Styl­ish, mod­ern and engag­ing. Those words could eas­ily describe the newly ren­o­vated Palms Casino Resort in Las Vegas, or its com­pletely redesigned website.

The Palms has rede­fined its online user expe­ri­ence by focus­ing on con­ve­nience and ease of use, and by tar­get­ing expe­ri­enced, sophis­ti­cated trav­el­ers. Adobe Expe­ri­ence Man­ager in Adobe Mar­ket­ing Cloudhelps Palms’ dig­i­tal mar­keters keep con­tent fresh and excit­ing to achieve this goal.

Erin Lev­zow, exec­u­tive direc­tor of hotel mar­ket­ing and ecom­merce for Palms Casino Resort, says, “When we saw how we could make updates in Adobe Expe­ri­ence Man­ager eas­ily with­out IT sup­port and how any­thing that we updated on the desk­top web expe­ri­ence would be reflected in the expe­ri­ence across devices, we were gen­uinely amazed. We knew we could put this into the hands of our mar­ket­ing staff and take sim­ple con­tent updates off the web team’s long list of things to do.”

Check out The Palms’ full story here.


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