Adobe Education

News & Views from the Education team

Adobe Systems Incorporated

Archive for September, 2013

Preparing Students for a Creative Career

CosmopointMalaysian institutions of higher learning, Kuala Lumpur Metropolitan University College (KLMUC) and Cosmopoint College of Technology, bring leading-edge creative technology to more than 3,000 students in the nation’s largest educational implementation of Adobe Creative Cloud to date.

Once completed, KLMUC and the entire enrolment of students in 11 Cosmopoint education centers will use Adobe Creative Cloud applications in their computer labs and have full access to solutions such as Adobe Photoshop CC, Adobe InDesign CC, Adobe Illustrator CC, as well as Adobe Muse CC, giving them the opportunity to develop skillsets like post-processing, graphic design and desktop publishing. Lecturers will also be revamping their curricula to incorporate more industry relevant projects and challenging learners to think outside the box.

The creative industry is evolving at a rapid pace, continually stretching the limits of innovation and technology. By implementing Adobe Creative Cloud, students will have access to up-to-date industry standard software, giving them a competitive edge when entering the workforce. Adobe is proud to partner with KLMUC and Cosmopoint to help nurture creative talent and better prepare students for future success.

6:35 PM Permalink

Adobe, Behance & 99u

When Adobe bought Behance in December 2012, some folks – ok the lily-livered naysayers that commentate negatively on every tech announcement, no matter who the company – predicted doom and gloom for the world’s leading social community for creatives. Adobe would come in and stamp a big red “A” over a vibrant space where creatives showcased their work and looked for inspiration from their peers. It would soon become a bland corporate wasteland or some such. Somehow this didn’t happen.

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I’m not sure, during our due diligence (I’m guessing “yes” since I know our legal team) if we dug deep into Behance’s 99u conference but 10 months after Behance became part of the Adobe family, all indications are that the community and conference Behance created is going from strength to strength. Today 99u held the first day of a sold-out “Pop-up School” in NYC that attracted a few hundred creatives. This was a new initiative. The theme of day one was career development and illuminating talks from Behance founder Scott Belsky and Columbia University’s Heidi Grant Halvorson kicked things off.

Creatives often don’t think about managing their careers and Scott urged everyone to take an inventory on what could make them, their companies, their products and services stand apart from the competition. Standing apart means admitting to yourself what you are bad at and concentrating on where you can excel. However, it’s not enough to stand apart because as soon as you do, the competition will follow. So constant iteration and refinement is needed.

Heidi followed with some big thinking on motivation. Being good at something is bad thing! The important mind trick is to want to get better. If you believe you’re good at something, it’s a downward spiral because you are always in competition with others to be the best and if someone doesn’t like your work, it is a personal attack on your own self-worth. And that can be a dark space. If you change your mindset to want to “get better” at something, in your work or in your personal life, then suddenly set backs are learning experiences and the only person you should judge yourself against is your past self. Despite, or because of your experiences, am I a better designer, writer, manager than I was a year ago? That’s the real test. I’m simplifying but you get the picture.

A lot of this thinking is captured in the new 99u book, Maximize Your Potential. And if this all sounds a bit cultish….I can assure you it wasn’t.  🙂

99u also saw our Project Mighty and Napoleon product folks show off their wares during the “playground” sessions and their wee booth was packed with interested parties.

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The Adobe comms team was in NYC with our Experience Design (XD) friends to give a sneak peek of Mighty & Napoleon to media and it was an overwhelmingly positive response. I think we may have a hardware hit on our hands!

4:26 PM Permalink

Adobe Create Now World Tour Begins September 19th

create_now_affiliate_banner_no_date_ue_300x250Adobe is kicking off the Fall North America Create Now World Tour this Thursday, September 19 in San Francisco. Join Adobe Creative Cloud evangelists, for FREE half day seminars to discover new ways to create and share with Adobe Creative Cloud. Check out amazing demos, get current on the latest creative apps and network with peers and industry professionals. If you need another reason? We will be giving you a chance to win a one-year membership to Creative Cloud. Students and educators, don’t get left behind and register today!

4:31 PM Permalink

Full Agenda Announced for Adobe Education Summit 2013 in Barcelona, Spain!

Adobe Education Summit 2013The full agenda for the Adobe Education Summit 2013 in EMEA has now been announced and includes speakers ranging from the world’s leading education leaders and creative industry luminaries,  to a government minister and Adobe Creative and Education evangelists.

The exclusive two-day event is free to attend and will take place from October 14th – 15th at the Hilton Diagonal Mar Barcelona Hotel in Barcelona, Spain (a welcome reception will take place on the evening of 13th). This year’s theme is ‘Creativity and Expressiveness’ and attendees will get the chance to hear from experts from across the globe about how they are using digital media to revolutionize teaching across the creative disciplines as well as cross-curriculum.

Confirmed speakers include Andreu Mas-Colell, Minister of Economy and Knowledge of Catalonia; David Heath, Director of Education for Europe, Middle East and Africa at Adobe; Johann Zimmern, Worldwide Education Program Manager at  Adobe; Michael Chaize, Senior Creative Cloud Evangelist and Mihai Corlan, Senior Education Evangelist, Adobe. As well as education and industry representatives from Domus Academy (Italy), Art FX (France), Grafish Lyceum (The Netherlands), American University (Dubai), The Animation School and The Open Window (South Africa). A full list of speakers can be found here.

Each day will be packed full of breakout sessions and workshops designed to encourage discussion around the state of creativity in education.  There will also be the opportunity to network with some of the world’s premier educators from leading design schools.

For higher education teachers, join our LinkedIn Group, Adobe Education EMEA.

