Adobe Education

News & Views from the Education team

Adobe Systems Incorporated

3% Conference with Laura Marie Mariel

Going to an all girls school for 13 years of my life, instilled in me that women can challenge, shape and change the world. It wasn’t until college when I was faced with what I thought was ignorance. However, I was the ignorant one. I didn’t realize how many men and women did not think women were good enough, or capable enough.

Then I went into the workforce, and naively thought that surely the people who work here are more mature than those I went to university with. Wrong again. Of course, the sexism wasn’t “celebrated” openly, but in advertising, there’s definitely a boy’s club.

“Shoulders of Giants” by Carolina Trevino

At that point I was torn; do I act like one of the boys or do I just act like me? Apparently, my supervisor noticed this internal struggle as acting like one of the guys wasn’t working out so well for me. She pulled me to the side one day and told me to sugar coat my emails a little, that I was being too direct, and though that may work for the male account managers, it wouldn’t be received well from a woman. She continued to tell me that in her last 360 review, she was called abrasive and because of that was denied a promotion, and she didn’t want to see the same for me.

Nilofer Merchant, the author of “Onlyness” and speaker at the 3% Conference, shared with us that “69% of people cover a part of who they are to fit in.” That is exactly what my previous supervisor had asked me to do despite her good intentions. With the staggering reality that only 3% of creative directors are women, I find it hard to believe that trying to fit in has worked for us.

“Silence The Sorry” by Lucy Dabney and Jenna Jones

The 2016 3% Conference was the first time since primary school that I had felt surrounded by a community of women that believe in women. We cannot be the victims of our own lives and I was happy to be in the company of such strong women who had overcome obstacles that I am only beginning to encounter in the early stages of my career.

I have had the fortune of being surrounded by powerful women: Karen Kaplan, CEO of Hill Holliday; Pippa Seichrist, co-founder of Miami Ad School; and Kat Gordon, founder of the 3% Movement.

Now, that I am about to reenter the workforce as a creative women, I am hoping not only to be one of the women in that small percentage, I want to change the statistic entirely. I want to be among the first female, Puerto Rican chief creative officers.

See the authors Laura Marie Mariel and submission here.

Learn more about the 3% Conference Student Challenge.

For more info on featured artwork, see here and here.

11:56 AM Permalink

Adobe Students #MakeThis with Marvel at SDCC 2015

San Diego Comic-Con. 130,000 fans of comic books, film, and TV all came together for one 4-day immersive experience. Fans of all shapes, sizes and colors, many in full costumes. And in the center of it all was Marvel Comics and its booth on the immense SDCC show floor.

This was the scene on Thursday, July 10, when the Marvel + Adobe Avengers comic was officially released. While SDCC attendees lined up to pick up their free copies, students Hayden Sherman, Alexandria Huntington and Chad Lewis signed their work for fans, and then got private portfolio reviews from top Marvel editor Tom Brevoort.
10393773_10153454786854805_506474151025700624_n

Through a partnership with Adobe & Marvel these students got the career-making opportunity to design and illustrate an original limited-edition Avengers origin story comic. With creative guidance from the team at Marvel and the flexibility to seamlessly take their work from hand-sketched beginnings to completed digital illustrations using Creative Cloud each of them illustrated a different Avenger in their own unique style.

You can get a free digital copy of their Avengers comic here and you can start your own comic book illustration career origin story by following this brand new tutorial on Creative Cloud Learn.

11:48 AM Permalink

Free 5-Class Series – Adobe Photoshop CC for Beginners

800x800

Course Description

We’re excited to announce a free 5-class series on Adobe Photoshop CC for Beginners where you’ll learn everything you need to know to become proficient in Photoshop, in just one month. Knowing how to work with Photoshop is increasingly useful for students embarking on any career path – from photography to graphic design to marketing and small business ownership. With 4.5 hours of video content, we’ll break down the incredibly robust software into its basic parts and teach you tactics you may not be learning in school. This series is perfect for you whether it’s your first time opening the software or if you’re looking to build your skills to create amazing class projects.

