Adobe Creative Camp at SXSW 2012
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HTML5 and CSS3 are hot, driven by an explosion of new, Internet connected devices. While they offer many new features that should allow you to do the types of things that you previously did in Flash, actually making it happen is really hard. Until now. Adobe Evangelist Paul Trani will give you a first-hand look at Adobe Edge, which is designed to save you time while creating beautiful motion and interactive content for the Web. |
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It’s here! We introduced a new product on Adobe Labs this week – Adobe Shadow – a new inspection and preview tool allowing front-end web developers and designers to work faster by streamlining the preview process, making it easier to customize websites for mobile devices. Come and see the live demo and check it out yourself! Download Adobe Shadow here. |
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Responsive Web design is changing the definition of a “page,” as it aims to address the growing variety of device form factors and locations where content is consumed. Additionally, as the Web evolves, rules and limitations must be better understood in order to create truly unique content. This session will focus on design philosophy and development techniques to create and adapt your content for maximum impact, regardless of where and how it is consumed. Topics will include: Proper elements for the proper content • Design for context • Adapt your UI and adapt your content • Design with ratios vs. design with pixels • Know the limitations • Designing with limitations • Let the limitations set you free. |
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Expanding Our Intelligence |
SXSW Keynote: Legendary visionary Ray Kurzweil will join writer Lev Grossman from TIME Magazine for a mind-expanding keynote conversation about our future. Keynote will be livestreamed to the Radisson from the Austin Convention Center. |
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Part of being a great Web designer is understanding the medium you are designing for, recognizing its weaknesses and pushing its strengths. Understanding this balance as we are thrust into the world of mobile and “progressive enhancement” will go a long way in making you a success. In this session, Adobe Evangelist Paul Trani will demystify the technology alphabet soup of CSS, HTML5, jQuery Mobile, PhoneGap, TypeKit and Sencha Touch so you can boldly execute on your next project (or at least sound really smart in meetings). |
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Learn how Adobe’s Business Catalyst unified platform and Dreamweaver CS5.5 can propel you to build everything from powerful online stores to beautiful brochure-ware sites to lead generation mini-sites without back-end coding. Through this session, you’ll learn how to: Create a fully featured Web site in minutes • Manage an intuitive, flexible content management • Integrate social Media in a click • Add database-driven content without the need for coding • Build and customize Web forms for capturing customer leads • Generate reports on site performance and customer activity. |
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After Hours party |
Follow our social channels for information on how to RSVP to the After Hours party. |
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Follow Us! Follow our Adobe SXSW Twitter account for latest Creative Camp Updates @AdobeSXSW Like our Adobe SXSW Facebook page Facebook.com/AdobeSXSW Add our Google+ page to your Circles to participate in the different Adobe SXSW Google+ Hangouts Follow our Austin SXSW Foursquare check-ins Foursquare.com/AdobeSXSW |
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| Radisson Town Lake, 0.3 miles from the Austin Convention Center. | |
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Besides the Adobe Creative Camp Day, take a look at the additional Adobe SXSW 2012 sessions. |
The Future of
Boost your Mobile Workflow with Adobe’s Newest Product
“The Page is Dead.”
Building online businesses with Adobe Business Catalyst and Dreamweaver CS5.5