came together to help Girl Skateboards create a special, limited-edition line of boards, with a little help from Adobe Creative Cloud. It was a unique opportunity and everyone is thrilled with how it all turned out.

Watch more of the story here:

To hear more about Caleb Morris’ experience:

And Scott Biersack’s story:

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Get Crafty For The Holidays: 5 Holiday Gifts You Never Thought You Could Make Yourself

We love to share ways that students can take their creativity to the next level, and so do our friends over at Shapeways. That’s why we have partnered with them to help make 3D printing even easier.

Now, for the holidays, we have a special way to help students make unique, personal gifts for friends and family members. We’ve got a set of pre-made Photoshop templates to help you get started, plus a $15 discount to make your model even sweeter.

Our very own Adobe evangelist, Paul Trani, has created 5 easy-to-use templates for you to download**: Just Click Here.

All you need to do is download the files and follow the instructions in the videos beow. Then head right from Photoshop to Shapeways to print. Make sure to use the special code AdobeMakeThis14 at checkout for $15 off the first 3D print of your own design**.

And if you find that 3D printing is something you want to do regularly in 2015, you should also take a look at the Shapeways Education program, which offers discounts and help for students year-round.

Bottle Opener: Great for college grads.
How to Create and 3D Print a Bottle Opener in Photoshop

Candle Votive: A perfect house warmer, and a no-brainer gift for Mom.
How to Create and 3D Print a Candle Holder in Photoshop

Ring: Make the holidays sparkle with something special.
How to Create and 3D Print a Ring in Photoshop

iPhone Case: For the tech-lover on your list.
How to Create and 3D Print an iPhone Case in Photoshop

Cufflinks: Think outside the tie box with this one-of-a-kind idea for Dad.
How to Create and 3D Print Cufflinks in Photoshop

Happy building and happy gifting!

**The Fine Print
Print at your own risk. This promotion is non-transferable and valid once per customer, for new customers only. It may not be combined with other discounts in one order. Discount applies only to 3D prints of your own models. The $15 value cannot be applied to Shapeways Gift Cards or past orders and does not apply to cost of tax or shipping. If you order a model during the promotion period that cannot be printed, we cannot apply discounts to future orders (even if these models are repaired). No cash value. Limited redemption quantity. Expires December 31, 2014 at 11:59pm PDT.

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Voice Your Thanks for a Chance to Give Back to Your School

Voice_VYTSince Voice launched in May, the entire team has been thrilled to see educators embracing the app in and out of the classroom. We love that Voice helps you and your students tell impactful stories easily – and we’re always looking for more ways to support education – so we designed our new sweepstakes with you in mind.

Starting today, if you create a Voice video about what you’re thankful for, share it on Twitter with #Voiceyourthanks and follow @adobevoice, you will be entered for a chance to win $5,000 for yourself, and $5,000 for your favorite cause – including any educational institution or non-profit you’d like to support*. For complete details on the sweepstakes, please visit our Voice Your Thanks website.

We encourage you to enter, and to pass the information along to your students and their parents. We can’t wait to see what deserving cause the winner selects – it could be your school or university!

* Charity must be approved by Sponsor in its sole discretion.

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GUEST POST: The 3% Conference: Redefining Feminism; And Doing It Right

NOTE: This guest post is by Leslie Peterson, one of Adobe’s Student Scholarship winners for the 2014 3% Conference

Guest blogger Leslie Peterson presents her portfolio at the 3% Conference Student portfolio review

Guest blogger Leslie Peterson (left) presents her portfolio at the 3% Conference Student portfolio review

I was walking down 34th street, looking to catch a train back to Jersey when the e-mail arrived saying we’d won. A month earlier, a friend and I entered a poster contest, hoping to win a scholarship and tickets to the 3% Conference in San Francisco, courtesy of Adobe.

The conference is about women championing causes, speaking out, and making strides in advertising, a traditionally male-centric industry. In short, it’s a distinctly feminist affair. When I stood back and realized this, I groaned inwardly a little bit.

