In a time where women influence 80% or more of consumer spending, advertising agencies are lagging in diversity — only 3% of all Creative Directors are women. The mission of The 3% Conference is to help change that ratio, and the 3% number was recently updated to 11%.
Adobe is proud have had a hand in that growth. We’ve been a sponsor of The 3% Conference since its inception. The 2014 conference will take place in San Francisco on November 3 and 4, and we’re excited to participate.
One of the ways we support the event is by sponsoring the Student Scholarship Program for The 3% Conference. This year, student teams were challenged with creating a poster to highlight the fact that the number of female Creative Directors has increased 300%. All 20 members of the 10 winning teams will attend the conference and receive a personal portfolio review from a team of professionals, including freelancers, agency and client-side creatives.
We were blow away by the caliber of the work our winning students produced. The winning entries are highlighted in the gallery below, with thoughts from the student creators. Please check them all out!
The New York Times reports that The University of Texas (UT) at Austin is addressing this mobile reality when it comes to delivering course content and curriculum with the introduction of their first course app.
The Energy 101 course app from UT Austin is developed with Adobe’s Digital Publishing Suite, which provides student assessment capabilities through the built in analytics. With a course app, professors can now follow student progress, understand content usage, and easily deliver new content directly to students’ mobile devices.
New course apps built using Adobe Digital Publishing suite enables professors to utilize video, interactive content, embed quizzes and more, delivering an engaging interactive course. Students can download the course and access it on the mobile device of their choice. They will always have the most up to date content due to the push notification feature within DPS. For a student audience that has grown up with digital technology, this is a welcome change for how course content is delivered and consumed.
The course app is significantly less expensive for the student than a printed textbook. It is available to anyone interested in learning more about Energy and professors from other institutions are using it to supplement their own curriculum or even require it as a prerequisite.
A course app has the potential to contribute to the growing trend toward adaptive learning technologies by providing a platform for potential tailoring of the content to each student’s progress. And with mixed results on the effectiveness of MOOCs, the new course app may just be the solution to curriculum design and distribution that higher education institutions have been waiting for.
The course app is just in it’s infancy as a new curriculum delivery method but we’ll be seeing more and more institutions take advantage of course apps in the future. Stay tuned for more updates on this emerging trend.
This fall, Adobe and Girl Skateboards partnered up to offer students the opportunity to help create their next line of skateboards. And we were overwhelmed by the responses that flooded into Behance!
There were so many wonderful entries; we couldn’t narrow it down to just the four students we originally said we’d pick. Instead, we chose five talented students to come together and create something amazing.
Please join us in congratulating Scott Biersack of Arizona State University, Caleb Morris of Savannah College of Art and Design, Mitch Viney from the University of Technology in Sydney, Emma Campbell of Auckland University of Technology, and last but not least, Cody Bass from the University of Southern Mississippi.
They’ll be working with Girl’s studio team in LA, designing a signature board for the collection and all the marketing materials to make it big – all powered by Creative Cloud.
Stay tuned to see the final product coming soon! #madethis
Dangerdust (aka Dan and Dusty Danger) are a Columbus College of Art and Design duo who started anonymously creating large-scale chalk murals on-campus – just to take a break from their computers. Each board brings to life a famous quote, moving those who happen to stumble upon it.
We asked Dan and Dusty to create a board for us, and they did, choosing a quote by Adobe’s Scott Belsky: “It’s not about ideas. It’s about making ideas happen.” We love what the created, and asked them to share some more of their thoughts about the design process in a quick Q&A:
How did you come up with the idea for the board?
Finding the right quote is half the battle. We usually pick quotes that we can relate to; each board is like a mini diary. This quote spoke to us because we are currently starting our own business, and we know from experience that it’s making the idea happen that is most important.
Our initial ideas for this board were obvious light bulb-type imagery. But this concept felt overused and we weren’t excited about it. We pushed further, and eventually landed on the concept of crumpled paper. The idea of crumpled up ideas, tossed in the trash, seemed to represent the quote well. Those ideas are never realized, and the quote encourages you to make them happen.
Can you provide an outline of the process you went through (ideation to completion of project)?
We wanted to make the board about business, so we started our research there. Once we found the Belsky quote, we researched him to get a better understanding of what the tone/mood of the board should be. The next step is looking for lettering / typography inspiration and sketching out some of our ideas. Once we had a couple of ideas we ran them past each other to see how we could improve them and if they were worth pursuing.
We landed on the crumpled paper idea. We used Illustrator and Photoshop to help us plan it out. First we created our type layout in Illustrator and shared the file on Creative Cloud so we could both play around with the layout. Once we had the final layout we printed it out, crumpled it up, and photographed it. Then we brought the photograph into Photoshop to edit and uploaded it to Creative Cloud for final edits.
After we had the general layout we gridded out the board to start chalking. This board was very detailed and required a reference image the whole time. Tedious. Finally after layering and blending for hours and hours the board was finally done. We photographed and tada! It’s complete. Like Belsky says, having an idea is one thing, but making it happen is a quite another.
Did you find any specific features or products within Creative Cloud that helped or enhanced your creative process?
The goal of starting Dangerdust was to get off the computer and work with our hands. So it might sound crazy coming from us, but we use Creative Cloud quite a bit. Don’t get us wrong, we always start by sketching, but often we bring our designs on the computer to edit. For our purpose we mainly use Photoshop and Illustrator to help flesh out our ideas. What makes Creative Cloud really beneficial to us is the sharing file system. We can upload files, share them, and comment on them. We are long-distance business partners, so being able to easily share files helps us stay on the same page, and allows us to make changes throughout each project.
On Sunday, Adobe announced the 2014 Grand Prize winners of the Adobe Design Achievement Awards (ADAA) during a live awards ceremony held at the University of Southern California School of Cinematic Arts.
The ADAA honors the most talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from around the world. During the 2014 school year, student from 70 countries attending 1,500 universities and colleges, submitted their best work.
For the last 14 years, Adobe has had the pleasure of recognizing hundreds of students and their work and of celebrating the convergence of technology and the creative arts. This year, the quality of student work amazed the judges and continues to inspire us all.
Student nominees across three media segments were honored in a gallery showing of their work, followed by an evening Awards Ceremony. And this year’s winners are:
• Interactive Experience Media Segment: Donica Ida for North, School of Visual Arts, United States
• Motion and Video Media Segment: Marisabel Fernandez and Alexander Bernard for Listen, Ringling College of Art & Design, United States
• Traditional Media Segment: Nicolas Ménard, Elsewhere an Illustrated Book, Royal College of Art, United Kingdom and Canada