For more information or to register for the place at the Adobe Education Summit please visit: www.adobe.com/uk/education/educationsummit2013.edu.html.

9:15 PM Permalink

Designing for a Cause: First Annual Adobe Certified Associate World Championship

Courtesy of Certiport via Flickr

Courtesy of Certiport via Flickr

What if you could participate in a competition that not only allowed you to let your creativity and talent shine, but also let you support a good cause and change the lives of children in need?  This year, Adobe and Certiport hosted the first annual Adobe Certified Associate World Championship, a worldwide contest for students, aged 13-22, that allowed just that.

Throughout the course of the competition, over 30,000 individuals entered and twenty-one finalists from fourteen countries were selected. The finalists were awarded a year’s free subscription to the Adobe Creative Cloud, as well as an all-expenses paid trip to Washington DC where the winners were announced.

To determine the world champion, the twenty-one finalists competed head-to-head in a real-world design challenge in the style of Project Runway or Top Chef.  Adobe invited the Global Fund for Children (GFC) to serve as the “client” for the design challenge. GFC is an internationally-recognized non-profit organization that works to support the rights of children around the world. This fall, GFC will launch a marketing campaign to support The International Day of the Girl; GFC challenged the twenty-one finalists to create an engaging and impactful poster that would help drive fundraising to support this important cause. 

The finalists had eight hours to work in Adobe Photoshop to create a meaningful poster. The final work was judged by a panel of industry experts, including a professor at the School of the Visual Arts in New York City, a designer at internationally-recognized agency Design Army and a representative from GFC. Judging categories included creativity, technical use of Adobe Photoshop, and ability to meet the client’s needs. 

The wide array of stunning posters produced showcased the different creative lenses and skills brought by the diverse group of contestants. Because of the high quality of the work, the judges struggled to identify only three top winners. The winning students from Korea, Colombia and Taiwan were awarded prize packages and scholarship dollars to support their postsecondary plans.

On behalf of Adobe, I want to congratulate the winners and applaud all the contestants! There are lots of ways to show you care. How do you apply your creative talent to supporting causes that matter in your community?

8:57 AM Permalink

The Adobe Education Exchange Reaches 100,000 Members!

EDEX_100KEarlier this month, the Adobe Education Exchange (AEE) gained its 100,000th member. This achievement marks a major milestone in our goal of creating the world’s largest community of creative educators.

AEE members come from 163 countries, teach at all age levels and represent a range of subject matter and product expertise. As the new school year kicks into full gear, educators are looking for fresh and innovative ways to inspire their students. With over 5,000 shared resources, and 350 active discussion topics, Adobe Education Exchange is a great resource for educators who want to learn how to ignite creativity in their classroom.  

Here are some quick AEE facts that you may not know:

  • 5,186: Resources shared by AEE members
  • 30,813: Comments on the AEE
  • 819,864: Points earned by AEE members through the gamification system
  • 79,406: Badges earned by AEE members
  • 10,376: Professional development workshops completed by AEE members
  • 2,719: Participants in Adobe’s first MOOC
  • 91: Average new educators that joined the AEE each day since the launch in 2010
  • 3,000,000: Approximate number of students taught each year by  AEE members

So what are you waiting for? Visit the Adobe Education Exchange today and make sure to check out the new professional development offerings!

10:31 AM Permalink

Visiting 21st Century Classrooms: Lessons Learned

2 boys looking at photoI joined Adobe four months ago as an Education Advocate. My job is to focus on supporting creative teaching and learning in Kindergarten through 12th grade. Since I started, I visited 26 teachers in 25 schools and saw nearly 800 students engage with Adobe’s creative software across California and the Province of Alberta. In this blog, I want to share the top three lessons I learned from these educators and students.

1. Students are creating incredibly high-quality digital art and media

During my seven weeks on the road, I was constantly impressed by the work students were producing, their creativity and knowledge of Adobe products. For example:

  • Students at Palo Alto High School (California) design professional-quality spreads using InDesign, mirroring the style of famous artists like Ellen Lupton, Peter Max, and Saul Bass.
  • A 3rd grade teacher at Cranston Elementary School (Alberta) teaches his students Photoshop Elements and Photoshop Touch to produce a music video.
  • Edmonton Catholic School District (Alberta) holds an annual Film Festival. This year’s Best Film was so impressive, most people don’t realize that the student who made it was only 15 years old!

2. Students are passionate about creativity

We talk a lot about creativity at Adobe, but students don’t need any convincing—they already know how essential self-expression and creativity are. I met a student at New Tech High School (California) who spends all of his free time (and much of his time in school) making movies and creating digital art. At 14, he has a Flickr account with more work than many artists! Another student at Valhalla High School (El Cajon, California) works 40 hours a week during the summer creating a gamified classroom system for his teacher so that every media arts student can have a personalized, creative experience in class.

3. Students quickly learn tools that allow them to be creative

Students are passionate about creativity and they love using industry-standard tools that help them express themselves fully. In just one semester, a student can go from being a Photoshop novice to designing the school newspaper in InDesign or even getting a summer internship with a local design firm. One student from Old Scona High School (Edmonton, Alberta) told me how she learned to code when she was just 9 years old when her father got a book on coding. Nearly ten years later, she’s using Dreamweaver to build a custom website for her dad’s company and she secretly let me know that her web design skills far surpass those of her dad’s!

And this is just the beginning. Stay tuned for more stories about inspiring students and educators who are redefining creativity and ensuring that classrooms are powerful sites for creating and learning. If you have a great story to share, don’t be shy, let us know!

10:01 AM Permalink