Written by Rebecca Groh, Student at Full Sail University // Photos by Alex Robinett, Student at Full Sail University
What do you get when you combine one of the foremost multimedia/creative product companies with one of the country’s leading innovative art schools? You get the perfect storm of creative minds colliding and collaborating for a night of electrifying community experience; or as Adobe likes to call it, a Creative Jam.
On February 29th, Full Sail University hosted the Orlando area’s Creative Jam, and the event exceeded all expectations.
Creative Jams are a multi-faceted, interactive experiences that facilitate a creative learning environment alongside a fierce design competition. Some of the most talented artists in the area gather to take part in this competition and use software from the Adobe Suite to create a Visual Design or Motion Design. With such incredible tools at their disposal, and only three hours to create a submission, these talented creatives pair up in teams and begin to design content around a pre-determined theme. The result is a wide array of diverse design that showcases the abilities of the competitors.
The night’s theme was a quote from Walt Disney: “It’s kind of fun to do the impossible.” After being introduced to their challenge and new teammates, the designers were unleashed to begin their creation in two categories, Visual Design and Motion Design.
While the competition was in full swing, attendees have the opportunity to network, connect with industry leaders, and tour around to check out the competitors’ creative process.
The second-portion of the Jam hosts talks from local designers who are taking the city by storm with their own unique work. Guest speakers for the Orlando Jam included freelance illustrator and designer, Kelly Farmer, founder of Mama’s Sauce Print Shop, Nick Sambrato, and partner of REMIXED marketing/design agency, Douglas Berger. Each shared their experience in the industry and related their own stories of failure and success to a captivated audience. For students especially, this was an incredible opportunity to come in contact with some of the greatest designers and aspiring artists Orlando has to offer.
The event was hosted in one of Full Sail’s main auditoriums, and it wasn’t long until the room had reached maximum capacity. “This is becoming the high watermark,” says Liz Schmidt, one of the hosts of Creative Jam. “The facilities were awesome, the place was packed, and it was one of the greatest Adobe Jams yet.”
The night culminated as competitors revealed their creations, which ranged from colorful explosions of illustrated concept art to mind-bending motion design work that explored the varying implications of the word “impossible.” After final presentations, the audience had the opportunity to vote for their favorite design to determine the Peoples’ Choice Award winners in addition to the Judge’s Choice Award.
One of Full Sail’s very own students, Tacha “Pine” Sukawat, was able to compete alongside his partner, Ricardo Mantilla, in the Creative Jam design competition. Their rendition of the theme “It’s kind of fun to do the impossible” won the Judge’s Choice Award for best Visual Design.
Pine, who is earning a degree in Media Communications, shared a little bit about his experience as a competitor. “It was a really high pressure situation. You have a three hour limit where you have to plan the ideas, decide on something, and create. The fact that you have to be paired up with [someone you] don’t know is also an extremely big challenge because both of you would have very different ideas. But [my partner and I] were able to mesh our ideas and concepts together, thus creating the piece that we won the [Judge’s Award for best Visual Graphic] with.”
“What I’ve learned personally from the event is to always be open minded to ideas,” Pine continued. “Be adaptable to everything that’s thrown at you, and persevere under pressure. Anything could happen.”
The Creative Jam was an incredible learning opportunity for all of those involved. The partnership between Full Sail University and Adobe ignited an explosion of creative energy that left attendees excited and inspired. It was a collaboration that cultivated a community of creatives, and we’re looking forward to more opportunities to come!