When you’re an online furniture retailer catering to customers with a strong appetite for design and quality, you need a website that is as compelling as the products you sell. That’s why the German e-tailer WOONIO GmbH selected Adobe Marketing Cloud, including Adobe Scene7 within the Adobe Experience Manager solution, to improve the quality and delivery of its rich, dynamic online content.
Inside WOONIO’s website is a configurator that lets customers combine their ideas with the expertise of experienced designers. Everything from tables to beds to chairs is customizable. Plus, it automatically sends orders to manufacturers when a customer makes a purchase.
When launched in 2009, the original configurator required a third-party vendor to create virtual product models that were expensive and time consuming to produce. The models also tied up computing resources, and resulted in slow screen refreshes after users made changes. In one incident, system demand was so high that it caused a server outage that stopped business altogether. These problems were cutting into revenues.
“Our business model is focused entirely on online commerce,” says Roland Waedt, founder and managing partner at WOONIO. “Our audience wants to quickly see their self-designed piece of furniture and will not wait an eternity for a picture to show each change they entered.”
WOONIO chose Scene7 and Adobe Experience Manager as its long-term solution. It allowed WOONIO to use real photos of products in a new configurator. The new visual configurator enables WOONIO to update products and launch new products without an external provider. It also lets the company conduct market research, such as testing user response to new products. Plus, because Scene7 is offered as a hosted service, WOONIO no longer has to worry about server space and potential downtime issues.
The Adobe technology has simplified and accelerated workflows at WOONIO. According to Waedt, it is saving the company 80%, compared with the previous solution. Furthermore, the hosted solution has helped double conversions, largely because performance and reliability have improved and customers have more product filters and choices than ever.
To learn more, read WOONIO’s full story here.