Today, the world needs creative thinkers to help solve the big challenges we face — in our global economy, in our environment, and in social issues. And we need people who are fluent in the latest digital tools that fuel creativity and self-expression. To inspire young women and help them develop skills they will need to become future problem solvers and innovators, Adobe Education hosted a special Tech Girls event at Presentation High School in San Jose, CA. A group of girls, ages 11 to 14, came from all over Silicon Valley to learn how to use Adobe tools including Adobe Edge Animate and Adobe Muse in a series of workshops. Mala Sharma, vice president of GTM and strategy for Creative Pro and Education at Adobe, spoke to these young women about her background and encouraged them to consider careers in technology.
The workshops were led by Adobe Education Leaders; Deila Caballero of Presentation High School, Jeff Larson of Balboa High School in San Francisco and Kevin McMahon of Bellarmine College Prep. All of the presenters were impressed by the knowledge and talent of these young women and praised Tech Girls for providing youth with such amazing opportunities:
“Workshops like this one directly impact the future of STEM fields by planting the seeds of technological inspiration in the minds of today’s young women. By encouraging each generation of girls to be fearless and confident technology users we give them a chance to explore educational opportunities which they may not otherwise have in the standard education model. The best part of this event was watching each student explore a new technology with excitement, creativity and success.” Deila Caballero, Presentation High School, San Jose, CA
“Having the chance to teach Adobe Edge to the young ladies involved in the Tech Girls workshop was a delightful reminder of the capacity of young people to rapidly learn and work with technology. The girls were quick to pick up on the general workflow and then quickly move into discovering things about the software I wasn’t even sure we’d have time to cover. I hope my daughter has a chance to participate in something like the Tech Girls program at some point, as the program is a beacon for encouraging girls pursuit of STEM related interests.” Jeff Larson, Balboa High School, San Francisco, CA
“The Tech Girls Workshop was a great experience. When teaching new apps such as Muse and Edge, students usually require some adjustment period. But these bright young girls were almost finishing my sentences by the time we were done. Moreover, their website and animation work was quite impressive. As a father of a daughter, the Tech Girls program gives me great hope for the future.” Kevin McMahon of Bellarmine College Prep, San Jose, CA
This is just one way Adobe is getting involved in helping youth explore new opportunities through technology and innovation. Share with us how your work inspires kids in new and creative ways.
At our recent MAX conference, we announced the Adobe Creative Cloud – a groundbreaking initative that we believe will radically redefine the creative process. We’re excited about this new offering – it brings immense value to our customers allowing them to continue creating amazing things in whatever environment they choose.
The Adobe Creative Cloud consists of:
- Desktop Applications — Every tool that is currently in Adobe Creative Suite Master Collection, such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects®, as well as innovative new tools that are currently in beta, such as Adobe Edge and Muse.
- Touch Apps – Starting with the six Adobe Touch Apps announced at MAX , 2011 – Adobe Collage, Adobe Kuler, Photoshop Touch, Adobe Debut, Adobe Proto and Adobe Ideas.
- Services – A version of Adobe’s Digital Publishing Suite for delivering interactive publications on tablets, a tier of Adobe Business Catalyst for building and managing websites, and access to cloud-based fonts for website design from our acquisition of Typekit.
- Community –Collaboration features that allow members to share their creative work with other Creative Cloud members and forums to discuss and inspire new ideas.
We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan.
Our move to this membership model allows us to keep our customers up to date with the latest Adobe innovations in our tools and related services. Creative Cloud will provide maximum flexibility, offer lower cost of entry, and add cutting-edge innovation on an on-going basis to keep our customers ahead of the changing technology and device landscape.
For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6.
There is a tremendous shift happening around content creation, distribution and monetization. The Adobe Creative Cloud initiative has the potential to transform creativity as designers and developers look to create the best experiences across devices and platforms, while integrating tablet devices and cloud-based services into their workflows. I’m very excited about what this means for Adobe and our customers and look forward to providing the latest tools and services that enable them to express their creativity in new ways.