With the Inter­net plac­ing infor­ma­tion at con­sumers’ fin­ger­tips, life sci­ences leader, Roy­al DSM, knows its web pres­ence is key to deliv­er­ing com­pa­ny and prod­uct infor­ma­tion to poten­tial cus­tomers. When the com­pa­ny decid­ed to rebrand its web­site and oth­er dig­i­tal chan­nels, the DSM mar­ket­ing team turned to Adobe Expe­ri­ence Man­ag­er and Adobe CQ, part of the Adobe Mar­ket­ing Cloud, to bet­ter engage cus­tomers through enhanced web expe­ri­ences deliv­ered across devices.

Mar­co Jon­gen, direc­tor of inte­grat­ed web and appli­ca­tion ser­vices at DSM, says, “Adobe CQ is more than a web con­tent author­ing sys­tem for us—it is an essen­tial busi­ness tool that makes it pos­si­ble for sales and mar­ket­ing to con­tribute more val­ue to the entire orga­ni­za­tion.”

With Adobe CQ pro­vid­ing easy meth­ods of cre­at­ing and pub­lish­ing web con­tent and dig­i­tal assets, dozens of DSM man­agers from around the world can author and pub­lish con­tent with­out the need for tech­ni­cal train­ing. Pre­vi­ous­ly, updat­ing web con­tent was a lengthy process that involved coor­di­nat­ing with web and IT teams. Now, by reusing brand­ed con­tent and tem­plates in Adobe CQ, man­agers can update pages on their own. The change dra­mat­i­cal­ly short­ened update cycle time from days to only hours.

To learn more, check out Roy­al DSM’s full sto­ry here.