Today, Macromedia released an updated installer for Shockwave Player 10.1. This change only affects U.S. Windows Internet Explorer users, who have the Yahoo! Toolbar already installed. No changes have been made to the Shockwave Player itself, only the installer has changed to include the following:
• The Shockwave Player installer will offer the WeatherBug desktop weather application to U.S. Windows Internet Explorer users who have the Yahoo! toolbar already installed. Those who do not wish to take advantage of WeatherBug can opt-out of the offer. Users will not receive more than one third-party offer during the Shockwave Player installation process.
• The Shockwave Player installer has been optimized to only download the bits needed for the user’s installation. For example, users who already have Yahoo! Toolbar will not download the toolbar installer component as part of the Shockwave Player installer.
Partnerships, such as Yahoo! and WeatherBug, have been part of a larger effort to increase the visibility and resources dedicated to Shockwave Player. To recap some of the 2004 activities:
• We welcomed a new product manager to the product team to reinvigorate marketing attention and activities around Shockwave Player.
• Since June, we have seen an average of two Shockwave content sites per month selected as a Macromedia Site of the Day. We also published three new case studies, and created a special U.S. Presidential election-related content section on the player product page.
• An RFP was put out to the lists, inviting developers to submit proposals for U.S. Presidential election-themed content. Macromedia funded the development of “Battle of the Bull,” by Chuck Neal (MediaMacros, Inc.) and Dean Utian (Multimedia Creative). The content was spotlighted on macromedia.com, as well as AtomShockwave’s “Mock the Vote” election spotlight (http://atomfilms.shockwave.com/af/content/battlebull). The game currently enjoys a 4 of 5 star rating.
• The team released version 10.1 of the player, which included several changes that benefit the developer community. The player download size was cut in half, which dramatically increased successful installations of the Shockwave Player. We also streamlined the player registration process by removing several dialogs, and we worked with shockwave.com to redesign and update the final installation confirmation window.
• Although it is less visible, the player download backend and reporting systems were updated resulting in an improved user experience. For example, all installer files and Xtras are now hosted by Speedera, increasing the quality of service of the player download and install experience for users around the world. Additionally, the updated reporting systems and more consistent monitoring allow us to catch and address issues quickly.
Shockwave Player is an important part of the Macromedia product line, and we recognize that it is an important part of your business. In addition to the free player, Macromedia continues to offer various licensing options to fit the needs of its developers. Developers who wish to distribute the Shockwave Player over corporate or educational intranets, or with fixed media such as CD-ROMs, DVD-ROMs, or software applications, can visit the player licensing page at: http://www.macromedia.com/software/shockwaveplayer/licensing/.
The licensed player does not include any third-party offers, and is available free of charge. Macromedia also offers limited paid license options for custom installation experiences. If you are interested in discussing alternate installation experiences for your company or projects, please contact Emmy Huang directly (firstname.lastname@example.org).The link to the FAQ below provides more information about this release.