Last month saw Adobe host MAX 2010, the biggest event in the Adobe calendar. Amongst the thousands of attendees, lucky delegates saw Martha Stewart discussing the future of digital publishing, US indie rock band The Bravery performing at the closing party and even an appearance from star of the big screen William Shater, who added an extra dimension of Hollywood class to the proceedings.
But amidst the glitz and glamour there was serious business to be done. MAX brings together designers, developers and business leaders from across the world – it’s a chance to talk a bit about what Adobe is doing and showcase some of our solutions and new technology but importantly it provides a forum for delegates to discuss what they are creating and how their work is shaping the future of digital content and services.
Proceedings were kicked-off on the first day with a keynote presentation from Adobe CTO Kevin Lynch. Kevin set the seen for what was certainly a key theme through-out the conference – delivering multiscreen experiences. This is an incredibly important topic at the moment and an area in which Adobe has a long history of solving cross-platform challenges. Adobe is now helping to clear a path through the platform and standards fragmentation of the multiscreen world, enabling organisations to deliver content, applications and services across desktops, smart phones, tablets and TVs.
You can watch the full key note from Kevin via the video below. This also includes a behind the scenes look at MAX and some very cool simultaneous live DJ’ing and coding.
Enterprise technology certainly played a major part at MAX this year, not least with the launch of Adobe LiveCycle Enterprise Suite 2.5 . This latest version of Adobe’s enterprise solution chimed appropriately with the wider theme of multiscreen technology and will go some way to improving customer experiences across multiple screens.
Adobe LiveCycle Mobile ES2 extends process management, data capture, and content services to mobile devices, providing true enterprise mobility. It easily integrates with back-end systems and enables intuitive mobile experiences for Android, Blackberry, iPhone and Windows Mobile devices.
Alongside this, a series of ‘Solution Accelerators’ are designed to enable organisations to more quickly develop new customer-facing applications and services. We’ve also made it easier for organisations to embed real-time interaction – chat, voice, video, screen and application sharing – into these services.
A core element of LiveCycle is the ability to extend existing business processes to the point of customer interaction via the ubiquitous Adobe® Flash® Platform, including the Flash Player and standalone AIR runtime, and Adobe® Reader®.
With Adobe AIR, developers are able to use familiar tools including Adobe Flash® Professional CS5, Adobe Flash Builder™ and Flex to build rich standalone applications. Thanks to the launch last week of Adobe AIR 2.5, AIR now supports smartphones and tablets based on BlackBerry® Tablet OS, Android™, iOS, and desktops including Windows®, Macintosh and Linux® operating systems. This means that the 3 million Flash developers worldwide can now build a single application and easily deploy it across multiple application stores and devices.
In other MAX enterprise news, it was also very pleasing to see that today Adobe’s hard work within business process management (BPM) was recognised. In the Gartner Magic Quadrant for Business Process Management Suites Adobe received a significant positioning placed in the “Leaders” category. Adobe’s focus on delivering intuitive processes across Web and mobile touch points is helping to transform the quality of customer experience and is something we are very proud of..
Commenting on the report vice president and general manager of LiveCycle, Adobe Kumar Vora said: “Our user-centric approach to BPM enables organizations to improve service by automating and increasing visibility into customer-facing processes, achieving significant ROI.”