By enabling personalized media delivery across channels, GTM Sportswear has increased sales and streamlined order processing. Interactive digital experiences powered by Adobe Experience Managerdynamic media and personalized media capabilities in Adobe Marketing Cloud allow customers to view thousands of possible sportswear customizations from multiple angles, making shopping more fun.
By distilling each choice (e.g., design, fabric, etc.) into simple URL calls, Experience Manager lets customers quickly experiment with colors, artwork, and other options. Plus, they can send proposed designs to other people via Facebook for review. Such features have reduced online shopping cart abandonment and helped increase sales by 70%
Mike Rhoden, development manager at GTM Sportswear, says, “With the increase in our margins, we’ve been able to grow our business and create more jobs, even bringing back to the United States jobs that had been outsourced to Guatemala.” The Kansas-based company estimates it will create 650 new jobs by 2017.
Read up on GTM Sportswear’s full story here.