Posts tagged "Adobe MAX"

January 16, 2013

Building a 30-second Adobe MAX Session Ad with Creative Suite

I announced a few days back on my personal blog that I am speaking on Edge Animate at Adobe MAX this year. Also included in that post is a quick, 30-second video ad for the session. For those who are unaware, Adobe actually solicits these videos from speakers as part of the speaker tasks and have done so for at least three years now. It is an optional task and I’ve never bothered to build one out in previous years but thought it might be fun to actually do it this time.

I prepared for a lengthy process of planning, recording, editing, compositing, and all the turmoil that normally comes with a project like this. I figured that I might be able to get it done in 3 or 4 days. Using Photoshop, Premiere Pro, Audition, and After Effects… I was able to do it all in less than 2 hours.

BTW: Happy 20th, After Effects!

So… what did I need to do to get all of this together?

Initial Assets on hand:

  1. Static session info panel built in Photoshop
  2. Soundtrack already created in Sonar X2 Producer for another project
  3. The Edge Animate logo

 

What I need to build:

  1. Build up the assets into a nice, 30 second motion video composition
  2. Record and master the voiceover track
  3. Integrate the After Effects composition, VO and BG tracks, and add company branding

 

The first thing I needed to do was build the core of the ad, which is based upon the Edge Animate logo. I basically plopped the logo in the center of the screen and then had it scale smoothly from far away up until the frame was entirely filled. Upon filling the frame, I employed a glow and burn effect to remove the logo and reveal the session information. Finally, I added some fractal background animation upon a solid fill behind everything whose colors were sampled from the Edge Animate logo. This composition is dynamically linked to Premiere Pro so I didn’t even have to render it!
aftereffects

In Audition, I set about recording the voiceover track and performing some mastering upon it so I wouldn’t have to fiddle with it at all in Premiere Pro. I’ve never had a good time playing with audio in Premiere Pro directly. Incidentally, Jason Levine has an excellent video tutorial on using Audition to generate broadcast-safe audio tracks.
audition

The final step is to glue it all together in Premiere Pro. The After Effects comp was already present via the excellent dynamic link functionality present in the Creative Suite video production apps but I wanted to add the logo for my company, Fractured Vision Media, LLC, to the tail. It’s also simple to throw in some dissolves so that it all flows nicely. All I needed to do then was drop in the two audio tracks and trim the background to the length of the sequence. Done.
premierepro

The result is included below. It took barely two hours to create and get up on YouTube and I think it gets the message across quite well. Cannot imagine doing this in any other toolset so quickly!

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September 19, 2010

Adobe MAX Unawards: Featuring a Few AEL Recipients!

For the past two years, Serge Jespers (@sjespers) has developed a widget to draw attention to the upcoming Adobe MAX conference that involves both video and community collaboration. Last year’s widget allowed users to post a short message on why one would want to attend MAX. This year’s widget allows users to record acceptance speeches for MAX Unawards and the whole process behind it is a great read!

So… we have a few Adobe Education Leaders who have received MAX Unawards! These are listed below and I encourage other AELs to submit and be added here…


Tom Green (@TomGreen) won the award for ‘Crustiest Tutorialist Of The Year


Joseph Labrecque (@JosephLabrecque) won the award for ‘Most Frustrated AIR Developer

David Egbert (@DaveEgbert) won the award for ‘Best Un Acceptance Speech

Think you deserve an Adobe MAX Unaward? You probably do – give it a shot!

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September 14, 2010

Education Summit at Adobe MAX

Sunday, October 24 – Education Summit at MAX – Los Angeles Convention Center

If you are involved in education and will be attending Adobe MAX this year, I highly encourage you to check out the full education rundown and especially the preconference Education Summit!

Registration is reduced significantly for students and educators!


As an aside, I’ll be speaking on OSMF! Check out the full agenda!

Open Source Media Framework for Education
Joseph Labrecque, Senior Multimedia Application Developer, University of Denver

Whether your institution provides progressive video streams over simple HTTP or leverages the full streaming power of Adobe Flash Media Server, when deciding how to implement playback, the Open Source Media Framework (OSMF) is clearly one of the best choices available. Join Joseph Labrecque as he provides a brief overview of OSMF and demonstrates a range of customization options for developing media playback clients within the framework for educational needs. This presentation covers both functional concerns and custom skinning mechanisms to implement your institution’s unique branding requirements.

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