Comments WCM Leadership
On Nov. 10, Gartner, Inc. positioned Adobe in the Leaders Quadrant of its 2011 “Magic Quadrant for Web Content Management” research report (see our press release here). Our completeness of vision and ability to execute were noted by the firm, which looked at 20 different vendors for the report. From an Adobe perspective, the research centered on CQ5, now part of our Web Experience Management (WEM) solution.
The evaluation criteria for a vendor’s ability to execute included product/service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience, and operations. Criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering strategy, business model, vertical/industry strategy, innovation, and geographic strategy. We believe this recognition, combined with our previous placement as a Leader in “The Forrester Wave™: Web Content Management For Online Customer Experience, Q3 ’11”, is strong confirmation of our overall WEM and Digital Marketing vision.
At Adobe, we believe Web Content Management plays a crucial role as part of a larger digital marketing strategy for engaging and serving customers. Take, for example, world leader in anti-aging products, Nu Skin.
After experiencing tremendous growth, Nu Skin is now active in 52 markets across Asia, the Americas, and Europe. As a result, the company’s marketing and IT teams have to manage more than 50 websites, with most available in at least two languages, to present local distributors and their customers with comprehensive overviews of the products available in their regions. Using our WEM solution, Nu Skin is able to manage more than 4,500 online product pages and eight web properties along with 350GB of assets. The company pulled off a complete redesign of its European websites three times faster than prior to working with us, and has reduced content localization from weeks to minutes. You can check out the details in this video.
It’s this kind of result that can lead to accolades from customers and industry. But, of course, it doesn’t happen in a vacuum or overnight. As I’ve written here before, I’m incredibly proud of my Adobe colleagues who work tirelessly to perfect our offering and its various integration points, ensuring customer and partner success every time. Wherever you are, take a moment to reflect on how far we’ve come and how we’re changing the way people do business. And to our customers, I encourage you to check out the full Gartner report and to stay in touch to continue the conversation.
-Kevin Cochrane (@kevinc2003), vice president, Product Strategy and Solution Marketing, Adobe
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.