Through March 31st 2015, join thousands of other learners in a collaborative online class that will teach you the fundamentals of Photoshop. You can join anytime throughout the month and catch up at your own pace. Topics covered include:

  • Interface, Tools, and Layers
  • Drawing, Layers, Masks, and Selections
  • Typography and the Pen Tool
  • Color, Swatches, and Blending
  • Creating Efficient Workflows, Tips, and Tricks

Each week, you’ll create projects in Photoshop and submit your work on Skillshare for feedback from your classmates, pushing your skills even further. You’ll also have a chance to interact with class teaching assistants (TAs) who can help answer questions, provide feedback on your project, and share resources to help inspire you with what’s possible with Photoshop. TAs will be monitoring the discussion boards and newly submitted projects throughout the course, but join Skillshare teacher JP Danko for a live AMA on Tuesday, March 10th from 12 – 1pm PST(London: 8 – 9pm GMT, Sydney: 7– 9am on Wednesday, March 11th).

Free Adobe Certification Voucher

If you complete all course work before the final deadline, you’ll be eligible to receive a free voucher to take the Adobe Certified Associate exam in Photoshop (a $95 value). Learn more about the ACA certification and how it can support your career goals here:http://edex.adobe.com/aca

1 Free Year of Creative Cloud Membership

Plus, 1 free year of Creative Cloud membership will be awarded to the top student chosen by the class TAs at the end of the course! Judging will be based on quality of projects submitted and student participation.

Important Links

Get started by enrolling in the first class here: http://skl.sh/1bGvsqH

For more info about the course and a list of FAQ, view the course syllabus here: http://skl.sh/photoshop-course-syllabus

A trial of Adobe Photoshop CC or Creative Cloud membership will be needed to get the most out of this class. If you’re not a Creative Cloud member we recommend that you download a free 30-day trial of Adobe Photoshop CC when you start the course.

For additional updates from Skillshare, make sure to follow @Skillshare on Twitter!

This post was originally shared by Skillshare

7:00 AM Permalink

Academy of Art University Students Visit Adobe

Adobe recently welcomed students from Academy of Art University at the Adobe offices in San Francisco. The AAU students are enrolled in the Web Design & New Media Online courses, are were visiting San Francisco from all over the United States, including Alabama, Iowa, Nevada, New Jersey, Tennessee, Washington, as well as California.

“We believe it is crucial to the students’ creative development to spend time on campus, engaging directly with faculty. We also like to provide our online AAU students with an inside view of professional creative environments, like the Adobe offices,” commented Fred McHale, Online Director, Web Design & New Media.

Mike McHugh, WW Technical Product Marketing Manager for Adobe, shows recent Creative Cloud tools to AAU students

Mike McHugh, WW Technical Product Marketing Manager for Adobe, shows recent Creative Cloud tools to AAU students

Students were shown demos from tools announced in the recent Creative Cloud launch, along with exciting new peeks at stealth apps to experiment with. Since the online students hail from all over the US, they were thrilled to discover a unique way to engage with one another. The students were invited to test a stealth app, and relay their feed-back during its development.

Jenny Appleton, Demo Marketing Lead, Video Segment for Adobe, shares how AAU students worked on brand identity

Jenny Appleton, Demo Marketing Lead, Video Segment for Adobe, shares how AAU students worked on brand identity

The group got to see a behind-the-scenes look at the creative process of fellow AAU students, Julia Lemke and Michael Taylor, who produced the latest Creative Cloud brand identities for the Education pages of Adobe.com. “It was eye-opening to see how Julia and Michael began their design process from a fine arts inspiration, before creating their campaign visuals with Adobe tools. This made me think about the creative process from a whole new perspective,” commented AAU student Michiel Hekker, of Iowa. View how students Make It with Creative Cloud.

DSC_0413

The AAU students were also encouraged to apply to the Adobe Design Achievement Awards Mentorship Program, which offers portfolio reviews and mentorships to students through the Creative Cloud. “At Adobe, we offer a vast variety of ways in which students can learn, engage, and be recognized for their creative work. It is always rewarding for us to see how very innovative they become through guidance and mentorship,” added Claire Erwin, Sr. Manager Adobe Education Community.

