For more than 40 years, the Robert Wood John­son Foun­da­tion (RWJF) has worked to improve the health of all Amer­i­cans through pub­lic pol­icy, action, and change. Look­ing for a way to enhance its web pres­ence through a dynamic, eas­ily man­aged web­site, RWJF engaged the ser­vices of Velir, a full-service web design and devel­op­ment agency—which turned to Adobe CQ, part of the Adobe Mar­ket­ing Cloud, to meet the web­site challenges.

Mark Gre­gor, Velir’s CEO, says, “We are proud of our part­ner­ship with the Robert Wood John­son Foun­da­tion and wanted to make use of a full range of inno­v­a­tive web tech­nolo­gies to deliver engag­ing vis­i­tor expe­ri­ences, while sim­pli­fy­ing con­tent cre­ation for the Foundation’s staff and partners.”

RWJF wanted a way for its con­tent con­trib­u­tors to eas­ily cre­ate con­tent, includ­ing text posts, video con­tent, and social media exchanges while main­tain­ing a con­sis­tent, high-quality brand pres­ence. Adobe CQ sim­pli­fied con­tent cre­ation and pub­lish­ing with drag-and-drop page com­po­si­tion and easy ways to inte­grate cus­tomized news and social media feeds into branded templates.

The project resulted in a clean, mod­ern design for RWJF’s web­site. Pre­vi­ously, much of the infor­ma­tion from RWJF came in the form of lengthy, document-based reports. Now, con­trib­u­tors can use 40 inter­change­able com­po­nents to cre­ate unique web lay­outs, feeds, and data visu­al­iza­tions to con­vey ideas and infor­ma­tion in new ways. With more dynamic con­tent, web traf­fic has grown to 35,000 unique daily visitors.

Hope Wood­head, senior direc­tor of com­mu­ni­ca­tions at RWJF, says, “Our improved web pres­ence gives us a new set of tools to deliver valu­able con­tent into the hands of those who can help cre­ate the social change we are look­ing to achieve.”

To learn more, check out Robert Wood John­son Foundation’s full story here.