By Joseph Labrecque

Created

January 16, 2013

I announced a few days back on my personal blog that I am speaking on Edge Animate at Adobe MAX this year. Also included in that post is a quick, 30-second video ad for the session. For those who are unaware, Adobe actually solicits these videos from speakers as part of the speaker tasks and have done so for at least three years now. It is an optional task and I’ve never bothered to build one out in previous years but thought it might be fun to actually do it this time.

I prepared for a lengthy process of planning, recording, editing, compositing, and all the turmoil that normally comes with a project like this. I figured that I might be able to get it done in 3 or 4 days. Using Photoshop, Premiere Pro, Audition, and After Effects… I was able to do it all in less than 2 hours.

BTW: Happy 20th, After Effects!

So… what did I need to do to get all of this together?

Initial Assets on hand:

  1. Static session info panel built in Photoshop
  2. Soundtrack already created in Sonar X2 Producer for another project
  3. The Edge Animate logo

 

What I need to build:

  1. Build up the assets into a nice, 30 second motion video composition
  2. Record and master the voiceover track
  3. Integrate the After Effects composition, VO and BG tracks, and add company branding

 

The first thing I needed to do was build the core of the ad, which is based upon the Edge Animate logo. I basically plopped the logo in the center of the screen and then had it scale smoothly from far away up until the frame was entirely filled. Upon filling the frame, I employed a glow and burn effect to remove the logo and reveal the session information. Finally, I added some fractal background animation upon a solid fill behind everything whose colors were sampled from the Edge Animate logo. This composition is dynamically linked to Premiere Pro so I didn’t even have to render it!
aftereffects

In Audition, I set about recording the voiceover track and performing some mastering upon it so I wouldn’t have to fiddle with it at all in Premiere Pro. I’ve never had a good time playing with audio in Premiere Pro directly. Incidentally, Jason Levine has an excellent video tutorial on using Audition to generate broadcast-safe audio tracks.
audition

The final step is to glue it all together in Premiere Pro. The After Effects comp was already present via the excellent dynamic link functionality present in the Creative Suite video production apps but I wanted to add the logo for my company, Fractured Vision Media, LLC, to the tail. It’s also simple to throw in some dissolves so that it all flows nicely. All I needed to do then was drop in the two audio tracks and trim the background to the length of the sequence. Done.
premierepro

The result is included below. It took barely two hours to create and get up on YouTube and I think it gets the message across quite well. Cannot imagine doing this in any other toolset so quickly!