Our own employ­ees and approved ven­dors use Adobe Mar­ket­ing Hub to obtain logos, email sig­na­tures, cor­po­rate tem­plates, and other con­tent for projects. But inad­e­quate meta­data and search capa­bil­i­ties often meant man­u­ally brows­ing through file trees, redun­dant work efforts, and an increased risk of using unau­tho­rized content.

When our col­leagues needed a more reli­able, cen­tral­ized dig­i­tal asset man­age­ment sys­tem, well, they found it using our solu­tion. With Adobe Expe­ri­ence Man­ager Dig­i­tal Asset Man­age­ment, part of Adobe Mar­ket­ing Cloud, con­tent devel­op­ers can now effi­ciently cre­ate and upload thou­sands of assets with stream­lined asset tag­ging, includ­ing auto­mated meta­data entry.

Mar­jorie McGo­ni­gal, senior prod­uct man­ager, Mar­ket­ing Insights and Oper­a­tions at Adobe, says, “When con­tent cre­ators upload new assets to the Mar­ket­ing Hub, Adobe Expe­ri­ence Man­ager tem­plates can instantly pre­pop­u­late meta­data fields based on the file and upload folder. Pre­pop­u­la­tion can greatly speed tag­ging for con­tent pub­lish­ers, accel­er­at­ing upload­ing for some users by as much as 30%.”

Detailed meta­data also improves search­a­bil­ity. Users can search for con­tent by prod­uct, type or other cri­te­ria through a sim­pli­fied user interface.

Adobe Expe­ri­ence Man­ager elim­i­nates the chal­lenges asso­ci­ated with enforc­ing brand guide­lines, too. Now, when users access con­tent in the Mar­ket­ing Hub, they are required to accept usage terms before down­loads. By track­ing down­loads and accep­tance of usage restric­tions, we’re bet­ter able to man­age accountability.

Check out our full story here.