DSC_0410

Visiting AAU students, shown left to right, top to bottom:

Michiel Hekker, Iowa
Robert Brown, Alabama
Tarry Nwaise, Tennessee
April Nichol, California
Kelly Ryan, New Jersey (center)
Michelle Nelson, Washington
Alyssa Vallecorsa, California
Julie Ansell, Nevada

Adobe is looking forward to the AAU students’ feedback on the new stealth app, and watching how their next creative projects take shape through the Cloud.

10:10 AM Permalink

Oakland School for the Arts Students Create with Meaning

HallwayGallery

Last week I had the pleasure of visiting the Oakland School for the Arts (OSA) in California. OSA was founded in 2002 and is a public charter school with just over 600 students in grades 6 through 12. In addition to rigorous academics, each student specializes in one of the following disciplines: circus arts, dance, digital media, instrumental music, figure skating, literary arts, production design, theatre, visual arts, or vocal music. It was wonderful to walk the hallways of OSA and pass dance studios, music studios, art studios, biology and Spanish classrooms. I saw students wearing leotards, toting instrument cases (sometimes larger than the students themselves), sketching in notebooks, getting feedback on the latest apparel they designed, taking photos, and singing. The halls were buzzing with much more than just talent– there was so much student creativity, energy, and passion!

The day I visited coincided with the Digital Media class’ Framing Day. Framing Day is the day when students frame and hang their recently completed work. In this case, students were hanging their posters celebrating each of the 30 articles of the United Nations Universal Declaration of Human Rights. The posters were created in AdobePhotoshop, Illustrator, and InDesign because Heidi Cregge, chair and instructor of Digital Media, uses this assignment to teach students about how these three programs work together and can be used in an integrated way.

Students’ posters were very impressive! Each one intrigued, provoked, and drew in the audience. As always, young people never fail to amaze me with their creativity and passion for making our world a better place. Check-out some of their work below and on their slideshow.

Izzy   domenico

Izzy and Domenico with their posters

 

robin   ryan

Robin and Ryan with their posters

 

emilio   2 students w frames

Emilio with his poster (co-created with Ciaran) & Izzy and Takai after hanging posters.

2:31 PM Permalink

Adobe Students Presents: ‘Office Hours’ – A Four Week Series Featuring Influential Creative Leaders

student creatives_chris (2)This week, Adobe is launching an online mentorship program as part of the ongoing “Make it with Creative Cloud” campaign. The goal of the campaign is to highlight students, showcase their work, and create professional opportunities – ultimately providing students with the tools to aid both their “making” process and their ability to “make it” professionally. The goal of the Office Hours is to help students when they need it most- during exam times and finals.

For the next four weeks, Adobe will be providing students unprecedented access to top creative professionals in the form of live Q&A sessions. The first mentor to participate will be Chris Clarke, chief creative officer at advertising giant DigitasLBi. This week, Chris will share his real-world nuggets of wisdom focusing on how to use the power of storytelling in presentations. Tune in here on October 31st, at 11:30PM-12:30PM EST #madethis.

Additionally, throughout the week the Adobe Students social media channels will be featuring tips, advice, and inspirational quotes from Chris on a range of topics – everything from when you should (and should not) use a “banana” as part of a pitch to what he looks for when interviewing new creative professionals.

Be sure to follow the conversation on the Adobe Students Facebook page to see these quotes and get more information on our upcoming sessions including Erik Johansson, Anita Fontaine, Ken Martin and more.

1:01 PM Permalink

Design School Curriculum Perspectives: Preparing Students for Today’s Agencies

I’ve just returned from Istanbul where Adobe hosted a two-day Digital Media Education Summit for design
schools across Europe, the Middle East and Africa. While many relevant and engaging discussions took place, one question stuck out the most: “In today’s competitive workplace, how do we best prepare students for careers in interactive design and media?” There’s a great deal of change in the market on this front – check out one of the recent SoDA reports here.

