This week has been a busy one for us here at Adobe as you may have seen that we announced a significant milestone in our customer experience management (CEM) platform, notably the arrival of our new web experience management (WEM) solution. The ability to truly deliver a multi-channel experience, integrating mobile, social communities, is now a reality for the digital enterprise.
Why we see this important is in today’s world is because marketers need to get into the mindset that a good customer experience correlates to customer loyalty and resulting in increased sales. With consumers researching and buying using multiple channels, often blending paths for a single purchase, the smart marketer has been faced with a real conundrum. They need to have the ingredients for a successful web experience strategy across all consumer touch points.
Enterprises online need to be able to deliver localised and relevant content for targeted multi-channel campaigns if they are to remain competitive. It’s because of this need to join the dots of digital content that we have reinforced our position in the Web Experience Management market.
Check out the short video from Kevin Cochrane below that goes into a little more detail on what web experience management means for business and we’d love to hear what you think.