The world’s largest inter­na­tional cable oper­a­tor clearly under­stands that the qual­ity and depth of dig­i­tal expe­ri­ences directly affects cus­tomer sat­is­fac­tion. That’s why Lib­erty Global uses Adobe Mar­ket­ing Cloud.

The company’s old web­sites pro­vided access to basic ser­vices and infor­ma­tion. Unfor­tu­nately, the con­tent man­age­ment sys­tem Lib­erty Global built in-house couldn’t ade­quately sup­port increas­ing cus­tomer ser­vice demands or the need to gen­er­ate new busi­ness oppor­tu­ni­ties online.

To cre­ate and deliver dynamic dig­i­tal con­tent across devices, Lib­erty Global chose Adobe Expe­ri­ence Man­ager. Its web con­tent man­age­ment and dig­i­tal asset man­age­ment capa­bil­i­ties helped Lib­erty Global build once and use every­where. The company’s first new web­site using Adobe solu­tions was cre­ated in Ger­many and took six months to build—new expe­ri­ences could be built even faster.

By reusing the com­po­nents and tem­plates in Adobe Expe­ri­ence Man­ager, we built web­sites con­tain­ing more than a thou­sand pages for our Swiss oper­a­tion in only eight weeks,” says Mor­gan Evans, Direc­tor Online at Lib­erty Global.

Adobe Expe­ri­ence Man­ager inte­grates smoothly with other Adobe Mar­ket­ing Cloud solu­tions, includ­ing Adobe Ana­lyt­ics and Adobe Tar­get. Adobe solu­tions pro­vide solid ana­lyt­ics across chan­nels that help Lib­erty Global con­tin­u­ously mea­sure, ana­lyze, and opti­mize per­for­mance across its websites.

For the com­pany, the returns from opti­miza­tion have been strong. For exam­ple, opti­miz­ing call-to-action but­tons on the prod­uct page pro­duced a 23% increase in clicks,” says Evans. “By using Adobe Mar­ket­ing Cloud to opti­mize our web­sites, we are able to more read­ily take advan­tage of oppor­tu­ni­ties and trends we see in the mar­ket­place in order to improve cus­tomer engagement.”

Learn more about Lib­erty Global and how it’s using Adobe Mar­ket­ing Cloud solu­tions to enhance cus­tomer expe­ri­ences by click­ing here. http://​adobe​.ly/​Y​H​Z​lDA