This is about curriculum design, and how to evolve project-based learning in ways that equip students for jobs in the ever-changing world of digital marketing. It’s also about teaching the skills needed to market an entrepreneurial idea successfully to today’s consumer.

So what do design students really need? Here are three areas to explore:

Cross Discipline Collaboration: Today’s marketing and design firms are looking for graduates that can understand how to work with front-end developers (across Facebook apps, mobile apps, HTML5 and Flash) as well as back-end data engineers who track how the creative content is being used in a marketing campaign. School projects that involve collaboration with various departments including computer science, business and the design school help prepare students for today’s marketing environments. We’re already starting to see this mainstream approach in many universities, which is great news.

Cohesive Design across Devices: Today’s design firms need graduates who understand how to optimize their design for mobile, iPad, Facebook and browser consumption. It is important, if not critical, that institutions require students to complete a course on mobile media and mobile app design. Assigning projects requiring that a design is expressed across several types of multimedia devices is a terrific way to prepare students for their future careers.  

Social and Interactive Integrations: Today’s ad campaign typically encourages consumer interaction. The article you read online provides the opportunity for you to tweet, retweet or have a community discussion. Interactive websites engage users beyond the basic transfer of information, providing a much more memorable experience. Students should be encouraged to explore ways of making the interactive component of their work front-and-center, and understand the principles of usability in designs that will be viewed across various media forms. Until now, interactivity was often an afterthought to advertising design – but today’s successful campaigns need both.

It goes without saying that students still need to learn the foundations of design across composition, typography and color. But now is the time to look ahead and challenge the current model, to embrace new paradigms and to create approaches that integrate technology advancements and human behavior into the design curriculum.

I know that many of you have other thoughts and recommendations on this topic so, please let us know!

10:30 AM Permalink

Win a Copy of Adobe Digital School Collection

You have an opportunity to win a FREE copy of Adobe’s Digital School Collection (ADSC) just by hopping on your Twitter account and helping us spread the word! Beginning now and running until Thursday, April 19, the Adobe Education Twitter handle, @AdobeEDU, will be publishing tweets accompanied by the #ADSC hashtag.  Just follow us and Retweet any of the tweets in order to become eligible for our random drawing.  A lucky winner will receive a copy of the Adobe Digital School Collection which includes: Photoshop Elements, Premiere Elements & Acrobat X!

Adobe Digital School Collection empowers students to create projects and classroom presentations that include polished photos, compelling movies, and media-rich documents and ePortfolios.  It includes the recently announced Adobe Photoshop Elements 10 and Adobe Premiere Elements 10 software, as well as Adobe Acrobat X Pro. So, if you are looking for software and supporting resources for teaching 21st century skills and promoting cross-curricular learning through digital storytelling projects, don’t miss this chance to win a copy!

Learn more about the latest new features such as new photo and video editing tools and easier ways to find objects & share content with others: http://www.adobe.com/products/digital-school-collection.edu.html.

10:15 AM Permalink

Technology is Key to Unleashing Creativity in the Classroom

It’s been a very interesting couple of weeks for Adobe on the Education front, and I wanted to share out some reflections on what we’re hearing from education innovators around the world. Two weeks ago, I spent 6 days across Sydney, Australia, and Singapore, where I had the chance to meet with several hundred education leaders from across the Asia Pacific region as part of the Adobe Education Leaders Forum. Discussions focused on the transformation of the academic landscape and how three key technologies – cloud, devices, and social — can empower educators to deliver richer and more impactful classroom experiences.  Social, for example, is now being woven into the very fabric of learning and education apps in ways that increase collaboration and student outcomes – the adoption of Edmodo in Australia is a great example here. And many countries are looking to deploy “one tablet per child” approaches across both Android and iOS platforms to help engage students.