I don’t think of myself as a feminist. Most “feminism” I see these days comes from a small, but vocal, subset of writers claiming to be the “true” 3rd Wave feminists. They huddle in the warm, life-giving glow of their computer screens, fingers eagerly clicking away writing post after post for their terribly designed blogs about how men oppress them daily in the most trivial of ways. They make mountains out of molehills, and complain of all the issues women face while expecting the problem to fix itself because it’s been “called out.”

A man smiles at you? Oppression. A man holds the door for you? Oppression. A man spreads his legs when he sits on the subway? Go ahead, take a guess.

I like to call this subset Tumblr Feminism, and it has all but turned me off from championing female rights completely. Why should I be a feminist if it means affiliating with people who enjoy “bathing in male tears,” and believe misandry should be the way of the future? That men are brutish dolts who serve no other purpose but to breed? But hey, with the way cloning technology is coming along, we might not even need them for that anymore, am I right ladies?

It hurts, because in my mind, that’s not what the idea of feminism is. Equality entails that men and women are on the same footing, not that it’s time for women to rise and crush their male counterparts under pink stilettos. I sometimes weep for what feminism has become, because too often it comes across as vapid, facetious, and asinine.

This was the mentality I took with me to the conference; a very skeptical, yet open-minded interest into women’s issues.

What I found at the conference was something different and refreshing. The speakers were not only all well informed and realistic about their expectations of men, but they were keen to discuss the responsibilities women need to take on if real change is to happen. Kat Gordon, CEO and founder of the 3% Conference, mentioned in her opening statement that, “everything begins as an invention, therefore everything can be reinvented.” How true those words rang, as it felt like the way we handle women’s issues was being reinvented before my very eyes.

Perhaps the most poignant part of the conference for me happened at the very beginning with filmmaker Dyllan McGee’s passion project, MAKERS. With over 2500 interviews of prominent women in various fields, every story I saw was a story of change. The interviews proved what I had always known to be true: change doesn’t happen by complaining, it happens through action.

In fact, actionable change was a prevalent theme throughout the conference, whether it was a panel on gaining respect from male coworkers, or a discussion on what agencies can do about Super bowl commercials still catering mostly to men, even though more women than ever are tuning in. We were discussing practical solutions to practical problems in ways I never imagined.

By Leslie Anne Peterson and Malika Reid

Poster created by Leslie Anne Peterson and Malika Reid

Every day women make strides toward closing the gap between them and their male counterparts, and not because they whined on their blogs about how the world constantly victimizes them, but because they work hard and treat the other side with understanding and respect. The American workforce has become significantly less oppressive toward women. In fact, John Gerzema, coauthor of the Athena Doctrine contends that the essence of a leader is more female-like, and that “we’re on the cusp of a feminine age”. Be that as it may, one must cultivate both masculine and feminine traits in order to be an effective leader.

The second day of the conference focused on self-improvement, because, believe it or not, most women don’t always want to be defined by how oppressed they are. Todd Henry, founder of Accidental Creative and author of Die Empty suggests that structuring one’s time by design is the only way to combat oppressive force. It’s important to allocate our time into projects that will both pay off immediately, as well as in the long term. Investing time in a passion or hobby, even if it doesn’t seem like we’re really doing anything, can have unexpected far-reaching benefits.

Coming away from it all, I couldn’t help but be impressed with both the 3% Conference and Adobe. They were nothing but wonderful, considerate sponsors to me and all the other student scholars. The experience definitely gave me a new perspective on what it means to be feminist. The world is a different place than what Tumblr feminists make it out to be in their “safe spaces” of the blogosphere. It’s not just women who are ostracized for not following an expected gender norm, and in fact, the gender gap has narrowed and even switched in the last few years. Women have a responsibility to take action for their causes, and not just think men will magically fix the broken system because women complained enough. It’s said that the hardest rules to break are the unwritten ones, but these rules on what women should be are going out of style fast.

I still wouldn’t say I’m a feminist, but if this is what being pro-women is about, I guess I can live with that.

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Students at The 3 Percent Conference help to #ChangeTheRatio

In a time where women influence 80% or more of consumer spending, advertising agencies are lagging in diversity — only 3% of all Creative Directors are women. The mission of The 3% Conference is to help change that ratio, and the 3% number was recently updated to 11%.

