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Archive for December, 2016

3% Conference with Laura Marie Mariel

Going to an all girls school for 13 years of my life, instilled in me that women can challenge, shape and change the world. It wasn’t until college when I was faced with what I thought was ignorance. However, I was the ignorant one. I didn’t realize how many men and women did not think women were good enough, or capable enough.

Then I went into the workforce, and naively thought that surely the people who work here are more mature than those I went to university with. Wrong again. Of course, the sexism wasn’t “celebrated” openly, but in advertising, there’s definitely a boy’s club.

“Shoulders of Giants” by Carolina Trevino

At that point I was torn; do I act like one of the boys or do I just act like me? Apparently, my supervisor noticed this internal struggle as acting like one of the guys wasn’t working out so well for me. She pulled me to the side one day and told me to sugar coat my emails a little, that I was being too direct, and though that may work for the male account managers, it wouldn’t be received well from a woman. She continued to tell me that in her last 360 review, she was called abrasive and because of that was denied a promotion, and she didn’t want to see the same for me.

Nilofer Merchant, the author of “Onlyness” and speaker at the 3% Conference, shared with us that “69% of people cover a part of who they are to fit in.” That is exactly what my previous supervisor had asked me to do despite her good intentions. With the staggering reality that only 3% of creative directors are women, I find it hard to believe that trying to fit in has worked for us.

“Silence The Sorry” by Lucy Dabney and Jenna Jones

The 2016 3% Conference was the first time since primary school that I had felt surrounded by a community of women that believe in women. We cannot be the victims of our own lives and I was happy to be in the company of such strong women who had overcome obstacles that I am only beginning to encounter in the early stages of my career.

I have had the fortune of being surrounded by powerful women: Karen Kaplan, CEO of Hill Holliday; Pippa Seichrist, co-founder of Miami Ad School; and Kat Gordon, founder of the 3% Movement.

Now, that I am about to reenter the workforce as a creative women, I am hoping not only to be one of the women in that small percentage, I want to change the statistic entirely. I want to be among the first female, Puerto Rican chief creative officers.

See the authors Laura Marie Mariel and submission here.

Learn more about the 3% Conference Student Challenge.

For more info on featured artwork, see here and here.

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Massachusetts Institute of Technology Hosts Fourth Annual Hackathon

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Massachusetts Institute of Technology hosted their fourth annual Hackathon and we’re honored to have been a key partner. Hacking Arts ignites entrepreneurship and innovation within the creative arts. Bringing together creative technologists, artists, innovators ,and hackers at MIT to explore the future of the arts at our annual Conference, Tech Expo and Hackathon.

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Adobe Challenge: ” Adobe XD for a better tomorrow “

Our challenge was to use Adobe XD to create a unique app or website to make the world a better place. The winning team of hackers received $1000, 12 Month Creative Cloud Membership, and social feature on Adobe Students channel.

Students were judged on:

  • Use of Adobe applications
  • Innovation, creativity, and originality
  • Excellence in user experience design principles
  • Potential impact on audience

Team Art1st, comprised of Jenna Tishler, Jenny Liu, David Schurman, Ellen Jiang, and Gloria Feng, came out on top as winners of the highly competitive challenge with their prototype (viewable here). Art1st’s goal was to make art accessible to a wider audience. Each day in the app, users would be presented with three famous artworks, each with a concise, simple description. They put an emphasis on no jargon, no academic language, and wanted to focus on a fresh perspective to inspire users to think and explore.

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As to what pushed them over the edge? Jonathan Pimento, XD Product Manager stated that, “It was great to see them design, prototype and actually land up building it as well. They were the only team that used several key features to their benefit like repeat grids and art board scrolling. It was great to see them master the app so quickly after attending a short demo workshop!”

  • See here for more information on Adobe XD.
  • See here for more information on the MIT Hackathon.

 

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