Addressing the group in APAC

Addressing the group in APAC

During the Forum in Singapore, I talked about this digital revolution in education and how I believe it is a reflection of the changing world. Today’s workplace is radically different from how it was years ago. Workforce globalization is making people increasingly reliant on digital tools to communicate and collaborate with peers, and employers expect the people they hire to be digitally savvy right from the start. On any given day at Adobe, it’s expected and normal that projects are global, pulling in key talents from across the globe to collaborate on key initiatives and find new ways to solve business problems. In this environment, companies hiring recent graduates are looking for future employees that think creatively, and have a fresh, new approach to problem solving.

So, it was no surprise to hear from leaders at the event how both higher education universities and K-12 schools from Singapore, Korea, India, and Australia are re-inventing their approach to how education is delivered, and finding new ways to foster and support creative thinking with their students. According to a March 2012 survey across more than 500 educators in Asia Pacific, more than 80% of respondents think that creativity is critical for the modern curriculum. The educators I met with in Asia Pacific presented their ideas on how technology can play a huge role in unleashing both student and faculty creativity. It was broadly agreed that, “students expect to get their learning on any device, at any time, from any location,” and that technology is key to helping students be inspired, show off their work and connect with communities around the world. Additionally, social apps figured prominently in the discussion, with apps like flavors.me, or the new integration of Facebook photos into Adobe’s Photoshop Touch app.

Back here in Silicon Valley, one organization that illustrates the above is Globaloria, a national program that teaches kids how to design and program their own STEM (Science, Technology, Engineering and Math) games using Adobe Flash. Last week, the Adobe Education team hosted Globaloria at Adobe headquarters, along with students and educators from two San Jose, California, middle schools, Christopher Elementary and Herman Intermediate School, plus the Boys & Girls Club of Silicon Valley. Together, we had a chance to celebrate the accomplishments of students as well as share insight into a future of where their skills will be valuable.

Globaloria students present their Flash games

Globaloria students present their Flash games

The students presented games they had designed using Adobe Flash. Their projects were just awesome, and definitely my favorite part of the event. Their games not only teach technology skills and digital storyboarding, but also are pulling in key concepts to educate math, science, or key issues facing society. The games were really well thought out and some were based on current issues, such as a game called “Bertha’s BIG Adventure,” a game about the challenges of adolescent obesity created by “Team Salad” from Boys and Girls Club of Silicon Valley. Other presentations were: “Journey of Gladius,” a real story of the Roman Gladiators; “Multiplying Integers-Math Racing” and a game titled “Space Adventures,” that dealt with science and astronomy. View all the photos from the day here.

To close, there was one consistent theme across both APAC and Silicon Valley – it’s the need to provide our educators with the resources, training, and tools to take real advantage of these social, cloud, and device technologies. So much more is needed here. We’re getting started in a lot of cool ways with the Adobe Education Exchange and welcome your ideas and feedback on how we can do a better job. Reach me at @jon_perera on Twitter!

1:05 PM Permalink

Adobe Design Achievement Awards: Create Your Wings and Fly!

After 12 years, I hope many of you are familiar with Adobe Design Achievement Awards (ADAA), a prestigious competition open to all individuals 18 years of age or older who are students or faculty in an accredited institution of higher education. While the qualification parameters for the ADAA are specific, we recognize that there are many budding designers who would welcome the opportunity to be creative and participate in some way.  So this year, we’re adding something new — the Adobe Awards Wings mobile application.  Anyone can download this new app, show some creativity, and have some fun while supporting the ADAA.

It’s simple — just download the Adobe Awards Wings app from Google Play and/or the App Store.  Once you’ve downloaded the app, sign in to Facebook, and wings will appear on your photo screen.  Use an existing photo or take a new photo and adjust the wings to fit the image. 

The photo will appear on your personal Facebook wall as well as the ADAA Facebook Wings Gallery tab.  Well-liked photos will also appear in special tweets @adobeawards and the most outstanding will be displayed on the ADAA Facebook Timeline cover. 

If the wings app inspires you,  don’t be shy! Entries for the 12th annual ADAA are being accepted until  5pm (PDT) on June 22, 2012. For more information on submitting entries, ADAA prizes and competition rules, visit adobeawards.com.

What are you waiting for?  Unleash your creativity!  Let it fly!

9:21 AM Permalink