It’s Valentine’s Day, so that can only mean one thing. No, not bunches of red roses, Hallmark cards or over-sized cuddly toys – the start of Mobile World Congress.
The mobile industry’s annual conference kicks off today in Barcelona and this year, more that ever, looks set to be a pivotal week in defining the direction of the wireless sector.
As ever Adobe will have a strong presence at the show and from a communications perspective will make a number of important news announcements.
Firstly, Adobe is delighted to announce that it strengthening the quality and breadth of the online digital publishers utilising Adobe’s Digital Publishing Suite tools. Some of these household names now include Condé Nast, Dennis Publishing, Martha Stewart Living Omnimedia and National Geographic – they are all leveraging Adobe to create and distribute their iconic and influential titles on Android tablets. Full details of this story available here.
But the bigger story for Enterprise when it comes to mobile is the sheer growth and influence of Flash and AIR on mobile devices. The proliferation of Adobe’s platforms on mobile is impressive – A few stats:
- Developers and content publishers can now deploy AIR apps to more than 84 million smartphones and tablets running Android and iOS
- Thousand’s of AIR applications have been created and made available on Android Market and Apple’s App Store
- More than 20 million smartphones were shipped or upgraded with Flash Player 10.1 in the first six months following the launch
- For 2011, the company expects Flash Player to be installed on more than 132 million smartphones worldwide
For the Enterprise this means that Rich Internet Applications (RIAs) can be a reality across multiple devices – from the desktop, to smartphone to other mobile devices. At the end of last year Adobe launched LiveCycle ES2.5, with key developments for the enablement of RIAs on mobile. Seamless access to business data as well interactivity with content will improve business performance as well as productivity and efficiency. You can read more about LiveCycle ES2.5 for mobile here and be sure to follow Adobe at MWC 2011 through our blog and Twitter @AdobeUK and @AdobeEnterprise.