With the Inter­net plac­ing infor­ma­tion at con­sumers’ fin­ger­tips, life sci­ences leader, Royal DSM, knows its web pres­ence is key to deliv­er­ing com­pany and prod­uct infor­ma­tion to poten­tial cus­tomers. When the com­pany decided to rebrand its web­site and other dig­i­tal chan­nels, the DSM mar­ket­ing team turned to Adobe Expe­ri­ence Man­ager and Adobe CQ, part of the Adobe Mar­ket­ing Cloud, to bet­ter engage cus­tomers through enhanced web expe­ri­ences deliv­ered across devices.

Marco Jon­gen, direc­tor of inte­grated web and appli­ca­tion ser­vices at DSM, says, “Adobe CQ is more than a web con­tent author­ing sys­tem for us—it is an essen­tial busi­ness tool that makes it pos­si­ble for sales and mar­ket­ing to con­tribute more value to the entire organization.”

With Adobe CQ pro­vid­ing easy meth­ods of cre­at­ing and pub­lish­ing web con­tent and dig­i­tal assets, dozens of DSM man­agers from around the world can author and pub­lish con­tent with­out the need for tech­ni­cal train­ing. Pre­vi­ously, updat­ing web con­tent was a lengthy process that involved coor­di­nat­ing with web and IT teams. Now, by reusing branded con­tent and tem­plates in Adobe CQ, man­agers can update pages on their own. The change dra­mat­i­cally short­ened update cycle time from days to only hours.

To learn more, check out Royal DSM’s full story here.