Stylish, modern and engaging. Those words could easily describe the newly renovated Palms Casino Resort in Las Vegas, or its completely redesigned website.
The Palms has redefined its online user experience by focusing on convenience and ease of use, and by targeting experienced, sophisticated travelers. Adobe Experience Manager in Adobe Marketing Cloudhelps Palms’ digital marketers keep content fresh and exciting to achieve this goal.
Erin Levzow, executive director of hotel marketing and ecommerce for Palms Casino Resort, says, “When we saw how we could make updates in Adobe Experience Manager easily without IT support and how anything that we updated on the desktop web experience would be reflected in the experience across devices, we were genuinely amazed. We knew we could put this into the hands of our marketing staff and take simple content updates off the web team’s long list of things to do.”
Check out The Palms’ full story here.