Creative Camp SXSW 2012

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Adobe Creative Camp at SXSW 2012
Monday March 12, 9:30 am – 8:00 pm
Radisson Hotel, Town Lake Ballroom


Paul TraniThe Future of
HTML5 Motion Design

9:30 – 10:30 am
Presenter: Paul Trani

HTML5 and CSS3 are hot, driven by an explosion of new, Internet connected devices. While they offer many new features that should allow you to do the types of things that you previously did in Flash, actually making it happen is really hard. Until now.

Adobe Evangelist Paul Trani will give you a first-hand look at Adobe Edge, which is designed to save you time while creating beautiful motion and interactive content for the Web.
Add to your SXSW Schedule ~ Session hashtag #SXAdobeEdge
Radisson Hotel, Town Lake Ballroom

Bruce BowmanBoost your Mobile Workflow with Adobe’s Newest Product
11:00 am – Noon
Presenters: Bruce Bowman and Greg Rewis

It’s here! We introduced a new product on Adobe Labs this week – Adobe Shadow – a new inspection and preview tool allowing front-end web developers and designers to work faster by streamlining the preview process, making it easier to customize websites for mobile devices.

Come and see the live demo and check it out yourself! Download Adobe Shadow here.
Add to your SXSW Schedule ~ Session hashtag #SXworkflow
Radisson Hotel, Town Lake Ballroom

Jacob Surber“The Page is Dead.”
Responding to the Responsive Web

12:30 – 1:30 pm
Presenter: Jacob Surber


Responsive Web design is changing the definition of a “page,” as it aims to address the growing variety of device form factors and locations where content is consumed. Additionally, as the Web evolves, rules and limitations must be better understood in order to create truly unique content. This session will focus on design philosophy and development techniques to create and adapt your content for maximum impact, regardless of where and how it is consumed.

Topics will include: Proper elements for the proper content • Design for context • Adapt your UI and adapt your content • Design with ratios vs. design with pixels • Know the limitations • Designing with limitations • Let the limitations set you free.
Add to your SXSW Schedule ~ Session hashtag #SXDesignUX
Radisson Hotel, Town Lake Ballroom

Expanding Our Intelligence
Without Limit

2:00 – 3:00 pm
Ray Kurzweil and Lev Grossman

SXSW Keynote: Legendary visionary Ray Kurzweil will join writer Lev Grossman from TIME Magazine for a mind-expanding keynote conversation about our future.

Keynote will be livestreamed to the Radisson from the Austin Convention Center.
Radisson Hotel, Town Lake Ballroom

Paul TraniDemystifying Devices: Understanding the Future of the Web and Apps
3:30 – 4:30 pm
Presenter: Paul Trani

Part of being a great Web designer is understanding the medium you are designing for, recognizing its weaknesses and pushing its strengths. Understanding this balance as we are thrust into the world of mobile and “progressive enhancement” will go a long way in making you a success.

In this session, Adobe Evangelist Paul Trani will demystify the technology alphabet soup of CSS, HTML5, jQuery Mobile, PhoneGap, TypeKit and Sencha Touch so you can boldly execute on your next project (or at least sound really smart in meetings).
Add to your SXSW Schedule ~ Session hashtag #SXdevices
Radisson Hotel, Town Lake Ballroom

Adam BroadwayBuilding online businesses with Adobe Business Catalyst and Dreamweaver CS5.5
5:00 – 6:00 pm
Presenter: Adam Broadway

Learn how Adobe’s Business Catalyst unified platform and Dreamweaver CS5.5 can propel you to build everything from powerful online stores to beautiful brochure-ware sites to lead generation mini-sites without back-end coding.

Through this session, you’ll learn how to: Create a fully featured Web site in minutes • Manage an intuitive, flexible content management • Integrate social Media in a click • Add database-driven content without the need for coding • Build and customize Web forms for capturing customer leads • Generate reports on site performance and customer activity.
Add to your SXSW Schedule ~ Session hashtag #SXCatalyst
Radisson Hotel, Town Lake Ballroom

After Hours party
with Adobe Evangelists

6:30 – 8:00 pm

Follow our social channels for information on how to RSVP to the After Hours party.

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  Radisson Town Lake, 0.3 miles from the Austin Convention Center.

Besides the Adobe Creative Camp Day, take a look at the additional Adobe SXSW 2012 sessions.