Adobe is proud have had a hand in that growth. We’ve been a sponsor of The 3% Conference since its inception. The 2014 conference will take place in San Francisco on November 3 and 4, and we’re excited to participate.

One of the ways we support the event is by sponsoring the Student Scholarship Program for The 3% Conference. This year, student teams were challenged with creating a poster to highlight the fact that the number of female Creative Directors has increased 300%. All 20 members of the 10 winning teams will attend the conference and receive a personal portfolio review from a team of professionals, including freelancers, agency and client-side creatives.

We were blow away by the caliber of the work our winning students produced. The winning entries are highlighted in the gallery below, with thoughts from the student creators. Please check them all out!

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The University of Texas at Austin Develops its First Course App

E101College students utilize mobile devices to consume all their digital content and they prefer apps to websites to access information, engage with their social networks and share their opinions.

The New York Times reports that The University of Texas (UT) at Austin is addressing this mobile reality when it comes to delivering course content and curriculum with the introduction of their first course app.

The Energy 101 course app from UT Austin is developed with Adobe’s Digital Publishing Suite, which provides student assessment capabilities through the built in analytics.  With a course app, professors can now follow student progress, understand content usage, and easily deliver new content directly to students’ mobile devices.

New course apps built using Adobe Digital Publishing suite enables professors to utilize video, interactive content, embed quizzes and more, delivering an engaging interactive course.  Students can download the course and access it on the mobile device of their choice. They will always have the most up to date content due to the push notification feature within DPS.  For a student audience that has grown up with digital technology, this is a welcome change for how course content is delivered and consumed.

The course app is significantly less expensive for the student than a printed textbook.  It is available to anyone interested in learning more about Energy and professors from other institutions are using it to supplement their own curriculum or even require it as a prerequisite.

A course app has the potential to contribute to the growing trend toward adaptive learning technologies by providing a platform for potential tailoring of the content to each student’s progress.  And with mixed results on the effectiveness of MOOCs, the new course app may just be the solution to curriculum design and distribution that higher education institutions have been waiting for.



The course app is just in it’s infancy as a new curriculum delivery method but we’ll be seeing more and more institutions take advantage of course apps in the future. Stay tuned for more updates on this emerging trend.

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Five Students Get To Make It Girl

This fall, Adobe and Girl Skateboards partnered up to offer students the opportunity to help create their next line of skateboards. And we were overwhelmed by the responses that flooded into Behance!

There were so many wonderful entries; we couldn’t narrow it down to just the four students we originally said we’d pick. Instead, we chose five talented students to come together and create something amazing.

Please join us in congratulating Scott Biersack of Arizona State University, Caleb Morris of Savannah College of Art and Design, Mitch Viney from the University of Technology in Sydney, Emma Campbell of Auckland University of Technology, and last but not least, Cody Bass from the University of Southern Mississippi.

They’ll be working with Girl’s studio team in LA, designing a signature board for the collection and all the marketing materials to make it big – all powered by Creative Cloud.

Stay tuned to see the final product coming soon! #madethis

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Dangerdust on Creativity and Making It Happen

DangerDust Dangerdust (aka Dan and Dusty Danger) are a Columbus College of Art and Design duo who started anonymously creating large-scale chalk murals on-campus – just to take a break from their computers. Each board brings to life a famous quote, moving those who happen to stumble upon it.

We asked Dan and Dusty to create a board for us, and they did, choosing a quote by Adobe’s Scott Belsky: “It’s not about ideas. It’s about making ideas happen.” We love what the created, and asked them to share some more of their thoughts about the design process in a quick Q&A:

How did you come up with the idea for the board?

Finding the right quote is half the battle. We usually pick quotes that we can relate to; each board is like a mini diary. This quote spoke to us because we are currently starting our own business, and we know from experience that it’s making the idea happen that is most important.

Our initial ideas for this board were obvious light bulb-type imagery. But this concept felt overused and we weren’t excited about it. We pushed further, and eventually landed on the concept of crumpled paper. The idea of crumpled up ideas, tossed in the trash, seemed to represent the quote well. Those ideas are never realized, and the quote encourages you to make them happen.

Can you provide an outline of the process you went through (ideation to completion of project)?

