By enabling per­son­al­ized media deliv­ery across chan­nels, GTM Sports­wear has increased sales and stream­lined order pro­cess­ing. Inter­ac­tive dig­i­tal expe­ri­ences pow­ered by Adobe Expe­ri­ence Man­agerdynamic media and per­son­al­ized media capa­bil­i­ties in Adobe Mar­ket­ing Cloud allow cus­tomers to view thou­sands of pos­si­ble sports­wear cus­tomiza­tions from mul­ti­ple angles, mak­ing shop­ping more fun.

By dis­till­ing each choice (e.g., design, fab­ric, etc.) into sim­ple URL calls, Expe­ri­ence Man­ager lets cus­tomers quickly exper­i­ment with col­ors, art­work, and other options. Plus, they can send pro­posed designs to other peo­ple via Face­book for review. Such fea­tures have reduced online shop­ping cart aban­don­ment and helped increase sales by 70%

Mike Rho­den, devel­op­ment man­ager at GTM Sports­wear, says, “With the increase in our mar­gins, we’ve been able to grow our busi­ness and cre­ate more jobs, even bring­ing back to the United States jobs that had been out­sourced to Guatemala.” The Kansas-based com­pany esti­mates it will cre­ate 650 new jobs by 2017.

Read up on GTM Sportswear’s full story here.