I wrote this last Thursday on my flight home from MAX. My head is full (as was my belly this past week–thanks, Adobe, for great food and beverages to go with great content). As usual, there were great sessions and keynotes and a few surprises. And the Black Keys! Here’s a rundown on this educator’s experience and perspective on the Creativity Conference. (This will be a three-part blog, focused on this instructor’s take on the social direction of the products, the much-discussed subscription issue and, finally, the promise of a healthy but quickly-growing web/mobile strategy and delivery.)
Part 1- Social-ly Expansive: Adobe goes social media big time
The social media theme of the conference started to become apparent when attending a session on the Adobe Exchange on Sunday. The old exchange has become a train wreck, or at least it had for me as a web, mobile and Flash girl. Instead of trying to clean it up, Adobe is redoing the entire exchange and encouraging more user content and plugin development. I had never considered contributing to the Exchange, but the three entry points—via Extension Builder 2.1 (3 is coming this spring), Configurator 3 for custom panels in Photoshop and InDesign and the Adobe Exchange Packager—there should be an entry point for almost any designer or developer to submit. And as educators, it gives our students a new possible (and possibly financially beneficial) outlet for their content and development. And the social media aspect of the new Exchange will let you vote up or down products so the good stuff should rise to the top.
Of course, the push to the Cloud also is incredibly social. File sharing and collaboration will be much easier for teams. I’m excited to see how my students will use the Cloud since most Media Informatics courses have team projects. I’m considering how I can require groups within the Crowd. I think the chief benefit here from the instructor’s perspective is to be included in those Cloud collaborations. I’ll be able to see what’s going on. I won’t have to rely on student reports, I’ll be able to see who procrastinates and who contributes what to the project as well as the process itself. For that, I’m very excited.
Of course, the other social aspect of the Cloud is the inclusion of Behance. After watching the keynote online from NKU, students have Facebooked me to say they signed up for their account and “know what they’re going to do this summer”.