We wanted to make the board about business, so we started our research there. Once we found the Belsky quote, we researched him to get a better understanding of what the tone/mood of the board should be. The next step is looking for lettering / typography inspiration and sketching out some of our ideas. Once we had a couple of ideas we ran them past each other to see how we could improve them and if they were worth pursuing.

We landed on the crumpled paper idea. We used Illustrator and Photoshop to help us plan it out. First we created our type layout in Illustrator and shared the file on Creative Cloud so we could both play around with the layout. Once we had the final layout we printed it out, crumpled it up, and photographed it. Then we brought the photograph into Photoshop to edit and uploaded it to Creative Cloud for final edits.

After we had the general layout we gridded out the board to start chalking. This board was very detailed and required a reference image the whole time. Tedious. Finally after layering and blending for hours and hours the board was finally done. We photographed and tada! It’s complete. Like Belsky says, having an idea is one thing, but making it happen is a quite another.

 Did you find any specific features or products within Creative Cloud that helped or enhanced your creative process?

The goal of starting Dangerdust was to get off the computer and work with our hands. So it might sound crazy coming from us, but we use Creative Cloud quite a bit. Don’t get us wrong, we always start by sketching, but often we bring our designs on the computer to edit. For our purpose we mainly use Photoshop and Illustrator to help flesh out our ideas. What makes Creative Cloud really beneficial to us is the sharing file system. We can upload files, share them, and comment on them. We are long-distance business partners, so being able to easily share files helps us stay on the same page, and allows us to make changes throughout each project.

11:16 AM Permalink

Congratulations to the Adobe Design Achievement Awards 2014 Grand Prize Winners!

adaa2014 On Sunday, Adobe announced the 2014 Grand Prize winners of the Adobe Design Achievement Awards (ADAA) during a live awards ceremony held at the University of Southern California School of Cinematic Arts.

The ADAA honors the most talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from around the world. During the 2014 school year, student from 70 countries attending 1,500 universities and colleges, submitted their best work.

For the last 14 years, Adobe has had the pleasure of recognizing hundreds of students and their work and of celebrating the convergence of technology and the creative arts. This year, the quality of student work amazed the judges and continues to inspire us all.

Student nominees across three media segments were honored in a gallery showing of their work, followed by an evening Awards Ceremony. And this year’s winners are:

• Interactive Experience Media Segment: Donica Ida for North, School of Visual Arts, United States
• Motion and Video Media Segment: Marisabel Fernandez and Alexander Bernard for Listen, Ringling College of Art & Design, United States
• Traditional Media Segment: Nicolas Ménard, Elsewhere an Illustrated Book, Royal College of Art, United Kingdom and Canada

The ADAA Grand Prize winners receive $3,000US along with access to the Adobe MAX creativity conference in Los Angeles October 6 – 8. To view the winning work, please visit the ADAA Online Gallery.

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Make it Girl

Make It Girl Adobe and Girl Skateboards are teaming up to give students the opportunity to work at Girl, create their next line of skateboards, and develop the promotional materials to make it big.

Four students will be selected to take part in the internship. Two of those students will be flown to Girl’s headquarters in LA, and two will participate remotely, collaborating with the Girl studio team to make their design come to life.

To apply, upload your designs to Behance, and make sure to tag it with both #madethis and #girl. We’re looking for anything you create – illustration, photography, graphic design, video, and more. If we love what you do, we’ll contact you via Behance.

We’ll be making our decision on October 13 for the US and October 20 for international students.

If you don’t have a Behance account, you can set one up for free in just a couple of easy steps. So start tagging now!


Who is eligible to participate?
Currently enrolled university and higher education students from all majors and backgrounds. You must be over the age of 18.

I don’t live in the US, can I participate?
Yes! The opportunity is available globally.

How long is the internship?
The internship will take place over 2 days.

Will I be paid for my work?
Yes. Each selected student will receive $500 USD.

Will hotel & accommodations be taken care of?
Yes! The two students who travel to Girl headquarters will have transportation (including airfare) and hotel accommodation planned and paid for.

I’m from out of the US. Will my visa be taken care of?
If you’re chosen, you will be responsible for applying for any necessary visa. It can be completed by visiting and following the application directions. We will reimburse you for any costs needed to obtain your visa.

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