High-end fash­ion cus­tomers expect pre­mium expe­ri­ences when they shop online. That’s why more than 80 of the world’s lead­ing labels choose NETRADA to cre­ate and oper­ate their online shops.

NETRADA takes care of all crit­i­cal eCom­merce func­tions for its clients—from prod­uct pho­tog­ra­phy and online mar­ket­ing to dig­i­tal con­tent man­age­ment. To opti­mize work­flows and reduce costs related to such activ­i­ties, NETRADA now relies on Adobe Expe­ri­ence Man­ager, part of Adobe Mar­ket­ing Cloud.

Mirko Min­nich, man­ag­ing direc­tor and CIO of NETRADA Europe GmbH, says, “Of all the solu­tions we eval­u­ated, the dynamic media and video capa­bil­i­ties in Adobe Expe­ri­ence Man­ager had a unique sell­ing point—they offer all the required func­tion­al­ity, while con­tain­ing an inte­grated con­tent deliv­ery net­work, which sig­nif­i­cantly low­ers our costs”.

With enhanced capa­bil­i­ties and work­flows, con­tent man­age­ment takes three to four hours less each day and user expe­ri­ences have improved, too. Stream­lined image processes have helped reduce image gen­er­a­tion dur­ing page down­loads from 4.3 sec­onds to 2.8 seconds.

Check out NETRADA’s full story here.