When the New Mex­ico Depart­ment of Trans­porta­tion (NMDOT) saw the con­ges­tion, road­blocks, bot­tle­necks, and unnec­es­sary detours on its Web­site, it chose Adobe Expe­ri­ence Man­ager, part of the Adobe Mar­ket­ing Cloud, to map out a new solution.

After eight years, the exist­ing site had grown to an unman­age­able 800+ pages. Site vis­i­tors had dif­fi­culty find­ing infor­ma­tion, and the site’s man­agers had dif­fi­culty ensur­ing the qual­ity and avail­abil­ity of cur­rent con­tent. By choos­ing Adobe Expe­ri­ence Man­ager and Adobe CQ, the NMDOT team real­ized it could offer site vis­i­tors a cleaner, sim­pler, easier-to-use expe­ri­ence and deliver them to a vari­ety of devices.

Jeff Wood­man, Web devel­op­ment lead at NMDOT, says, “Adobe Expe­ri­ence Man­ager gave us a strong foun­da­tion for meet­ing our Web pub­lish­ing needs today and in the future as we start to think about deliv­er­ing con­tent on more mobile devices and build­ing social communities.”

New Mex­ico became the first state Depart­ment of Trans­porta­tion to imple­ment Adobe Expe­ri­ence Man­ager, includ­ing Adobe CQ Web Con­tent Man­age­ment and Adobe CQ Dig­i­tal Asset Man­age­ment. Design and imple­men­ta­tion of the new site took only six months, partly due to the easy inte­gra­tion of Adobe’s soft­ware with the department’s exist­ing tech­nol­ogy. The num­ber of Web­pages was trimmed to just 72, which increased the qual­ity and nav­i­ga­bil­ity of the site, and improved cus­tomer sat­is­fac­tion both inside and out­side NMDOT.

Site vis­i­tors can now find infor­ma­tion with just one or two clicks, while with the old sys­tem, the same search might have taken seven or more clicks,” says Bruce Oake­ley, NMDOT IT Infor­ma­tion Sys­tems manager.

The depart­ment worked closely with Adobe part­ners, includ­ing train­ing spe­cial­ists, so staff could rapidly learn to use Adobe Expe­ri­ence Man­ager and begin pub­lish­ing when the new sys­tem went live. More than two dozen authors can now quickly cre­ate and pre­view con­tent to see how it will appear on Web pages, speed­ing up the pub­lish­ing process. Plus, NMDOT is using capa­bil­i­ties within Adobe Expe­ri­ence Man­ager to help it com­ply with the state’s Elec­tronic and Infor­ma­tion Acces­si­bil­ity Stan­dards (sec­tion 508).

Check out NMDOT’s full story here.